After a nationwide
search for an adventurous pack of bikers, Wrangler has found its top ten
True Wanderers and they are ready to take on the open roads and explore their
freedom. Each of the True Wanderers selected from thousands of entries
received, was flagged off from a Wrangler store in their city and have gone on
a week-long journey on 5th May 2015. From Mumbai, two of the ten
short listed finalists are Wrangler True Wanderers, Ankit Mishra and Niraj
Yadav.
Both were flagged off
from the Wrangler store in Phoenix Mills. By profession, Ankit Mishra is
a banker and Niraj Yadav is a software engineer. Their zeal for
freedom and adventure and passion for riding certainly caught the jury’s eye. Selected
by a panel of biking experts on the basis of five criteria, the Mumbai boys
have been offered a ride of a lifetime by Wrangler. They will be styled in
Wrangler Sun Shield range of denims and tees and Silver Shield Denims.
Each rider will create
his blog onwww.truewanderers.in
and update it daily
during his ride with photos, videos and blogs about the day’s events and upload
his road trip experiences. The rider will be riding in his respective zone and
will decide his own route plan.
A panel of biking experts would declare the winner based on
the quality of content generated and the experiences shared by each rider on his blog as well as number of votes a contestant
gets on his blog. The winner will be gifted a Triumph Bonneville and featured in a Wrangler advertorial. Last but
not the least, he/ she will be awarded the title of a Wrangler True Wanderer 4.0.To know more about the event, log on to www.truewanderers.in or Wrangler facebook page www.facebook.com/wranglerdenims.
About Wrangler
The
heritage of Wrangler goes back literally a hundred years to 1904 when its
original manufacturers - the Blue Bell Company was founded. Since then,
Wrangler continues to inspire freedom, independence and self-reliance in its
wearers. Wrangler was the first modern day five pocket jeans to be test-fitted
and endorsed by real-life cowboy rodeos. The brand in India has come a long way, from a
cowboy image it has today truly evolved to an “Urban Cowboy” image which is
contemporary, fashionable yet rugged.
A part of VF Corporation -the world's
largest apparel company, Wrangler has found a loyal consumer base in the Indian
youth that swear by this unique fashion brand. This high-fashion denim brand is
available at exclusive stand-alone stores, leading apparel stores and major
department stores.
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