Sunday, November 9, 2014


·        With 276 products in the basket, offers cutting-edge lighting solutions for Commercial, Retail & Hospitality Sectors 
·        Introduces the new range on the sidelines of the Acetech exhibition(Mumbai) which takes place from 6th-9th October, 2014

November 6th Mumbai: Anchor Electricals (A Panasonic Group Company), today announced the launch of its new professional LED lighting solutions for its consumers. The latest offerings from the house of Anchor offer reliable lighting solutions for all kinds of commercial, retail and hospitality sectors.With the launch of this range of solutions, the company is aiming at tapping lucrative opportunities present in the solutions business. Along with an already established expanding residential LED luminaire portfolio, the company aims at growing its presence as a lighting solutions provider.

The new range of the LED lights by Anchor have been aesthetically designed conforming to the highest engineering standards and are equipped with the latest technology to match the taste of consumers. They come equipped with specially designed heat sink, anti-glare diffuser and separate energy-efficient electronic drivers, thereby offering a long service life, unique structural design and peerless safety of operation. The new solutions feature product series- the SmartArchi Series of high-end architectural luminaires and the PROiD Series of integral-type LED base lights especially designed for the Indian consumers. The SmartArchi high-end architectural luminaires focus on the superiority of light and high quality lighting design. This Made-In-Japan series with the concept of "Giving freedom to architecture" features a total of 92 models in the lineup designed for wide range of offices and stores. The PROiD Series of LED base lights, incorporating the light fitting itself with the light bar has 54 models. The Best-Buy range of products custom designed for Indian business segments includes 130 products such as Spot lights Panel lights, Down lights, Batten lights etc. These LED lights demonstrate the importance of carefully-crafted lighting in the consumer’s day-to-day life.
                                                                                                                                                                   Launching the new LED range, Mr. Kiyoshi Otaki, Managing Director, Anchor Electricals Pvt. Ltd. said, “With environmental issues and energy deficiencies becoming a grave concern, energy conservation is now begun to be seen as a necessity. Aligned with the Panasonic’s objective of serving the needs of individuals in every space, Anchor by Panasonic’s new LED Lighting solutions takes the experience to another level and thus expands its solutions business to offer a holistic range of energy-efficient lighting solutions.”

Mr. Takaki Oguri Jt. Managing Director gave an overview of Anchor’s entry in the solutions space, he mentioned, “To cater the aspirational needs of the entire socio-economic spectrum, we have expanded our verticals and ventured into Automation, Solar and lighting business. The LED lighting business will drive a robust synergy with Anchor’s wiring devices & power business, enabling it to capture the electrical solutions space.”

Expressing his views, Mr. Ashok Gangar, Vice President (Sales & Marketing), Anchor Electricals Pvt. Ltd said, “The new LED range of Panasonic has been designed keeping in mind conscious demands and trends of the Indian market and consumers, while maintaining world-class quality and functioning. We hope that this product range evolves further as a comprehensive lighting solution especially for commercial, retail and hospitality segments.”
Mr. Yoshiyuki Kato Director Lighting Anchor Electricals Pvt. Ltd. also introduced an index from Panasonic that measures human sense of brightness known as “Feu” It is an innovation that turns the focus in lighting design from the conventional “illuminance,” the amount of light striking surface, to “luminance,” the human sense of brightness.

About Anchor Electricals
Established in 1963 and headquartered in Mumbai, Anchor Electricals Pvt. Ltd. became a subsidiary of Panasonic Electric Works (now Panasonic Corporation) in 2007. It is one of the largest domestic manufacturers of electrical construction materials with 4 manufacturing locations and boasts of 55 domestic bases with workforce of more than 10,000. Its sales and operating profit are steadily growing and it ended the last financial year with net sales of Rupees 15.8 billion and a stated capital of Rupees 4.8 Billion. It has a dominant market share in wiring devices and is constantly expanding its product range and growing market share in Switchgear, Lighting, Fans and Wires & Cables. Anchor aims to double this in the next three years from the existing and aims to be the front-runner in the solutions business dealing with Energy Generation, Conservation & Management. For additional details on Anchor, please visit

About Panasonic India           

Panasonic makes available in India its wide range of consumer electronics, home appliances like LCD & Plasma TVs, DVD players, Home Theatre Systems, Smartphones, Cameras, Camcorders, Car Audio Systems, Air Conditioners, Washing Machines, Refrigerators, Microwave Ovens, Automatic Cookers, Vacuum Cleaners and a wide range of system products including communication ones like Mobile Phones, High Definition Videoconferencing, Professional Audio Video products like Broadcast Cameras, Projectors and Displays, Business Solutions including Printers, Whiteboards, Security Solutions, and Energy Storage Solutions. The company currently has a workforce of about 13,000 in India. For more information on the company and the Panasonic brand in India, please visit

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