Wednesday, December 11, 2013



Mumbai, 10th December 2013: Grey Goose, the World’s Best Tasting Vodka, launches thesecond edition of its spectacle – Grey Goose Style Du Jour in partnership with the leading style connoisseurs Noblesse, Elle and Harper’s Bazaar. Style Du Jour continues to be a collaborative effort of extraordinary minds from the field of fashion and style that come together to push boundaries and curate new ideas.

The second edition of Grey Goose Style Du Jour is bigger and better with each magazine forecasting the upcoming trends by showcasing five new cutting edge looks that will dominate the ramp in Spring-Summer ’14. Grey Goose Style Du Jour is a classy exhibition that brings together the glamour from the runways and technical forecasting knowledge from most reliable sources in the country.

Speaking at the announcement of Grey Goose Style Du Jour, Manish Seth - Director Sales & Marketing at Bacardi India Pvt. Ltd said,Grey Goose Style Du Jour is our effort to combine moments of rare excellence with timeless and chic ensembles. After its success in the first year, Grey Goose Style Du Jour is back to redefine how style is perceived in India. Grey Goose has always been strongly associated with the luxury space, and with this collaboration we have created a unique platform where fashion innovation comes to life.“

Grey Goose is repainting the fashion canvas of the country with this innovative endeavor and showcasing the style preferences of the country’s premier connoisseurs of fashion, food and beverage.

Speaking on the occasion, SupernaMotwane, Editor-in-Chief & Publisher, Noblesse, said, "We are very excited to partner with Grey Goose Style Du Jour and create a spectacular experience fusing fashion and luxury. Following the successful launch of Noblesse India, our association with Grey Goose vodka comes as the perfect way to celebrate a premier lifestyle."

“Style Du Jour is a unique opportunity to showcase the philosophy of Harper’s Bazaar – the cutting edge fashion and the emphasis on personal style that make it the country’s premier luxury fashion magazine. In our second year, the Harper’s Bazaar-Style Du Jour association we look forward to taking fashion forward into the digital age with a very special presentation,” said Nishat Fatima, Editor, Harper’s Bazaar India.

Commenting on the occasion, AishwaryaSubramanyam, Editor, Elle India, said,ELLE is really about taking fashion and having fun with it. We want to spark off ideas in our readers through trying new things, experimenting, just playing with different trends and looks. The Grey Goose vodka association is the perfect platform to showcase this, to be, shall we say, partners in cool.”

With the top Indian designers such asRohit Gandhi + Rahul Khanna, Shane and Falguni Peacock, NanditaMahtani, Abu Jani and SandeepKhosla, AmitAggarwal, NamrataJoshipura,Shantanu Nikhil, Nikhil Thampi and Shehla Khan contributing,all key elements will impress their own unique and innate qualities onto Grey Goose Style Du Jour to curate the most fashionable ensembles featuring upcoming global trends, cuisine and tipple in an evening of sparkling glamour.

Trends that inspire the trendsetters will be unveiled at the Grey Goose Style Du Jour at Four Seasons on 10th December 2013.

About GREY GOOSE vodka

Every step in the making of GREY GOOSE is focused on creating extraordinary vodka. GREY GOOSE is made in France from the finest soft winter wheat – the same wheat used to make delicious French breads and pastries – and pure spring water sourced from deep beneath the limestone hills of the Grande Champagne region. It’s here that the most respected spirit makers hold the centuries-old title of Maître de Chai (Cellar Master). GREY GOOSE Maître de Chai François Thibault oversees the making of GREY GOOSE vodka to ensure that wherever it is served GREY GOOSE lives up to its reputation for exceptional taste. GREY GOOSE is smooth and round with a gentle sweetness that fills the mouth; a hint of almond is followed by a long, satisfying finish. GREY GOOSE vodka is also available in three flavours: GREY GOOSE L’Orange, GREY GOOSE Le Citron and GREY GOOSE La Poire.

Grey Goose Style Du Jour ’13
 Trend Note

Style Du Jour (STYLE OF TODAY) is the avant-garde property created by Grey GooseStyle Du Jour brings together three leading fashion and lifestyle magazines i.e. Elle, Harper’s Bazaar and Nobelesse in collaboration with Grey Goose to create a unique style spectacle.

Every magazine is showcasing 5 new cutting edge looks that will dominate the ramp in Spring-Summer ’14. For the trends, each ensemble is carefully styled by associated publications that feature some of the biggest names in fashion with the creative genius of designers including Rohit Gandhi + Rahul Khanna, Shane and Falguni Peacock, Nandita Mahtani, Abu Jani and SandeepKhosla, Amit Aggarwal, Namrata Joshipura, Shantanu Nikhil, Nikhil Thampi, and Shehla Khan.

