Usha International salutes women with the ‘never say die’ spirit
New Delhi, 10 September, 2014: USHA International, a proud partner of the biopic, Mary Kom, celebrates its association with the film and women empowerment in the presence of Priyanka Chopra today at The Hab by Usha. Usha International’s association with the film, which is an ode to the boxing powerhouse Mary Kom, reinforces Usha's efforts in partnering with initiatives that empower women through sports and skill development.
The event at the Hab today witnessed some electrifying action, with Priyanka Chopra’s power packed punch, reflecting the spirit of the movie. Priyanka Chopra also felicitated two women entrepreneurs from Usha Silai schools which is a rural livelihood initiative. On the occasion, Priyanka Chopra was gifted an embroidered face portrait created on an Usha Janome automatic sewing machine.
At the event, Priyanka Chopra said, “It is very encouraging to see how Usha International has been instrumental in empowering women by creating women entrepreneurs in the rural space through the Usha Silai school initiative, not only in India but also making an effort of reaching out to rural women in our neighbouring SAARC nations.”
Chhaya Shriram, Director, Usha International Limited, said, “At Usha, we have always believed in making the lives of women better, not just through our innovative products but with various focused initiatives such as Usha silai schools and sports events. Partnering with Mary Kom, the film is a natural extension of our core belief of empowering lives through skill development and sports.”
Usha Silai school programme is a pan India community based social initiative initiated in 2011. The programme aims at empowering women from marginalized sections of the society by teaching them sewing skills and making them entrepreneurs, thereby enabling them to earn a livelihood. As of July 2014 there are 3800 Silai schools operational in India and 100 schools in Nepal, teaching sewing and design skills to women through structured courses designed by fashion industry professionals. Usha has also been actively supporting sporting initiatives namely the Mawana Marathon, Ultimate Frisbee, Golf, Cricket etc. For more information please visit www.ushainitiatives.com
About USHA International:
Usha International Ltd., is a trusted household consumer durables company with a turnover of about Rs.2000 crores today. All the products including electrical kitchen appliances, fans, sewing machines, power products, water coolers and dispensers, inverters and auto components are marketed under the ‘Usha’ brand name. Building on its 75+ year old heritage with knowledge and vibrancy of today, the company has grown from strength to strength developing an infrastructure of 16 location offices, 64 company showrooms, 34 warehouses and 220 service centres backed by an in-house customer call centre. Headquartered at Gurgaon, Usha has overseas offices in China and Sri Lanka. For more information please visit: www.
About The HAB by Usha
The Hab by Usha, is a signature sewing experiential store and haberdashery. It is a one stop shop for all sewing needs, offering hobby sewing activity, workshops and training and understanding of the Usha Janome range of automatic computerised, electronic and zig zag machines. In addition the Hab has a unique display and sale of sewing accessories like sequins, beads, threads, buttons, lace, borders and more sewing tools, books, patterns and DIY kits. For more information please visitwww.thehab.in