Saturday, April 19, 2014

Much like skin, eyes need SPF too: Time to learn about E-SPF

Much like skin, eyes need SPF too: Time to learn about E-SPF
  • Crizal Forte UV is a revolutionary lens that offers remarkable protection to the eyes from harmful UV exposure. It is produced by Essilor International SA, a leading France-based ophthalmic optics company engaged in making corrective lenses

New Delhi, April 2014- We are all conscious of the damage the sun’s ultraviolet rays cause to our skin and that is why we ensure we buy sunscreen with high SPF (Sun Protection Factor). While we use sunscreens to protect our skin, we hardly do anything to protect our eyes. Did you know that 80% of the information received from the brain is through the eyes, and medical studies prove that constant exposure to UV radiation is bad for your eyes?
Then, how do we protect our eyes from UV exposure? Essilor, the leading French lens manufacturer who specialize in producing highly innovative technology-backed spectacle lenses are offering a new weapon against UV exposure for the eyes – Crizal Forte UV – a revolutionary lens that protects your eyes from UV radiation with a Sun protection Factor – for the Eyes.
Essilor International SA is a France-based ophthalmic optics company engaged in making corrective lenses. Its brands include Varilux, Crizal, Definity, Xperio, Optifog, Kodak and Foster Grant.
Many of us vouch for skincare products that provide UV cover; we consciously look for SPF on the products we purchase, we believe these protect our skin from possible effects like early ageing, wrinkles, darkening and even skin cancer. Yet, many of us are ignorant of the fact that UV radiation causes as much damage to the eyes as to the skin. UV exposure is scientifically known to cause ailments like cataract, photokeratitis, photoconjunctivitis and pterygium in the eye. In fact, 1 out of 5 cataracts may be due to UV exposure. Each year 3 million people go blind from prolonged UV exposure.
There are three types of UV radiation: While UV-C is absorbed by the ozone layer and hence doesn’t cause damage; UV-A and UV-B radiation can have adverse effects on the eyes and vision.
Today there are lenses that protect you from UV damage but UV rays are not restricted from the front of the lens only – it has been scientifically proven than 50% of UV exposure happens from the back and sides of the lens.  Essilor using its vast R&D facilities pioneered the world’s first spectacle lenses that protect you against the harmful UV rays from both the front and back – Crizal Forte UV.
To measure the protection provided to your eye – all you need to check is  an ESPF for your lens - Eye-Sun Protection Factor (ESPF)  is a new international index developed by Essilor & endorsed by a third party. It follows the similar pattern like the SPF, the higher the ESPF the better the UV protection. Which means that if you have an ESPF of 25 – you are 25 times more protected from the sun.
“UV radiation is a recognized source of problem for the eyes. However, UV radiation does not only come from the sun, it comes also from other sources like welding machines, computer screens, and strong ground reflection from snow and water. Hence the importance of eye protection cannot be understated. Yet, while in India there is a lot of talk about SPF for the skin, there is limited understanding and awareness about E-SPF,” says Mr. Shiv Kumar, CEO Essilor India.
Cataracts are the leading cause of blindness in the world. WHO estimates suggest that up to 20 per cent of cataracts may be caused by overexposure to UV radiation and are therefore avoidable.
“Besides short-term and long-term effects of UV exposure, life-long exposure to sun is also believed to be associated with some cancers of the eye like melanoma. A large number of these eye and vision related ailments can be avoided if we adhere to sun protection. And there is no better way to do it than to have UV protection in your lenses,” says Mr. Ram Chandran CBO, Essilor India.
Product – Information
Crizal Forte UV offers your eyes protection against dangerous UV from the front and the back surfaces of the lens, while ensuring the best enduring clarity of vision. Crizal Forte UV also protects against the five enemies of clear vision: reflections, smudges, scratches, dust and water.

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