SAMSUNG LAUNCHES THE GALAXY GRAND 2 WITH CLUB SAMSUNG

SAMSUNG LAUNCHES THE GALAXY GRAND 2 WITH CLUB SAMSUNG

• New compact smartphone brings optimal large-screen experience in a portable size
• Launch of Samsung’s first digital entertainment store with Indian infotainment content

Mumbai, December 23, 2013 – Leading mobile phone manufacturer, Samsung Electronics, today introduced the GALAXY Grand 2, the latest update to the Grand product line. A successor to the extremely popular GALAXY Grand, the new Samsung GALAXY Grand 2 delivers an improved HD viewing experience, more powerful multitasking features, a premium experience through design and entertainment on the go. Samsung has for the first time introduced a single destination - Club Samsung - for its Indian infotainment content. The Club Samsung digital entertainment store features Music, Movies, Gigs & Live TV– all optimised for high-quality display on Samsung devices.
Speaking about the launch Mr. VineetTaneja, Country Head, Mobile and IT, Samsung India said, “At Samsung, we keep innovation and customer centricity at the core of developing products to meet the evolving needs of our customers. GALAXY Grand 2 with a vivid HD screen offers a premium viewing experience and enhances multitasking abilities with its Multi Window feature. Along with this, the introduction of Club Samsung will significantly elevate user experience in terms of features, content and services. Our new offerings are a testimony of our commitment to offer differentiated products to all our valued customers."
‘Grand’ Experience
The GALAXY Grand 2 has a 13.3cm (5.25) HD screen which is perfect for watching movies, playing games and reading books. The GALAXY Grand 2 also allows users to fully utilize the large screen with the new Multi Window feature and My Magazine. With Multi Window, users can enhance their multitasking capabilities as they toggle seamlessly between applications without closing the window or opening a new page. Consumers can also run one application in two windows at the same time, allowing for enhanced productivity and collaboration across programs. My Magazine interface provides personalized news, social media and entertainment content experience in a modern and dynamic magazine-style layout.
In addition to these advancements, GALAXY Grand 2 also presents a new premium look and feel. Expanding on the modern GALAXY design approach, GALAXY Grand 2 adds a soft and textured-touch back cover and delicate stitching to its looks. Slimmer and lighter at 8.9 mm and 163 gram, the GALAXY Grand 2 will be available in three colours - Black, White and Pink.
Rich Content and App Integration
To provide a more engaging user experience, Samsung has launched its first digital entertainment store with Indian content in Music, Movies, Live TV & Gigs – ‘Club Samsung’. A single repository, Club Samsung allows a user to access language content across 5000 Movies, 4 Lakh Songs, 500 Gigs and even Live TV with 90+ channels. Unique to Club Samsung is content recommendations through “Discovery” – an intelligent algorithm which lets you select a playlist according to mood, era, language or genre and auto updates the playlist when fresh content is added to the store. Club Samsung supports content in Hindi, Punjabi, Bengali, Tamil, Telugu, Kannada, Malayalam, Marathi and Gujarati. As part of its introductory offer, all GALAXY Grand 2 customers will get unlimited free content for three months.  Additionally, Galaxy Grand 2 also supports wide array of apps in all the languages mentioned above across categories like social, astrology, messenger, e-commerce, news via Samsung Apps.
High Performance
Equipped with Android 4.3 Jelly Bean OS and powerful Quad Core 1.2GHz processor, GALAXY Grand 2 delivers an enhanced and unmatched smartphone experience. The 1.5GB of RAM and 2,600mAh battery allows users to seamlessly multitask by delivering up to 10 hours of video playback or 17 hours of calls. GALAXY Grand 2 also comes loaded with Smart Dual-SIM capabilities that ensure that users never miss a call.

Several smart features in the GALAXY Grand 2 sets it apart from other smartphone devices in its category. The device includes an array of pre-loaded Samsung apps, including Story Album, which can organise pictures by timelines; S Translator, the company's proprietary translation service; and Trip Advisor, which offers guides and travel details. The GALAXY Grand 2 also comes with Sound & Shot that enable you to record up to nine seconds of audio with your photos and Group Play, which lets multiple users play the same music or games together, or share the same documents.
Customer can also now maximize their mobile experience with the GALAXY Grand 2’s 8-megapixel autofocus HD rear camera and a 1.9-megapixel HD front-facing camera. The rear camera includes enhanced camera features such as Best Face, Best Photo and Continuous Shot, Sports Dual Shot and Shake Detection that enable users to crisply capture every image, even in low light or active situations. The GALAXY Grand 2 is also capable of recording full HD videos.
The GALAXY Grand 2 comes with 8GB inbuilt storage, which is further expandable up to 64GB via microSD card. Connectivity options on the GALAXY Grand 2 include Wi-Fi, Bluetooth, GPS/ AGPS, micro-USB and 3G (HSPA+). The Samsung GALAXY Grand 2 will be available in India from January 2014. Consumers can also pre-book the device on the Samsung mobile e -store starting today.
The product will be available (up for sale) in January 2014 and price will be between Rs. 22,990 to Rs. 24,990/-.
About Samsung Electronics Co, Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.