Friday, January 3, 2014

On New Year’s Eve, Mumbai’s young citizens cast votes against tobacco

On New Year’s Eve, Mumbai’s young citizens cast votes against tobacco
Children drive home anti‐tobacco message via mock polling campaign, complete
with dummy political party and polling booth
Mumbai, 31st December, 2013: In keeping with the spirit of ringing in the New Year with hopes,
goals and resolutions, school children associated with NGO Salaam Bombay Foundation (SBF),
staged a mock election drive resolving to strive for a Tobacco‐free world in 2014.
Building on the election mood in the country, the school children were seen dressed as party
workers of a make‐believe political party fighting for the rights of children to live in a tobaccofree
world. Calling themselves the ‘Tambakhu Mukhta Party’, the children went about urging
people to cast their vote against tobacco at a mock polling booth set up for the purpose, at
Colaba Municipal School. Little children were seen wearing white ‘Gandhi topis’ with the slogan
‘Mai Tambakhu Mukhta Hoon’ and queuing up to vote against tobacco. The venue displayed
anti‐tobacco banners and placards which urged people to vote for a tobacco‐free life in the
coming year.
The children are part of a continuing programme called Super Army, developed by Salaam
Bombay Foundation, which empowers children to wage the war against tobacco with weapons
of art, theatre and music. The programme presently covers over 230 BMC schools across
Mumbai and is committed to spreading awareness against tobacco among children, their peers
and in their community.
Speaking of this initiative Devika Chadha, Programme Director, Salaam Bombay Foundation
said, “It is amazing to see how this young brigade recognizes its responsibility of not only
making a right choice in voting for a Tobacco‐Free future but also motivating adults to take the
right decisions. Children can make a big difference to society by spreading such a significant
message of a healthy lifestyle.”
Appreciating the efforts of the Maharashtra State Government in banning gutkha and pan
masala in the state, Mr Amber Singh Magar, Principal, Colaba Municipal School, said, “We are
very happy with the government’s decision to ban tobacco products. Moreover our students
have made us proud by continuing to creating awareness against tobacco thereby supporting
this ban. We hope more people do join in and vote (pledge) for Tobacco Free 2014.”
Young school children leading such initiatives pave the way to an inevitable tobacco‐free future
ahead, Mr Magar added.
About Salaam Bombay Foundation
Salaam Bombay Foundation, a non‐profit organization, was established in 2002 to empower
children to say no to tobacco. The organization provides children with training, performance
and reflection platforms to develop life skills that lead to personal and vocational
empowerment. These platforms are made available through the Sports, Arts and Tobacco
control advocacy programmes. At Salaam Bombay Foundation, we believe that empowerment
leads to informed decisions. The organization is active in 87 municipal and 34 governmentaided
schools in Mumbai and its outreach programmes have reached 27 districts of rural

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