OCM India Limited joins hands with reputed Italian designer M. Cristina Fedriani for the OCM Winter Collection 2014
~ Cristina to design the winter collection of OCM to be launched soon in the Indian market~
New Delhi, July 24, 2014: India’s leading fabric manufacturer OCM India Limited has tied up with noted Italian designer M. Cristina Fedriani for designing its premium Winter fabric collection.
OCM India Limited, the second largest worsted suiting fabric manufacturer of India is known amongst its customers at home and abroad for its versatile range of fabrics for Men’s Suiting, Jacketing, Trousering, and Shirting and its newly introduced Women’s Wear.
OCM offers nearly 1100 designs every season, with a host of international and Indian designers. Cristina Fedriani is the latest addition in OCM’s list of reputed designers.
Speaking on the association with the Italian designer, Mr. Nitin Jain, Managing Director, OCM India Limited said, “It is important to recognise that the progressive Indian customer has been moving towards a more fashion conscious state over the past few years and it is imperative that we cater to the new tastes and needs of the Indian audience. The association with internationally acclaimed Cristina Fedriani will help our brand offer a new set of fashionable collection for the Indian customers. Her international experience, equipped with her deep knowledge of the global trends, will enable us to adapt the leading international trends to the needs of the Indian culture and the Indian market. We are thrilled with this association and hope this will expand the bandwidth of our variety, designs and collections.”
“It’s a wonderful opportunity for me to design the OCM collection for a versatile range of fabrics for both men and women. Considering the Indian culture, tradition and global fashion trends followed by Indians, we will bring in exquisite collections designed to serve the Indian market,” says Cristina Fedriani.
About OCM India Limited:
OCM INDIA LIMITED began its journey in the field of textiles 90 years ago and forayed into worsted fabrics in 1972. Today OCM is jointly owned by WL Ross & Co. LLC, a global conglomerate with expertise in equity fund management and HDFC Ltd., a global banking corporation.
Today, the company stands for its reputable all wool and wool-blended worsted fabrics. It is the first composite worsted unit in India awarded with the prestigious ISO 9001 certification. The company has its corporate office in Delhi, India, while its manufacturing facility is in Amritsar, Punjab (India).
OCM Suiting is the umbrella brand name for its extensive range of fabric and accessory products - a household name in India and growing in popularity for its versatile range of fabrics for Men’s Suiting, Jacketing, Trousering, and Shirting and newly introduced Women’s Wear range. In almost a century of its existence, OCM has always redefined itself to meet the changing needs of the times.
OCM India has brought into India the internationally famed Burlington brand with at the top end of the market in recent years. The company has a sprawling 37 acre ‘new generation’ complex with latest machines and contemporary processes. In fact, OCM has the distinct advantage of processing an in-house single roof facility for every process – from fibre to fabric. To watch the raw material through various stages of recombining, spinning, weaving, dyeing and finishing makes for an unforgettable experience.
The raw material used for luxurious OCM fabrics are primarily of two types: wool and polyester. Other fibres like cashmere, angora, camel, hair, flax, and silk are put to imaginative use to produce luxury fabrics of international appeal.
Timeless and enduring fabrics are a result of innovative research and design. OCM combines the sophisticated elements of fashion with fibre development and design to create timeless collection. It has a strong employee base of more than 1200 people working relentlessly towards achieving customer satisfaction.
About Progetto Stile s.a.s Arch. M.Cristina Fedriani:
PROGETTO STILE is a service company working in fashion market for over twenty years. Established and managed by Arch. M. Cristina Fedriani, it offers all the knowledge, expertise and skill set necessary to carry out great fashion collections to textile companies and worldwide professional operators.
PROGETTO STILE’s philosophy is to process fashion trends into successful products. Moreover the international experience together with the deep knowledge of the global market allows the company to interpret the information to meet clients’ product –mix requirements for a given market.
Main focus on the research, meant like creation of new concepts, communication, renewed approach in the designing phase with new strategic and stylistic interpretations.