Wednesday, June 10, 2015

Red Sands: Maui Jim’s new collection offers both gravity and spunk to your style


Maui Jim offers complete protection from harmful UV radiation and gives the clearest and crispest views through its high technology lenses

New Delhi, June 2015: This summer, polarized sunglass maker Maui Jim is heating up the shelves with a new range of vibrant, versatile and lightweight unisex sunglasses collection, Red Sands that can be carried with élan in multiple settings, be it a casual outing or an official outdoor visit.

Tailor made to provide non-stop protection with extreme comfort for regular users, Red Sands is inspired from the Red Sand Beach located on Kaihalulu Bay. One of the very few red sand beaches in the entire world, it has sands that are a deep, red-black color that pop next to the turquoise blue Hawaiian waters.

Red Sands sunglasses have a refined rectangle shape that gives the wearer a recognizable frame that best fits medium to large sized faces. Its saddle style bridge has adjustable nose pads that provide custom support and stability to the face.

Red Sands looks great on both men and women and best complements round, oval or heart shaped faces. Available in four colors, Red Sands’ MauiPure lens technology provides crisp, high performance optics with superior lightweight comfort for all.

The four available hues are Matte Black frame with neutral grey lens; Grey Tortoise frame with HCL® BRONZE lens; Tortoise Pink frame with MAUI HT™ lens; and Eggplant frame with Maui Rose® lens.

From this versatile collection of four styles – with both matt and glass finishes, you can chose the right Red Sands for yourself based on your personality or inclination.

The Matt Black and Grey Tortoise frames would best suit the users looking for a casual yet sober look. On the other hand the Tortoise Pink and Eggplant frames are best suited for people who love more spunk and color.

“Indians today look for both comfort and style while picking the right sunglasses for themselves. At Maui Jim, we make sure our products meet both these considerations. The MauiPure lens technology of Maui Jim fuses the crispest optics of SuperThin glass with superior lightweight comfort. It is extremely scratch and impact resistant; enhances color, contrast and clarity for beautiful views and stunning protection from glare and 100% of harmful UVA, UVB and UVC rays. Its waterproof and oleophobic coating sheds water & snow and repels grease & smudges,” says Mr. I Rahumathullah, Managing Director, Maui Jim, India.
Fit: (eye) 59, (bridge) 17, (temple) 140, 6 - base curve
About Maui Jim:
Maui Jim began as one man selling sunglasses on the beaches of Maui, Hawaii, back in the early 1980s. As local demand grew for sunglasses that provided advanced protection from the severe glare and UV rays of the Hawaiian sun – without distorting the beautiful colors of the Islands – the  company developed proprietary technology – PolarizedPlus®, which was later patented and subsequently enhanced to create the company’s newest technology, PolarizedPlus®2.  
Maui Jim was “born” with an original line of seven sunglass styles.  Up to 1991, the sunglasses were exclusively sold in Maui, Hawaii.  In 1991, the company was purchased by Hester Enterprises, and in 1994, Hester enlisted RLI Vision Corporation of Peoria, Illinois, to be the mainland distributor of Maui Jim Sunglasses for the ophthalmic market.  Maui Jim, Inc. was established in December 1996, when Maui Jim Sunglasses acquired RLI Vision. Today, the company sells more than 86 styles and 200 SKUs and is the fastest growing polarized sunglass maker in the world. For more information on Maui Jim, visit or follow us on Facebook or Twitter at @OfficialMaui 
Availability: All leading optical stores across India.

Price Details - 12490 INR/-

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