Iconic lifestyle brand Zippo is set to rock out at India Bike Week 2014

Iconic lifestyle brand Zippo is set to rock out at India Bike Week 2014

Mumbai, December 16, 2013 – Iconic lifestyle brand, Zippo, has partnered with one of the largest festivals dedicated to bikes and music – India Bike Week which is set to take place January 17^th – January 18^th 2014. Celebrating its rich legacy in adventure and music, Zippo is set to rock out at India Bike Week at the dedicated Zippo Lounge where festival attendees will have the chance to get involved in a range of awesome activities onsite.

India Bike Week 2014 will welcome some of India’s most dedicated bike and music enthusiasts in Goa for two days of music and biking culture.  Festival attendees are invited to relax in the Zippo Lounge onsite where they will have the chance to design their very own Zippo Windproof Lighter in the Zippo Custom contest. The most artistic and creative designs submitted onsite will win an exclusive India Bike Week Windproof Lighter. The Zippo Lounge will also be offering free temporary tattoo application for anyone who stops by and attendees will also have the chance to win some awesome Zippo merchandise via a Lucky Dip competition which will be running throughout the festival for all attendees who show their India Bike Week app skin on the virtual Zippo app on their smartphone.

Zippo will also present the top ten riders of India Bike Week with limited edition India Bike Week Zippo Windproof Lighters as a part of the ‘Long Haul Riders’ contest in an award ceremony which will take place on the main stage of the festival.

For the latest news and exclusive offers from Zippo and India Bike Week, follow Zippo on Facebook and follow Zippo on Twitter (@ZippoEncore).

 

About Zippo

Zippo has markets in more than 160 countries and is one of the most recognized brands in the world. Based in Bradford, PA, Zippo has produced over 500 million windproof lighters, each backed by an unparalleled lifetime guarantee. In addition to fragrance, Zippo’s diverse product line includes lighter accessories; butane candle lighters; watches and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts.  Zippo also owns W.R. Case and Sons Cutlery Company, Bradford, PA. Zippo celebrated its 80th anniversary in 2012. For more information, visit Zippo.com and www.zippoindia.com.