Saturday, October 17, 2015

Dettol pays a tribute to Dr. A. P. J. Abdul Kalam on Global Handwashing Day

Commits to educate 2.5 million children in next one year on importance of hygiene and sanitation
Mumbai, October 16, 2015: On the occasion of Global Handwashing Day and the birth anniversary of former President of India Late Dr. A.P.J. Abdul Kalam, Dettol will pay him a tribute by taking the message of hygiene and sanitation to his hometown Rameshwaram. In partnership with NGO Gramalaya, Dettol will reach out to schools and communities in Rameshwaram to increase the awareness around importance of hygiene and sanitation.As part of its nationwide initiative Dettol Banega Swachh India, this project will focus on imparting hygiene education to school children, building toilets for communities, renovating primary and middle schools with proper sanitation infrastructure and maintenance of these facilities.

Children can be powerful agents of change and it is imperative that they inculcate good hygiene and sanitation practices from the very beginning. Recognising the role children can play in the success of the Swachh Bharat Abhiyaan, Dettol has partnered with the best child education experts at XSEED and Butterfly EduFields to develop a hygiene curriculum for children in primary schools. This curriculum will create hygiene and sanitation awareness amongst children, who in turn can educate their families and communities. The curriculum has been developed in 4 languages – Hindi, English, Tamil and Telugu - and comprises student workbooks, a teachers’ manual and innovative teaching aids. The curriculum consists of 45 lessons over 3 years, covering 5 modules in Personal Hygiene, Hygiene at Home, Hygiene at School, Hygiene in the Neighbourhood and Hygiene during Illness. This will be taught in both government and private schools across Rajasthan, Uttar Pradesh, Telangana, Maharashtra, Bihar and Tamil Nadu over a period of 3 years and will educate 2.5 million children in the first year.

Talking about initiatives undertaken by Dettol on Global Handwashing Day, Mr. Arjun Purkayastha, Marketing Director - Dettol, Developing Markets said “Global Handwashing Day is a special occasion for Dettol and it also marks as the birth anniversary of Late Dr. A.P.J. Abdul Kalam. This year we want to honour his advocacy of the role education plays in shaping up children for tomorrow. We truly recognise the cause he stood for and want to pay a tribute to his commitment with a small gesture by educating children in his hometown of Rameshwaram about importance of hygiene and sanitation. This is a small step towards our larger goal of taking this message to 2.5 million children across the country through the hygiene curriculum in the next one year.

In addition, Dettol in partnership with Indian Ocean had launched a new track “Banega Swachh India” on 2nd October 2015 to unite the nation towards the Swachh Bharat movement. The music track has received phenomenal response from the audience with views reaching to millions on social media. For every video share on social platform until end of October 2015, Dettol has pledged to educate one child on the importance of hygiene and sanitation.

 You can view the music track by clicking here.

About RB:
RB* is the world’s leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in London, Dubai and Amsterdam, and sales in most countries across the globe. The company employs approximately c. 37,000 people worldwide.
Inspired by a purpose to deliver innovative solutions for healthier lives and happier homes, RB is in the top 20 companies listed on the London Stock Exchange. We are the global No 1or No 2 in the majority of our fast-growing categories, driven by an exceptional focus on innovation. Our health, hygiene and home portfolio is led by our global Powerbrands including  Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Air Wick, Woolite and French’s.  Our Powerbrands represent 80% of net revenue.
RB is redefining the world of consumer health and hygiene. Our people and unique culture are at the heart of our success. We have a drive for achievement and a passion to outperform wherever we focus, including sustainability where we are targeting a 1/3 reduction in water impact, 1/3 reduction in carbon and 1/3 of net revenue from more sustainable products. We are proud to be Save the Children’s largest global partner, with a new vision to radically reduce one the world’s largest killer of under 5s, diarrhoea. 
For more information visit
*RB is the trading name of Reckitt Benckiser group of companies

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