Parle Biscuit Meets Tom
and Jerry
The Indian biscuit industry is set to witness a new innovation
as two of the world’s most iconic brands come together to offer a product never
seen before in the market. Parle Products, India’s largest biscuit
manufacturer, has joined hands with Warner
Bros. Consumer Products to introduce a
biscuit range with Warner Bros.’
beloved animated characters Tom and
Jerry, that have entertained many generations. For
Mumbai-based licensing enterprise, Dream
Theatre Pvt. Ltd, this ranks among its top merchandising quests.
The initiative will see Parle Products introduce a new range of its popular Milk Shakti Milky Sandwich biscuits
embedded with Tom and Jerry’s faces. Carrying
all-new packaging, these biscuit packs will be
available in the market in two sizes – 60 grams and 120 grams, costing Rs 10
and 20 respectively.
The launch of these exciting biscuits will be followed by a post-launch
television commercial. With Parle on board, the product is poised for longevity
in the biscuit segment. The move assumes much significance for being the
first of its kind in the market, and with the INR 21,213 crore biscuit industry
watching, Parle’s dominant position will earn an extra ring of innovation.
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