Monday, November 2, 2015

Max Celebrates the spirit of Sheroes at the launch of its Festive 15 collection

Oct. 2015: 

As India becomes the land of festivals this festive season MaxIndia’s leading international value fashion brand, today celebrated the unveiling of its latest "Festive’15 Collection" in Agra Max Store today in a different way. Max launched its collection today with the women from SHEROES HANGOUT Café unveiling the FESTIVE logo and collection.

MAX salutes the real beauty and spirit of women associated with SHEROES HANGOUT Café in Agra. Sheroes hangout has women who have fought back for life and survival through terrible chemical burns and are now, on a course to define themselves as 'fighters'. Sheroes Women (Geeta, Neetu, Reetu, Rupa and Dolly) walked the ramp showcasing the best of the Festive 15 collection.

MAX  invites its patrons to celebrate India in all its diversity with the launch of their gorgeous Festive Collection. Inspired by India arts and crafts, ethnic values of traditional festivities and imbibed with a tinge of modernity, the Max Festive Collection will add that extra something to every occasion. 

The Festive 15 collection draw inspirations from the rich heritage of Indian textiles, resulting in a range of beautiful garments embellished with ornate embroidery and exquisite prints. The bright jewel colour palette of the collection in rich fabrics such as chanderis and silk blends are bound to brighten up any occasion. The festive collection has something for everyone, with a range encompassing voluminous skirts, beautifully cut tunics or tops, layered kurtas, classic kurtas with pants and the ageless kalidaars paired with churidaars. With a range encompassing everything from monochromatic tones to vibrant hues, there’s an outfit for every occasion!

About MAX:
Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘Latest fashion at great Value’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 290 stores across 16 countries and in India, Max has more than 120 stores across 48 cities. The brand plans to have a network of 145 stores in India by the end of FY 15-16. You can also visit -

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