In celebration of three opulent decades in the India Fashion Industry, Satya Paul announces yet another milestone to this landmark journey.
The House of Satya Paul, for the very first time, forays into the burgeoning home décor and furnishings segment with the launch of its capsule line SATYA PAUL Home.
Home is a celebration of some of the most iconic, timeless and eclectic prints that have been a part of the brand’s DNA and heritage. The Autumn Winter 2015 collection is an extension of the brand’s nuances of color and design translated into a unique assortment of vibrant, quirky and flamboyant bed throws and cushion covers to take your home from simple to simply divine.
With the festive season in tow, the inaugural collection pays homage to the classic leopard and paisley motifs along with contemporary elements like rose petal prints, colourful brush strokes and colour blocking. The color palette is a sensual display of madder, ochre and aquamarine blended in with deep sunset ombres contrasted with ivory and beige. All in all, this collection is a juxtaposition of classics with a contemporary interpretation of the signature patterns and techniques reflecting the brand ethos of attention-to-detail and avant-garde designs.
With a wide range of newer fabrics, vintage colour palettes and intricate detailing, the products are designed to take you on a delightful tour to discover unique décor possibilities for a stylish home. From a monochromatic scheme to vibrant riot of colours, from floral reflections to animal prints, from feminine undertones to masculine accents, Home is an ideal one shop destination for anyone who is looking to redecorate their homes with the best quality yet at affordable prices.
For that ultimate refinement, add that Midas touch to your décor by lending an visual intrigue that will spruce up your space with SP Home bed throws ranging from Rs. 9995-Rs.15995 and cushion covers from Rs.1495-Rs.2995. Available at select Satya Paul Stores and www.staypaul.com
About Satya Paul:
Established in 1985, Satya Paul is India’s premier design label with an international presence. The brand is acclaimed for ingenuity in design and a vivid color palette. As part of Genesis Colors since 2001, the brand has grown from strength to strength and is now present at over 30 offline locations in India and abroad. In the online space, the brand retails at key e-commerce websites like Amazon, Myntra and Jabong.
Started at a time when there was little or no awareness about fashion or the idea of designer brands in India, Satya Paul introduced the idea of choreographed collections and modern ethnic wear. The brand’s take on print innovations did not only change the way the consumer previously looked at Sarees, but also developed a specific niche for concept-based designs. Women no longer restrict themselves to hereditary Banarasis and Chanderis; and Satya Paul has been instrumental in this bringing about this change with the new-age Saree, which is easy to wear and chic.
ABOUT GENESIS COLORS
Established in 2001 Genesis Colors Pvt. Ltd. is the holding company of several well-known Indian fashion brands - Satya Paul, Bwitch (premium lingerie) and the International accessory major Tie Rack London. It also holds the marketing and distribution rights in India for several international luxury labels under its arm ‘Genesis Luxury Fashion Pvt. Ltd.