Tuesday, March 3, 2015

FM includes CNN-IBN suggestions in Budget 2015





CNN-IBN through its unique Axe the Tax initiative takes the people’s voice to the Finance Minister


AXE_TAX



Delhi, 2 March 2015: CNN-IBN, continuing with its legacy of empowering the common man, delivered once again on the budget expectations of the people through its unique initiative - Axe the Tax. This award-winning initiative of the channel started in 2007 as special programming showcasing five tax laws, which the Indian taxpayer would like to see changed; and has since become a unique campaign to take the common person’s voice to the government.

For eight years now, CNN-IBN has presented these suggestions to the Finance Minister to consider as laws to be “axed” or adjusted. This year too, CNN-IBN presented five suggestions that were gathered from viewer feedback on CNN-IBN’s website www.IBNLive.com and from tax experts across the country.

3 out of 5 recommendations made by the channel were selected by the Finance Minister and implemented in the Union Budget 2015 presented by him. The suggestions that were implemented in this budget are:

·         Increase in the limit of deduction on account of Health Insurance premium from Rs.15,000 to Rs.25,000.
·         Doubled the Transport Allowance exemption from Rs.800 per month to Rs.1,600 per month.
·         Cap on savings to be raised for saving for old age - Additional deduction allowance of Rs. 50000 under 80CCD for the National Pension Scheme

CNN-IBN yet again proves that it is not only India’s best English news channel but is also, India’s channel of Impact.



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The Network18 Group is a media and entertainment company with interests in television, internet, films, e-commerce, magazines, mobile content and allied businesses. Through its subsidiary ‘TV18 Broadcast Ltd.’ [BSE: 532800, NSE: TV18BRDCST], the group operates news channels - CNBC-TV18, CNBC Awaaz, CNBC-TV18 Prime HD, CNN-IBN, IBN7 and IBN-Lokmat (a Marathi regional news channel in partnership with the Lokmat group). TV18 also operates a joint venture with Viacom, called Viacom18, which houses a portfolio of popular entertainment channels – Colors, Colors HD,MTV, SONIC, Comedy Central, VH1, Nick. Nick Jr. and Nick Teen - and Viacom18 Motion Pictures, the group’s filmed entertainment business. TV18 has also forayed into the Indian factual entertainment space through A+E Networks | TV18 (a joint venture between A+E Networks and TV18 Broadcast) and operates
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