New My Passport Ultra Drives Now Feature Stylish Colors, Easier Backup Software, and Personalization Options
India – July 2, 2015 – WD®, a Western Digital company, and world leader in storage solutions, today introduced the new, redesigned My Passport® Ultra portable hard drives in India. With the My Passport line now in its 7th generation, the My Passport Ultra portable hard drives are now available in four stylish colors—Classic Black, Brilliant White, Wild Berry and Noble Blue.
“With more data being stored than ever before, it’s critical to have a reliable external storage solution that you can carry everywhere,” said Khalid Wani, Director, Content Solutions Business for WD in India, Middle East, and Africa. “The latest generation My Passport Ultra drives deliver an easier automatic back-up experience and hardware-based encryption for security.”
My Passport Ultra portable drives come in 2 TB and 1 TB capacities and feature 256-bit AES hardware encryption – delivering a high level of security with no impact to write-speed or CPU activity. If your My Passport Ultra falls into the wrong hands, the 256-bit AES hardware encryption protects users’ files, folders, photos, videos and music with a password known only to them. USB 3.0 compatibility provides fast data transfer rates of up to 5 gigabits per second, while being backwardly compatible with USB 2.0.
My Passport Ultra’s built-in WD Backup software is a simple-to-use application with focus on reducing frustration when setting up a backup plan to preserve data. Since significant number of devices have had malware at some point, having your data safely backed up onto a secondary device like a My Passport drive is critical to preserving precious data.
Pricing and Availability
My Passport Ultra drives are available today with our IT partners, large-format retail stores, and online for an approximate price of INR 4750 for 1TB and INR 7550 for 2TB.
My Passport Ultra offers a 3-year limited regional warranty. Terms and conditions of WD’s limited warranty may be found at support.wdc.com/warranty.
WD, a Western Digital company, is a long-time innovator and storage industry leader. As a storage technology pacesetter, the company produces reliable, high-performance hard disk drives and solid state drives. These drives are deployed by OEMs and integrators in desktop and mobile computers, enterprise computing systems, embedded systems and consumer electronics applications, as well as by the company in providing its own storage products. WD’s leading storage devices and systems, networking products, media players and software solutions empower people around the world to easily save, store, protect, share and experience their content on multiple devices. WD was established in 1970 and is headquartered in Irvine, California. For more information, please visit the company’s website at www.wd.com.
Western Digital Corp. (NASDAQ: WDC), Irvine, Calif., is a global provider of products and services that empower people to create, manage, experience and preserve digital content. Its companies design and manufacture storage devices, networking equipment and home entertainment products under the WD, HGST and G-Technology brands. Visit the Investor section of the company's website (www.westerndigital.com) to access a variety of financial and investor information.
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Western Digital, WD, My Passport and the WD logo are registered trademarks of Western Digital Technologies, Inc. in the U.S. and other countries. Other marks may be mentioned herein that belong to other companies. Pictures shown may vary from actual products. Not all products may be available in all regions of the world. As used for storage capacity, one gigabyte = one billion bytes; one terabyte = one trillion bytes. Total accessible capacity varies depending on operating environment.