Mumbai
2014
Sep XI: Shell Introduces Revolution In Indian Lubricant
Industry: Introduces Gas to Liquid (GTL) Technology. Shell today unveiled its new range of smarter product; Shell Helix Ultra
fully synthetic motor oil formulated with innovative patented Shell PurePlus
Technology. The new Shell Helix Ultra, the company’s most advanced and
innovative motor oil technology, has now been enhanced to meet the needs of the
latest engines. It now combines Shell PurePlus Technology with the company’s
proprietary Active Cleansing Technology to deliver higher levels of protection
against build-up of engine deposits and unsurpassed sludge protection.
Rapid
developments in automobile technology mean that today’s vehicles need a motor
oil that keeps pace with their changing
demands, and does more to improve performance and engine life.
This
is why Shell has developed an entirely new way to produce synthetic base oils,
made from natural gas with patented Shell PurePlus Technology. This pure, clear
base oil enables Shell to develop superior lubricants. Active Cleansing
Technology has always been at the heart of Shell Helix. The unique combination
of Shell PurePlus Technology with Active Cleansing Technology enables Shell
Helix Ultra to deliver even higher levels of cleansing and protection, meaning
that no other motor oil keeps your engine closer to factory clean. On top of
keeping the engine clean, Shell Helix Ultra also helps remove sludge left
behind with inferior oils.
“Innovation
is in our DNA – it’s all about making things better than before. Shell Helix
Ultra is our most advanced motor oil yet and part of the smarter product
range,” said Troy Chapman, Cluster General Manager, Southeast Asia, Shell
Lubricants. “With this new range, we are offering the very latest motor oil
technology and innovation, for the latest cars. The products meet the most
modern industry specifications and have received approvals from leading vehicle
and engine manufacturers across the world. Indeed, the product is being widely
used as factory-fill oil by vehicle manufacturers, including Ferrari. This
means that drivers who seek a high quality motor oil to deliver the best
performance from their vehicle can be confident in their choice.”
In
addition to enhanced cleansing, Shell Helix Ultra provides superior wear and
corrosion protection1 which can help to extend engine life and reduce
maintenance costs. Drivers can also benefit from improved fuel economy, as some
products within the Shell Helix Ultra range can help to deliver up to 1.4%
greater fuel economy.
Alongside
the launch of this new top-tier range smarter product range, the Shell Helix
core portfolio has been restructured to help drivers more easily identify which
is the best lubricant for their vehicle. The comprehensive line of multi-fuel
passenger car motor oils ranges from mineral oils Shell Helix HX3 and HX5, HX7
oils with synthetic technology, to the fully-synthetic and top-of-the-range
Shell Helix Ultra.
The
Shell Helix core portfolio is designed to meet the requirements of the majority
of original equipment manufacturers or OEMs, as well as the most modern
industry specifications.
Product
specifications have been upgraded to exceed most, if not all, of the technical
requirements fulfilled by the previous Shell Helix portfolio. As part of the
portfolio enhancement, redesigned product labels will make product
identification simpler and quicker. Information such as viscosity grade and fuels
stability are clearly visible, to allow drivers to easily identify the oil that
best suits their requirements. On top of this, the labels now feature QR codes
that link directly to supporting information that can help drivers to learn
more about their motor oil, giving confidence in the choice.
Shell
is a global leader in power, energy, and gas technology and is working to meet
increasing energy demand and supply challenges by delivering smarter products
and cleaner energy, smarter infrastructure, smarter use, and by developing new
energy sources while addressing the impact on the environment, through cleaner
burning natural gas and advanced fuels and lubricants technology.
Malaysia
is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia
started more than 120 years in Miri, Sarawak. Shell currently has a strong
market presence in the upstream and downstream sector in Malaysia.
Speaking
at the Launch, Nitin Prasad, Managing Director, Shell Lubricants India said:We
are proud to bring the revolutionary Gas to Liquid (GTL) Technology to India. Being
at the forefront of energy and fuel efficiency, Shell advocates for the use of
energy more efficiently as the simplest and most cost-effective way to reduce
emissions and mitigate climate change through driver education, fuel efficient
driving behaviour, and smarter mobility collaboration and strategic
partnerships to fuel the country’s progress.
As
Shell aims to meet the world’s future energy needs with a diversified energy
mix and cleaner energy, we enjoin consumers and businesses to use energy
better, to do more with less, and make energy conservation a way of life.
Leo
Kin Mun , Shell Global Solutions, Motorcycle Oils Technology Manager said ,”
Our operations, safety is our top priority. Our goal is to have zero
fatalities and no incidents that cause harm to our people and neighbours and
put our facilities at risk. We aim to address social concerns and work to
benefit local communities, protecting our reputation as we do business”.
Akhil
Jha, Vice President, Technical, Shell India Markets Pvt. Ltd. said : More and
more engine manufacturer are now recommending fully synthetic motor oil because
it provides better cleansing and engine protection through a wider range of
conditions. Shell Helix Ultra also provides superior wear and corrosion
protection which can help to extend engine life and reduce maintenance costs.
With Shell PurePlus Technology , We are confident that no other engine oil can
keep engine closer to factory clean over longer period of time.
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