The Trends for the upcoming seasons:

·        Punk: Originating in the 70's punk has been influenced the fashion world tremendously and continues to do so. Punk, as a style statement was all about chaos, anarchy and rebellion with an intention to shock, provoke and confront, all while being comfortable in your own skin. Dominating this look are styles such as studded jackets, skinny jeans, leather pants, torn and tattered tees, bondage trousers that is united by fiercely independent spirit of customization or so to say DO-IT-YOURSELF style.

·        True Blue: Blue is the hot color of Grey Goose and of the season. 24 shades of blue to choose from, the favorite color of the season steals the show. Versatile and stylish, blue can be seen in the runway in the form of Jackets, trousers, Business suits, shirts, shorts to name some of the styles. Seen sported by celebs and fashion lovers all across, Blue rules the fashion world.
​ ​
·        Androgyny-His is Hers: Derived from the Greek words, Aner and gyne meaning man and woman respectively. Androgyny as a trend attempts to blur the gender lines and merges masculine style with feminine sophistication to create a fashion statement that is both relaxed and refined. Styles under androgyny are such as boyfriend jackets, boyfriend jeans and pant suits. 

·        Film Noir: Extending from the early 40's to the late 50's, the period of Film Noir resurfaces and takes the fashion world by storm. This trend is all about elegant and classy and impeccable tailoring, luxurious fabrics, be it terms of power suits or gowns. The looks that come to mind are femme fatale with cinched waist and knee high leather boots and perfectly tailored skirts and jackets and beautiful women in flowing gowns. 

·        Midas Touch: From runway to red carpet and street fashion, gold is a trend that is in demand as a serious fashion trend. Gold in jackets, dresses, shirts as well as accessories is making a tremendous impact among the fashion lovers making it one of favorite trends this season.

About Noblesse
Noblesse combines affluence with an innovative way of life rendering a culture that creates new values and sympathies. We see ourselves as a medium of awareness and aspiration, bringing world-class luxury to Indian shores. A premier force in Korea, this luxury handbook now boasts of a presence in China as well as through digital media. New values and a global leadership are at the heart of our project. At Noblesse, the consumer takes precedence. Our prized cover pages feature the most sought after brands and products that at first glance, establishing a direct influence on the reader. Our streamlined and carefully chosen readership community makes for a discerning audience and it is in these connoisseurs, that our roster of prestigious brands meets their match. Our commitment to controlled, private circulation ensures that the sentiment of luxury stays firmly within the realms of those who understand it best.

About ELLE
ELLE is the world's largest-selling fashion magazine, with 44 international editions, 6.3 million copies and over 21 million readers. The country's first fashion magazine, ELLE was launched in India in 1996, and celebrates 17 years in 2013. It is a mix of fashion, beauty, culture and lifestyle, with a nationwide circulation of over 90,000 copies. ELLE India strongly supports the cause of breast cancer awareness and has initiated the 'Carnival for a cause' & 'Wear Pink to Work' campaigns.
ELLE encourages readers to develop an individual style, and to have fun with fashion
ELLE presents bold, intelligent and sharp points of view
ELLE is about giving you the best of all worlds: From luxury to high street, red-carpet glamour to casual chic, contemporary to classic style  

About Harper’s Bazaar
For over 140 years, Harper’s Bazaar has been a beacon of style, elegance, and inspiration for women the world over. Harper’s Bazaar India appeals to the sensibility of the sophisticated, elegant, global Indian woman. The finest and the most exclusive fashion, international trends with an Indian perspective, cutting-edge photography, and a spotlight on personal style-each issue is a visual extravaganza where fabulous fashion comes alive.

Grey Goose Cocktails Release

Nitin Tewari for Grey Goose Style Du Jour
Grey Goose Style Du Jour presents to you the ‘Style inspired cocktails’ specially created by Nitin Tewari, Trade Ambassador Grey Goose India for the most stylish occasion of the season. Each cocktail is mixologist’s imagination of 5 big upcoming style trends in the current world. From a bow & red gown feel for the Film Noir Cocktail to the touch of gold in Midas Touch, these Grey Goose cocktails will take you for a theatrical journey through the most fascinating world of fashion and style.

Grey Goose Cocktails                                                                       
Grey Goose True Blue
Grey Goose with Blue Curacao and lemon juice for a perfect true blue refreshing experience
Grey Goose Film Noir
Grey Goose vodka served with infused flavors of cinnamon and berry is the mixologist’s imagination of Red Gowns and Tuxedo’s from the stylish filmy parties
Grey Goose Punk
Grey Goose vodka with a punch of great and bitter citrus knock of grapefruit juice depicts the rebellious and chaotic Punk style statement
Grey Goose Midas Touch
A Caribbean mix of Grey Goose vodka martini with coconut and banana essences along with the gold flakes to add the Midas touch to your drink
Grey Goose His is Hers
Simplest and elegant mix of Grey Goose vodka with a slice of lime to suit your sour palette
Grey Goose Hers is His
Grey Goose vodka with a blend of cranberry juice and a slice of orange for a perfect blend of sweet and sour


No comments:

Post a Comment