‘Nishka Lulla for Stylista’ showcases on Day
1at India Resort Fashion Week 2013
In a first for Indian fashion, Nishka Lulla –
one of the most sought-after young designers in India –showcased her exclusive
collection for newly launched fashion e-commerce website Stylista.com at
India Resort Fashion Week 2013 on 12th December at 5pm.
Guests such as Anushka
Manchanda, Rhea Chakraborty, Aparna Badlani, Neeta Lulla, Nigaar Khan &
Rajneesh Duggal were spotted at the show to lend their support to Nishka
and the Stylista team.
Inspired by wanderlust, the Nishka Lulla for Stylista collection
was full of multi-layer separates in both solids and sheers. It boasted of
classic patterns and versatile pieces that can be worn to any
occasion, with floaty fabrics creating a linear, layered look
that is both practical and chic. Diffused from her previous collections, this
capsule collection includedan eclectic mix of crop tops, dresses, pants and
jackets. Of special note were her whimsical doodle prints and delicious pastel
colours, which ranged from minty greens and ice-cream sundae pinks to muted
greys and soft lavender.
Says Nishka Lulla, “With so many separates in the
collection, I’m enabling my clients to think, feel and experiment with the
clothes. My intention is to present a flexible collection that can be styled in
several different ways, giving women the power to dress in a manner that suits
various moods. When Stylista.com approached me with their exciting
now online retail concept, I was more than happy to be a part of it since it’s
a great way to introduce my designs to a wider audience at affordable price
points. And who doesn’t love to shop online these days?”
Stylista.com is
India’s first collaborative fashion platform for limited edition designer
garments at guilt-free prices. A vertically integrated company, Stylista.com manufact
Says Anjana Sharma, COO & Fashion Director of
Stylista.com, “Nishka is one of my personal favourites among the young crop
of designers in India. She was a natural choice to be among the launch designer
collaborations for Stylista.com, as her collections resonate with fashion
forward women both young and old. Her collection is full of vintage-inspired
looks with a relaxed anti-fit vibe, which is perfect for the stylista who loves
a touch of whimsy in her clothes."
The entire collection is now available fresh off the runway
on www.stylista.com under
Rs. 5,000!
About Nishka Lulla
Nishka Lulla has been privy to the workings of the Indian
fashion industry ever since she can remember.Since her debut in 2009,
she has enjoyed a dream run in the fashion industry, growing as a
designer with a young, fresh palette and evolving silhouette. Her label
Nisshk is a mirror of her own personality – vivacious, vibrant and
effervescent. Her celebrity clientele includes some of Bollywood’s biggest
names, including Sonam Kapoor, Katrina Kaif and Jacqueline Fernandez.
About Stylista.com
Launched in November 2013, Stylista.com is India’s
first collaborative fashion platform. A leader in fashion
innovation,Stylista.com treats its customers to curated collaborations
with leading Indian designers, apart from its very own Stylista Private Label.
Its innovative retail concept cuts out the middlemen and the mark-ups,
creating the perfect universe of limited edition fashion at truly disruptive
prices. Stylista.com has been founded by Avnish Chhabria (CEO),
Rishi Khiani (Director), Rishi Rajani (Director) and Anjana Sharma (COO
&Fashion Director).
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