Wednesday, July 23, 2014

Jim Beam’s mega promotion at Delhi Duty Free


 Jim Beam’s mega promotion at Delhi Duty Free

~Take home the Jim Beam Bachelor Pad~

New Delhi/Mumbai, July 22, 2014: Jim Beam, the world’s number one bourbon whiskey, brings an exclusive limited period offer for the International travelers at Delhi Duty Free Services Pvt. Ltd (DDFS), T3, IGI Airport in New Delhi. All international passengers now have a chance to create the ultimate bachelor pad for themselves by winning attractive gifts on every purchase of Jim Beam.

As part of this mega promotion, Jim Beam has set up an exclusive bachelor pad experience zone at the Delhi airport where these attractive gifts have been displayed. With every purchase of Jim Beam, international flyers can enter a lucky draw and get a chance to win exciting prizes such as a high-end Sports bike, a Lazy Boy recliner, a home theatre system, an LCD TV, I Pad amongst others, making this the ultimate bachelor pad. The lucky draw winners will be announced after 31st July 2014.

Apart from the mega prizes in the lucky draw, Jim Beam aficionados will also get an exciting limited edition Jim Beam bag on every purchase of two bottles of Jim Beam priced at $24 each. The promotion is on throughout this month at DDFS, India’s largest duty free retail space at T3.

On the special promotion at DDFS, Mr. Neeraj Kumar, Director-Marketing and Sales, Beam Suntory India said, “With the Jim Beam Bachelor Pad promotion, we are inviting our consumers to experience the world’s no. 1 bourbon whiskey, Jim Beam and are confident of creating a compelling engagement with the Jim Beam consumer.”

Mr. Duncan Lawley, CEO, Delhi Duty Free Services Pvt. Ltd, said “Jim Beam has been a popular brand at our duty free shops and to enhance the traveler experience even further, this year we have rolled out this special promotion in association with the brand for a limited time period. Seeing our customers’ enthusiasm for the brand, we’re sure that they will be happy to participate in this great offer, which will, of course, in turn drive fantastic sales growth.”   

Jim Beam comes from the world’s third largest spirits company Beam Suntory’s portfolio and is well known for an aroma which is fresh and soft and a taste which is filled with hints of woods and vanilla. Founded in 1795 with a proud history of more than 200 years, Jim Beam is available in India in two variants – Jim Beam White and Jim Beam Black.

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