Mumbai, November 4, 2015: JetSynthesys Pvt. Ltd., a part of the Navani family owned JetLine Group of Companies, today announced the acquisition of Pune based multi designer retailer Rudraksh merging it into its Digital Fashion vertical.
Brainchild of Rasika Wakalkar and launched in 2008 in Pune with a franchisee outlet in Vadodara, Rudraksh also operates an online portal www.studiorudraksh.com to target its increasing national audience. Rudraksh has been a market leader bringing designers & fashion concepts to its consumers across the country. It has especially done commendable work in bringing forth the talent of new and growing designers by providing them better visibility and increasing their reach, with a strong client network. Rudraksh till date has retailed over two hundred known and upcoming designers.
The fashion industry in today’s world has great economic and cultural influence. JetSynthesys will be renewing the identity of Rudraksh as a digital fashion destination through a consumer experience focused on curated mobile content and exclusive commerce combined with an on ground differentiated retail strategy.
Commenting on the investment, Rasika Wakalkar of Rudraksh said, “We have been witnessing enormous growth in the expensive designer wear market in India. While I synergise and lead the fashion story now at JetSynthesys, as the President of it’s fashion vertical, I am positive that we will be able to bring wider reach for our designers in newer markets, give a boost to existing market share & explore digital technology-first domains in luxury fashion retail besides acquiring clients in virgin markets, online & offline. It’s a collaborative effort with our domain expertise, network strength & JetSynthesys’ technology advantage & global leverage.”
Mr. Rajan Navani Vice Chairman and Managing Director, JetSynthesys said “Considering our focus on building consumer facing digital platforms in the video entertainment and mobile gaming areas, it was only a matter of time that we brought fashion, celebrities, technology and big data analytics together to create the go to curated content and mobile first commerce fashion destination for India, eventually proposing to enter global homes.”
About JetSynthesys: JetSynthesys Pvt. Ltd. is part of the Navani family owned JetLine Group of Companies. JetSynthesys is the group’s most innovative company in the promising Digital and Technology Business World with a vision to create world class digital products, platforms and services in India and play an active role in the digital daily life of 1.2 billion Indians extending that to all individuals on the planet through very powerful targeted big data analytics and unbeatable content and user experiences. The company is currently attempting to reach every household member in India with content that is curated responsibly and resonates with the aspirational needs of its consumers. Over time these will become next generation globally trusted digital platforms and have the immense potential to transform the daily lives of people by solving complex problems using digital technologies. JetSynthesys currently operates six business divisions, MereeDhun with music, PlayIzzOn with gaming, Wakau in partnership with CA Media Digital in celebrity video blogging, DigiAdz with targeted digital advertising, DataLytiX with big data analytics and the Digital Technology Innovation Factory (DTIF) with a range of products and services. Infosys co-founder and former Vice Chairman and CEO of Infosys, Kris Gopalakrishnan is the Non Executive Chairman of the Company, Rajan Navani is the Vice Chairman, Managing Director and CEO, Parimit Parmar serves as the Executive Director and COO while Rakesh Navani is the Finance Director of the Company.