Friday, December 4, 2015

NITCO and Skyboard launches ‘50 Amazing Homes in India’, India’s first ever interactive architectural book

Exclusively presents 50 exceptional projects designed by renowned architects in India

Mumbai, December, 2015: NITCO, a leading player in tiles and interior aesthetics solutions provider in association with Skyboard, a new media company focusing on the Indian architecture & design segment have launched ‘50 Amazing Homes in India’ the country’s first ever interactive architectural book. The book which features 50 exceptional contemporary projects by renowned Indian architects was launched at JW Marriott, Sahar Airport with all of India’s architectural stalwarts in attendance.

‘50 Amazing Homes in India’ is a 464 page hard bound coffee table book, that showcases 50 stand alone homes across 482 images and 100 plans. Leading architecture and interior designing luminaries have contributed their innovative work in an attempt to transform people’s perceptions towards Indian architecture. Curated by Ar. Christopher Charles Benninger, each project breaks away from the typical norms of home design, demonstrating diversity in contemporary Indian architecture.

Taking a bold step further, the book has been enhanced for the reader’s experience by integrating 50 videos of architects, making this a unique feat attempted for the first time. Through this book, readers can now understand the project, straight from the architect himself.

The book is a creative amalgamation with inputs from top architects like Sandeep Khosla (Bengaluru), Arjun Malik (Mumbai) Pinakin Patel (Mumbai), Manit & Sonali Rastogi (New Delhi) and many others across India. Apart from these, the book also inculcates valuable inputs from dignitaries like Rajiv Saini, Dipen Gada, Usian Studio, Zero9 and Rajesh Patel who are closely associated with NITCO.

Speaking at the launch Ar. Christopher Charles said, “The works showcased in ‘50 Amazing Homes in India’ will enable a new direction in the domain of modern homes and spaces. It aims to be a single point reference for aspiring home owners. Moreover, being interactive which is the first of its kind in India, it will give readers the opportunity to get first hand insights about each of the designs from the architects themselves.”

Said Mr. Ashok Goyal – CEO NITCO Tiles, “It has always been our endeavour to guide aspiring home owners build their dream homes. ‘50 Amazing Homes in India’ is a comprehensive reference visual guide, showcasing bedrooms, bathrooms, living rooms and more from Indian houses, making it relevant to designers and consumers alike. It additionally helps aspiring home owners connect with professionals and products to meet their building and design needs. The book also promises an innovative experience going beyond regular features and adopting new technologies making it interactive for the reader”.

‘50 Amazing Homes in India’ available across leading book shops, big retail chains, airports, hotels and hi-end decor stores, in India.

NITCO Group was established in 1953. It is a leading tile and interior aesthetics solutions provider. Within its fold it has NITCO Tiles (Floor Tiles & Wall Tiles), NITCO Marble and NITCO Mosaic. NITCO has always remained loyal to its core values of innovation, product quality and customer service.
NITCO Group has a wide spread and well established network of 1000 direct dealers and 5000 sub dealers spread over. The company also owns 13 exclusive display centers under the brand name ‘Le Studio’ as well as 130 exclusive showrooms operating as franchisees, known as ‘Le Studio Express’ (LSE) and ‘NITCO Look’.
Address: Nitco Ltd, Nitco House, Station Road, Kanjurmarg (E) Mumbai Maharashtra
E-mail:; Contact: 67521555 Toll free – 18002099898

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