Tuesday, March 3, 2015

FM includes CNN-IBN suggestions in Budget 2015

CNN-IBN through its unique Axe the Tax initiative takes the people’s voice to the Finance Minister


Delhi, 2 March 2015: CNN-IBN, continuing with its legacy of empowering the common man, delivered once again on the budget expectations of the people through its unique initiative - Axe the Tax. This award-winning initiative of the channel started in 2007 as special programming showcasing five tax laws, which the Indian taxpayer would like to see changed; and has since become a unique campaign to take the common person’s voice to the government.

For eight years now, CNN-IBN has presented these suggestions to the Finance Minister to consider as laws to be “axed” or adjusted. This year too, CNN-IBN presented five suggestions that were gathered from viewer feedback on CNN-IBN’s website www.IBNLive.com and from tax experts across the country.

3 out of 5 recommendations made by the channel were selected by the Finance Minister and implemented in the Union Budget 2015 presented by him. The suggestions that were implemented in this budget are:

·         Increase in the limit of deduction on account of Health Insurance premium from Rs.15,000 to Rs.25,000.
·         Doubled the Transport Allowance exemption from Rs.800 per month to Rs.1,600 per month.
·         Cap on savings to be raised for saving for old age - Additional deduction allowance of Rs. 50000 under 80CCD for the National Pension Scheme

CNN-IBN yet again proves that it is not only India’s best English news channel but is also, India’s channel of Impact.

The Network18 Group is a media and entertainment company with interests in television, internet, films, e-commerce, magazines, mobile content and allied businesses. Through its subsidiary ‘TV18 Broadcast Ltd.’ [BSE: 532800, NSE: TV18BRDCST], the group operates news channels - CNBC-TV18, CNBC Awaaz, CNBC-TV18 Prime HD, CNN-IBN, IBN7 and IBN-Lokmat (a Marathi regional news channel in partnership with the Lokmat group). TV18 also operates a joint venture with Viacom, called Viacom18, which houses a portfolio of popular entertainment channels – Colors, Colors HD,MTV, SONIC, Comedy Central, VH1, Nick. Nick Jr. and Nick Teen - and Viacom18 Motion Pictures, the group’s filmed entertainment business. TV18 has also forayed into the Indian factual entertainment space through A+E Networks | TV18 (a joint venture between A+E Networks and TV18 Broadcast) and operates
HistoryTV18. TV18 and Viacom18 have also formed a strategic joint venture called IndiaCast, a multi-platform ‘content asset monetization’ entity mandated to drive domestic and international channels distribution, placement services and content syndication for the bouquet of channels from TV18, Viacom18 and other broadcasters. For more information, please log on to www.network18online.com

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