93.5 Red FM’s 3rd edition of Mumbai Ke Asli Heroes takes off RJ Rishi Kapoor meets the Mumbai Firemen

93.5 Red FM’s 3^rd edition of Mumbai Ke Asli Heroes takes off

RJ Rishi Kapoor meets the Mumbai Firemen

Mumbai, 7^th February 2014 – Synonymous with the bright red truck and the emergency siren bell, Mumbai is always in safe hands thanks to the Fire Brigade marshals. 93.5 Red FM in its 3^rd edition of the popular initiative, “Mumbai ke Asli Heroes” has recognized them as the real heroes of the city. RJ Rishi Kapoor met the Mumbai Fire Brigade marshals at the Wadala fire station today.

The fire brigade personnel in Mumbai work relentlessly to keep this city up and running, and often make valiant efforts in doing so. It is with this in mind that 93.5 Red FM decided to honour these *heroes* by paying a visit to the fire station to see for themselves, a day in the life of a Mumbai fire marshal.

RJ Rishi Kapoor interacted with the various fire marshals, inquiring about their routine and also asking about the numerous dangers on the job. The fire marshals spoke about their routine, the various risks posed while attending a major fire call, etc; and, most importantly, several interesting anecdotes from their lives and work. They had a hearty laugh with Rishi Kapoor who was amazed at their indomitable spirit especially since they put their own lives on the line trying to save others!

Mr. Yuvraj Pawar, a Fireman who won the Gallantry Award 2008, Hotel Taj Palace Terrorist Attack, said, “ I have spent almost 22 years as a fire fighter. During the 26/11 attacks I was on duty at the Colaba fire station. We received a call from Hotel Trident and rushed immediately. Kandahar restaurant was bombed and on fire- Our team rescued around 100-150 people from there and then had to rush to the Taj Mahal Palace hotel where the horrible scenes were unfolding. We put in a PA system in place announcing to the hotel inmates not to jump from the windows since the terrorists were throwing grenades on top of our trucks. Somehow, we managed to get some people out to safety along with the army who had reached the hotel by then. I shall never forget the scenes of that night but I can say for sure that I am proud to be a part of a force that risks its lives to save others. It feels good when people come up and pat you on the back for a job well done!”

Summing up the experience, RJ Rishi Kapoor says “The lesser work our fire brigade has, the happier I and Mumbai, in general, will be! But then there are fires, and these brave fire marshals contain them – save lives. The risks, obviously, are huge. I guess the energy and positivity that we saw today helps them avert or overcome mishaps in the best possible manner. Hats off to them! “

About Red FM

93.5 Red FM, India’s Largest Radio Network* has always believed in philosophy and attitude of ‘Bajaate Raho!’ along with a music strategy of playing only Super Hit music, based on the internationally successful CHR (Contemporary Hit Radio) format. With a network of 50 stations across the country, we offer national presence but with a customized local flavour in each city.

Red FM is known as the ‘Station for Expression’ to the common man and its famous tag line ‘Bajaate Raho!’ is already part of common parlance! One of the MOST AWARDED BRANDS in the industry, Red FM boasts of over 105 awards including the award for the BEST FM BRAND, BEST FM STATION, BEST RJs, etc.

93.5 Red FM is joint marketing and sales initiative of the participating independent radio companies for bringing one window advertising/marketing solutions to clients/advertisers by leveraging the reach of their respective radio station(s) and other media assets