Saturday, April 25, 2015

VLCC launches 1st Slimming, Beauty & Fitness Center

VLCC launches 1st Slimming, Beauty & Fitness Center in Bandra
~Wife of Hon’ble Maharashtra Chief Minister inaugurates facility~
~DNA FITTM, Cellular MatrixTM & Gold Threadlift to transform way people look~

Mumbai, 24th April, 2015: Premier wellness brand, VLCC, today, launched its newest Wellness Center in Bandra that will offer the entire bouquet of beauty, wellness and preventive healthcare services under one roof to enable residents of this iconic Mumbai location to increase their wellness quotient.

Mrs. Amruta Fadnavis, wife of the Hon’ble Chief Minister of Maharashtra, formally inaugurated the state-of-the-art VLCC Bandra outlet at a glittering ceremony this afternoon. VLCC Founder Mrs. Vandana Luthra was also present on the occasion.

Explaining the rationale behind setting up a facility in Bandra, VLCC Founder Mrs. Vandana Luthra said: “For VLCC, Mumbai has always occupied a special place in our hearts. The warmth and affection that VLCC has received in Mumbai is something which simply can’t be expressed in words. The Bandra Center is our way of giving back to the city that has been so overwhelming in its response to the VLCC way of life.”

“We are hopeful that the unmatched standards in fitness and beauty services that will be offered by the VLCC Center at Bandra, in keeping with the VLCC Group’s offerings across the 16 countries where it operates, would benefit all those who are seeking high quality and efficacious solutions to look good and feel great,” Mrs. Luthra added.

Equipped with some of the latest US-FDA and European-CE standard compliant appliances, the cutting-edge VLCC Bandra Centre – VLCC’s 16th Slimming, Beauty & Fitness facility in Mumbai - seamlessly marries innovative, scientific weight management programs with revolutionary skin, dermal cosmetology and hair care treatments as well as regular beauty services.

The unique DNA FITTM program offered at the VLCC Bandra outlet is Asia’s first weight loss program tailored to the genetic make-up of individual customers. DNA FITTM marks a paradigm shift in the arena of weight management where conventional programs worldwide have so far focused on indicators such as BMI, BMR, BCA, and a Waist-to-Hip ratio. DNA FITTM goes a step beyond by factoring in the impact of one’s unique DNA in the weight loss process, for prescribing the most effective diet and exercise regime, keeping only the individual customer in mind.

In the arena of aesthetic facial treatments, the VLCC Bandra Center offers two highly sophisticated services - Cellular MatrixTM and Gold Threadlift. WhileCellular MatrixTM is an advanced version of the ‘Vampire Facelift’ which has taken the West by storm, Gold Threadlift is a form of thread lift surgery which firms up sagging facial skin using real gold threads. Both are minimally invasive procedures that will transform the way people look, that too, without any surgery. VLCC is the first wellness chain in India to offer these treatments.

Cellular MatrixTM uses an individual’s own blood plasma to restore the skin’s elasticity, providing a significant anti-aging effect. The procedure uses a unique combination of Autologous Platelet Rich Plasma (PRP) and Hyaluronic Acid (HA) technologies to ensure radiant, younger looking skin. It does not involve any surgery and minimizes the risks of rejection or allergic reactions.

Gold Threadlift uses 24-karat gold threads, which tighten and rejuvenate the face, giving it a fresh and appealing look. The procedure uses a unique implantation technique whereby micro-fine gold coated PDO threads are inserted into the skin with a needle. An invisible gold web is weaved to hold the facial tissues in place and prevent sagging of the skin or wrinkle formation. Gold has antibacterial and anti-inflammatory qualities, and does not oxidize inside the body or get rejected by the immune system.

About VLCC Group
VLCC is widely recognized in India and abroad for its holistic, scientific and completely natural weight-management practices and therapeutic beauty solutions addressing the mind and body. Today, operations spanning over 300 locations in 132 cities and a presence across 21 countries, with nearly 6,000 employees, and over 10 million satisfied customers, VLCC: 
§  Manages the largest chain of Slimming, Beauty & Fitness Centres across Asia;
§  Runs Asia’s largest network of vocational education academies in Beauty & Nutrition;
§  Manufactures in Switzerland and the company’s plants in India and Singapore a comprehensive range of skin-care, hair-care and body-care products under the VLCC Natural Sciences™, SkinMTX™, BelleWave™ and Enavose™ brands, which are not only used as consumables in treatments and therapies at all VLCC Wellness Centers globally but is also retailed through nearly 75,000 outlets across South Asia, the Gulf Cooperation Council (GCC) countries and South East Asia; and
§  Has direct, company managed operations in India, Sri Lanka, Bangladesh, Nepal, Malaysia, Singapore, Thailand, UAE, Oman, Bahrain, Qatar, Kuwait, Saudi Arabia and Kenya.