Thursday, August 28, 2014

Samsung launches new NX Mini Smart Camera

Samsung launches new NX Mini Smart Camera on

·         Targets consumers through the online channel for its diverse range of cameras
·         Capture images and share on-the-go with the world's slimmest and lightest camera with interchangeable-lens

Mumbai, August 27, 2014 – Samsung Electronics today announced the launch of the sNX mini, the world’s slimmest and lightest interchangeable-lens camera in India which will be available exclusively through as part of a strategic partnership. This launch also announces a key shift in the company’s go-to-market approach for the digital imaging category, which will increasingly move to the online channel in response to the consumers’ changing needs and buying behaviour.

"This shift in our strategy is created to meet the needs of our customers who are constantly looking for the best in technology. We understand the buying patterns of our consumers and are constantly strengthening our network to cater to their evolving needs. This offering through will enhance accessibility for the NX mini camera.” said Mr. Asim Warsi, Vice President, Mobile & IT, Samsung India.

“We are very excited to be the strategic partner for Samsung’s Digital Imaging Category in India. We are the fastest growing ecommerce platform in the country today and this partnership is a validation of the faith customers and sellers place on our brand. This partnership gives us the opportunity to forge deeper engagement with photography enthusiasts across the country and aligns with our vision of offering customers in India the widest selection at low prices, fast and reliable delivery and a trustworthy shopping experience.”, said Mr. Samir Kumar, Director, Category Management, Amazon India.
The latest addition to the NX series, NX Mini SMART camera sports a portable and stylish design and offers stunning image quality which makes it the perfect ‘go-to’ camera for capturing special moments. This power packed camera with a 1” BSI CMOS sensor and innovative features like Wink Shot and Baby Monitor, also boasts of NFC and Wi-Fi capabilities that allow sharing of images on a real-time basis. The NX mini is world’s slimmest and lightest interchangeable-lens camera which will be sold on

“The NX mini is an exceptional offering for today’s trendsetters looking for both style and functionality in their cameras. The portability adds to the ease of capturing and sharing special moments instantly. Designed to cater to customer demands, the NX Mini is equipped with features such as the 3.0-inch Flip-up Display and wide angle lens, which makes it a perfect camera for selfies.”, addedMr. Warsi.
Portable, Stylish and Functional – Perfect for Any Occasion
As the slimmest and lightest interchangeable-lens camera on the market*, the NX mini is the ultimate way to capture life on the go without any hassle. Weighing only 158g (body only) and sporting an ultra slim (22.5mm) design, the NX mini can easily slip into almost any pocket or bag, yet still deliver the powerful results that passionate photographers demand. The camera features a solid premium metal body with a luxurious leathery finish, making the camera a natural choice for style-conscious photographers looking to make a statement. Available in five different colours (white, black, brown, green and pink) in India, users can choose the colour that best suits their style.
Reflecting the recent consumer trend of selfies, the NX mini has a range of exclusive features which allow photographers to effortlessly indulge in this global trend of self-shooting. With a 75.2mm (3.0-inch) Flip up and Touch Display that flips 180-degrees and an ultra-slim 9mm wide angle lens, users can frame images of themselves perfectly, capture group shots from an arm’s length away and easily be a part of those. The NX mini’s powerful optical performance delivers high quality images that are crisp and clear, ensuring that subjects in them are always looking their best. 
Maintaining a flattering pose while attempting to press the shutter release button when self-shooting can be tricky, but the NX mini's new Wink Shot feature makes it the perfect hands-free way to capture the real you. Users simply need to set up their shot and wink at the camera to capture an image. Once a wink is detected, the NX mini takes a shot automatically after one second, without users having to press any buttons. 
Despite its slim appearance, the NX mini packs big performance in its small body. Its large 1-inch type 20 MP BSI CMOS Sensor enables users to capture high quality images, ensuring no details are missed. With its high resolution, pictures captured with the NX mini burst with vivid colour.
The NX mini's impressively fast 6fps Continuous Shot mode allows photographers to take continuous shots. The fast 1/16000 second shutter speed freezes fast moving scenes, enabling the dramatic capture of motion in crisp detail without blurring.
Tag & Go, Simply Tap to Share Memories
As with all of Samsung’s 2014 range of SMART Cameras, the NX mini features advanced Wi-Fi® and NFC integration that makes image sharing seamless. Exclusive to Samsung, Tag & Go connectivity allows the NX mini to pair with NFC-enabled devices, such as smartphones or tablets, simply by touching the two together. Once paired, users can:

§  Select and transfer multiple images to the paired mobile devices through Mobile Link;
§  Send images to up to four devices with Group Share, eliminating the time-consuming and repetitive process of sending pictures to multiple friends;
§  Control the NX mini via a smartphone with Remote View Finder Pro;
§  Use the camera as a Baby Monitor. When noise is detected, the paired smartphone is activated via an app, allowing parents to see if they need to attend to their child.
§  Advanced NFC and Wi-Fi connectivity brings additional functionality to the NX Mini. The brand new ‘Tag & Go’ feature allows the camera to connect to smartphones by simply tapping the two devices together
§  NX Mini camera and smartphones work in tandem, enabling features such as Photo Beam, which instantly transfers images being viewed on the camera to the paired smartphone
§  AutoShare saves your photos to your camera and smartphone as you shoot

Additionally, extensive storage options are integrated into the NX mini and images can be uploaded directly from the camera to the cloud for an easy storage solution. Users can also upload their pictures directly from the NX mini to both Dropbox and Flickr, the popular photo sharing site. Dropbox provides 2GB of free storage to users, accessible from just about any device and with Flickr, users can upload up to a terabyte of images.  With all the storage and sharing technology built into the NX mini, it’s easier than ever to share and store beautiful images.
Specialised NX-M Lenses for NX mini
Samsung has introduced three NX mini lenses (NX-M) which are optimised for use with the NX mini body, providing a variety of options to meet individual shooting preferences.
         The NX-M 9mm F3.5 ED lens has an ultra-slim design and its wide angle makes it the ideal choice for those capturing landscapes and self-portraits. This lens also provides the optimum angle for taking selfies, ensuring the camera becomes the go-to choice for those looking to share the best of them.
         The NX-M9-27mm F3.5-5.6 ED OIS lens is a micro-compact zoom lens with a stylish design and is small enough to comfortably fit in pockets and bags. This compact-sized standard zoom lens offers a variety of shooting options from wide-angle to telephoto shots, with optical image stabilization for sharp results.

 Pricing and Availability
The Samsung NX mini comes with a 16 GB Memory Card and is now available in India at a special launch price of INR 22,990 (9mm Lens) and INR 27,490 (9-27mm Lens) on As a launch offer, customers will also get a Samsung Backpack worth INR 1,999 free along with the Camera.

About Samsung Electronics Co. Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit

Notes to editors:

Image sensors
20M 1” BSI
Bundle Lens
9MM / 9-27MM
DSP Engine
3.0” HVGA IPS (C)
Shutter Speed
Memory Slot
Micro SD

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