“I switched
to the new, best ever Pantene for my best ever hair!”
says New
Pantene Brand Ambassador Anushka Sharma
The New Best
Ever Pantene Is World’s First to Penetrate beyond Hair’s Surface to Work Deep
at Hair’s Core
Mumbai, July
29, 2015: Leading shampoo brand Pantene on Wednesday brought Bollywood
actress and new Pantene brand ambassador Anushka Sharma on stage to launch their
new best ever formulation which restores and maintains hair health from the
core. This breakthrough – which is the world’s first to work at the core for
stronger, shinier hair – will give women their best ever hair. Flaunting her
best ever tresses the actor stated how she started endorsing the brand only
after she herself saw how the new shampoo & conditioner strengthened her
hair from within making her hair stronger inside and shinier outside!
Talking about switching to Pantene, the
actress said, “Today’s girls like me love experimenting with our hair! While we
love to experiment, this often means compromising the hair’s health. That’s
where the new best ever Pantene comes in. When Pantene approached me with what
they claimed to be their best ever range of shampoos and conditioners I had to
ensure that it was truly living up to its claim. The guys at Pantene assured me
that my hair would be stronger and shinier from the first wash and that’s exactly
what I saw. From the first wash I saw my hair texture improve and with every
hair wash it just gets better! The Pantene shampoo and conditioner seeps into
my hair, penetrating to the core and making my hair strong and healthy inside
and shinier outside! I am now no longer concerned about split-ends or hair
fall.”
She further adds, “Even at the end of long
shoots, crazy schedules and all that styling, my hair looks great. The best
ever Pantene erases the damage of 100 blow-dries, allows you to try 30 styles
in just as many days, and stands up to 450 degrees Fahrenheit heat. I’m glad to have switched to Pantene as it’s
surely given me my best ever hair!”
Also present was celebrity hair stylist and Hair
Expert Bianca Hartkopf who showed support adding, “Being a hair stylist I’m
constantly on the lookout for products which not just give you outer shine but
nourish your hair from within. I do not believe in temporary fixes and that’s
what wowed me with the new best ever Pantene. Most people think conditioners
aren’t important but the new best ever Pantene conditioners show you exactly
how important they are! When the conditioners are used in conjunction with the
shampoos your hair doesn’t just look great but your hair gets stronger and
healthier from within. Only when your
hair is strong can it look shiny and then styling it in any look becomes easy
and damage-free!”
The secret
behind the new best ever Pantene range is that it is equipped with the
revolutionary Pro-V formula technology which restores hair strength and shine
from within. Unlike other products that address only the outer 5% of the hair
fiber, new Pantene Pro-V with Keratin Damage Blockers and Histidine, goes deep
inside the hair shaft – to the cellular level – to work on the remaining 95%
where damaging impurities exist. As the impurities build up over time, hair
starts to weaken. Hair feels rough and becomes less manageable, and visibly
loses its depth of colour and natural shine. Histidine is being added across
Pantene’s new Pro-V formulas. When used in conjunction with Pantene’s shampoos,
which feature EDDS Keratin Damage-Blocking technology, the system works in
different parts of the hair shaft to prevent and repair damage on the surface
and at the core of hair. Pantene pushes to innovate their formulations because
Pantene knows that when your hair is strong on the inside a more beautiful you
shines through.
The new best ever Pantene range is now available
across all stores.
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