Mumbai, 7th July 2015: P. N. Gadgil Jewellers Pvt. Ltd launched its e-commerce website / e-Store with an exclusive ‘Try-on Jewellery’ feature also known as ‘Jewelfie’. Bollywood Diva Raveena Tandon graced the occasion with her presence. The ceremony also marked the launch of their E-Commerce Mobile App and the launch of Try On kiosk at the Vile Parle store (To be available at Thane and Panvel soon) inaugurated by Ms. Raveena Tandon.
The comprehensive website will showcase centralized Jewellery Design Catalogue with all possible ready to buy as well as made to order design options. The exclusive jewellery Try-on feature on the PNG website will enable the consumers to create their profiles, try out jewellery, click pictures, shortlist favourite designs, save & share images on social media platforms, seek PNG support & counselling and actually buy and order through secured delivery tracking system all in the virtual environment. It offers the customers to make purchases 24/7 anytime, anywhere over the internet at their convenience and make informed buying decisions.
The entire consumer goods industry is evolving. Today the Consumers are driven more by aspirations leading to changes in their expectations with reference to availability, affordability, choice, convenience, cost, security and technology reflecting clearly the transformation in their buying patterns. Apart from this,the changing lifestyles, busy schedules and their outlook towards shopping is also pushing consumers to make purchases online.
Consumers today are looking at finesse and exclusivity in the product and are also willing to pay the premium for the same. There is a huge demand for made to order jewellery as compared to the ready stock. The main reasons are exclusivity of the product, budget constraints, occasions & investments preferences. On the other hand the consumer expectations are largely influenced by the way products are being made available to them especially through the e-commerce platforms. The made to order facility on the Jewellery Try-On enables the consumers to design and modify the selected / shortlisted jewellery pieces and at the same allows them to try it on virtually to check how it looks on them. So with this technology P. N. Gadgil ensures customer engagement right from the process of designing the product to delivering the product at their doorsteps.
The Jewellery Try-On uses a virtual, centralized Consumer Experience & Relationship Management (CERM) platform hosted on a Cloud based technology that depicts Omni presence of the jewellery retailer, exactly resembles the showcase, jewellery counters, availability of all possible jewellery designs, buying process, delivery process, counselling etc. A completely secured e-store domain with SSL certification, that provides high-end security to consumer’s profile as well as order placing & tracking and doorstep delivery.
Mr. Saurabh Gadgil, Chairman & Managing Director, P. N. Gadgil Jewellers Pvt. Ltd. said ‘We believe our jewellery Try-on technology is a definite game changer in the sales & marketing of the gems & jewellery industry, in terms of its uniqueness, convenience and privacy it offers. Moreover, the change in consumer behaviour is being sensed by PNG since the last decade. In order to maintain traditional loyal customer base and to cater to the new age consumer we feel it is necessary to implement hi-end technological facilities to help consumers holistically. Our comprehensive e-Store will help us to reach out to places where we do not have physical presence, domestically and internationally. We expect our ecommerce website traffic to quadruple with this new feature increasing our brand visibility and help us position our business extensively on global map.’
On speaking with Ms. Raveena Tandon, she said, ‘My association with P. N Gadgil Jewellers has been for many years now. P N Gadgil is like a family jeweller for me. The success of P N Gadgil Jewellers speaks its own language; they have a legacy for innovation for over 100 years built with trust and core values coming down from their great grandfathers. This Try on Kiosk and Mobile App by PNG Jewellers is a very unique technology making its way for the first time in India, especially in the jewellery industry.”
‘The Try on feature on the ecommerce website of P N Gadgil Jewellers is unique and one of its kind software with completely secured cloud based technology & SSL certification. With this technology the consumers can access their profile from anywhere in the world and it will prove to be a key differentiator for PNG Jewellers in the jewellery business. I would like to thank P N Gadgil Jewellers for acknowledging our expertise and we look forward to the continued association with them in the coming future’ said Mr. Surendra Karandikar, CEO, Prorigo Software.
About P. N. Gadgil Jewellers Pvt. Ltd.:
P. N. Gadgil Jewellers Pvt Ltd is one of the most reputed jewellers with 183 years of excellence in creativity and their warm service for customers across the world that have helped a woman discover her beauty. Under the leadership of Mr. Saurabh Gadgil a strong visionary, P. N. Gadgil Jewellers Pvt Ltd is creating a brand that caters to the taste of modern Indian women.