LAPCARE Records 40% Growth in 2013
Higher
customer adoption and increased channel off-take spur excellent showing
in 2013; LAPCARE Plans to Tap Newer Markets by Expanding Channel Base
across Tier-2 and Tier-3 Cities & Towns
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NEW DELHI, India - February 24, 2014
LAPCARE,
developers of laptop peripherals and accessories for all premium laptop
brands, has announced that it has recorded impressive 40% YoY growth in
2013. LAPCARE plans to sign up new channel partners to further enhance
its impressive growth story in India. This will come by the company
expanding its distribution network across Tier-2 and Tier-3 cities to
address.
India
market has matured and has become sizable when it comes to laptop
accessories. The accessories market is estimated to be over 15 million
dollars (US figures). Portable mice, Privacy screens, cooling solutions
with laptops, Wireless Presenters, functional backpacks, etc are going
to will continue to enjoy an upward consumption trend. The traction for
all kind of accessories has gone up, and the growth has been rather good
in accessories business which is purely driven by laptop sales. Diverse
market with diverse customer preferences makes it a big challenge to
market our products in a way that will connect well with the customers.
Consumers want products that are portable travel friendly and light and
to meet these demands, LAPCARE is adding more innovative range of
products.
LAPCARE
is currently in process of identifying the right partners in Tier-2 and
Tier-3cities like Ahmadabad, Chennai, North East, Hyderabad, Jabalpur,
Rajkot and Surat with a sedate start of its India operations. LAPCARE
has received good visibility in the market because of its innovative and
high performance products. In the year 2013, North region was the
largest contributor to the LAPCARE business in terms of revenue and RD
base, providing more than 40% share of its total business in India. It
is followed by East region at 25%, South region at 20% and West at 15%
Shedding more light about the expansion plans, Sandeep Popli, COO at LAPCARE India said, "We
achieved a remarkable sales growth in the year 2013 by 40% which broke
all previous highs. In a very short span of time, LAPCARE products are
well accepted by Indian consumers. We are
planning to take that to next level and be at the helm of laptop
peripherals and accessories brand in India. Expanding in Tier 1 and Tier
II cities will help us in addressing local demand with closer focus in
each geography, and it will ensure we remain on top of the situation in
our quest of providing innovative products and solutions."
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About LAPCARE
LAPCARE
is a Singapore based Brand that specializes in laptop peripherals and
accessories for all premium brands of laptops. Established in 1997,
LAPCARE India is committed in its efforts for delivering quality
products at highly affordable prices. LAPCARE product offering includes
various laptop peripherals which are compatible to all major laptop
brands with product warranty that equates closely to original laptop
products but at a much lower price. Know More
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