Tuesday, October 13, 2015


·         Unveils 50 new products for retail segment

October 12th Hyderabad: Anchor Electricals (A Panasonic Group Company), today announced the expansion of LED lighting solutions for its consumers at the Vivanta by Taj in Hyderabad. The event was attended by senior management of Anchor’s lighting business. The latest offerings from the house of Anchor offer reliable lighting solutions for the retail sector. With the expansion of this range of solutions, the company is aiming at tapping lucrative opportunities present in the LED solutions business. The company aims at  growing  its presence as an LED lighting solutions provider with the completion of its existing LED product basket.

The Company had unveiled a gigantic assortment of 276 trend-setting professional LED products last year featuring the SmartArchi Series of high-end architectural luminaires,  the PROiD Series of integral-type LED base lights and a commercial luminaires range in 2014-15.  It is expanding its commercial luminaires basket with 50 additional products such as LED Bulbs, Spot Lights, Down Lights, Panel Lights and LED Battens. The new range of the LED lights by Anchor has been aesthetically designed conforming to the highest engineering standards and are equipped with the latest technology to match the taste of consumers. They come equipped with specially designed heat sink, anti-glare diffuser and separate energy-efficient electronic drivers, thereby offering a long service life, unique structural design and peerless safety of operation. These LED lights demonstrate the importance of carefully-crafted lighting in the consumer’s day-to-day life.

Launching the new LED range, Mr. Ashok Gangar Director Sales and Marketing Anchor Electricals Pvt. Ltd said, “Panasonic LED has been well received by the Indian fraternity with its cutting edge  technology and reliable light. Aligned with the Panasonic’s objective of serving the needs of individuals in every space, the new range offers optimum value for money to the end-users and takes the experience to another level, with innovation and price-point affordable by majority of Indians.  

Anchor also has organized a workshop on LED lighting at the said venue for its trade partners that extends its focus on the features of Panasonic LED.

Mr. Yoshiyuki Kato Director Lighting Anchor Electricals Pvt. Ltd mentioned, “Anchor is committed to catering to the operational needs of the entire socioeconomic spectrum and the new LED lineup focuses on offering optimum value for money to the buyer in terms of bottom-up innovation.”

About Anchor Electricals
Established in 1963 and headquartered in Mumbai, Anchor Electricals Pvt. Ltd. became a subsidiary of Panasonic Electric Works (now Panasonic Corporation) in 2007. It is one of the largest domestic manufacturers of electrical construction materials with 4 manufacturing locations and boasts of 53 domestic bases with workforce of more than 10,000. Its sales and operating profit are steadily growing and it ended the last financial year with net sales of approximately Rupees 19 billion and a stated capital of Rupees 4.8 Billion. It has a dominant market share in wiring devices and is constantly expanding its product range and growing market share in Switchgear, Lighting, Fans and Wires & Cables.
For additional details on Anchor, please visit http://www.anchor-world.com

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