GREY GOOSE® VODKA UNVEILS THE
SECOND EDITION OF STYLE DU JOUR
Mumbai, 10th
December 2013: Grey Goose, the World’s Best
Tasting Vodka, launches thesecond edition of its spectacle – Grey
Goose Style Du Jour in partnership with the leading style connoisseurs Noblesse,
Elle and Harper’s Bazaar. Style
Du Jour continues to be a collaborative effort of extraordinary minds from
the field of fashion and style that come together to push boundaries and curate
new ideas.
The second edition of Grey Goose Style Du Jour is bigger and better with each magazine forecasting
the upcoming trends by showcasing five new cutting edge looks that will
dominate the ramp in Spring-Summer ’14. Grey Goose Style Du Jour is a classy exhibition that brings together the
glamour from the runways and technical forecasting knowledge from
most reliable sources in the country.
Speaking at the announcement of Grey Goose Style Du Jour, Manish Seth - Director Sales
& Marketing at Bacardi India Pvt. Ltd said,“Grey Goose Style Du Jour is our effort to combine moments
of rare excellence with timeless and chic ensembles. After its success in the
first year, Grey Goose Style Du Jour is back to redefine how style is perceived
in India. Grey Goose has always been strongly associated with the luxury space,
and with this collaboration we have created a unique platform where fashion
innovation comes to life.“
Grey Goose is repainting the fashion canvas of the country with
this innovative endeavor and showcasing the style preferences of
the country’s premier connoisseurs of fashion, food and beverage.
Speaking on the occasion, SupernaMotwane, Editor-in-Chief &
Publisher, Noblesse, said, "We are very excited to partner with
Grey Goose Style Du Jour and create a spectacular experience fusing fashion and
luxury. Following the successful launch of Noblesse India, our association with
Grey Goose vodka comes as the perfect way to celebrate a premier
lifestyle."
“Style Du Jour is a unique opportunity to showcase the philosophy
of Harper’s Bazaar – the cutting edge fashion and the emphasis on personal
style that make it the country’s premier luxury fashion magazine. In our second
year, the Harper’s Bazaar-Style Du Jour association we look forward to taking
fashion forward into the digital age with a very special presentation,” said Nishat
Fatima, Editor, Harper’s Bazaar India.
Commenting on the occasion, AishwaryaSubramanyam, Editor, Elle India,
said,“ELLE is really about taking
fashion and having fun with it. We want to spark off ideas in our readers
through trying new things, experimenting, just playing with different trends
and looks. The Grey Goose vodka association is the perfect platform to showcase
this, to be, shall we say, partners in cool.”
With the top Indian designers such asRohit Gandhi + Rahul Khanna,
Shane and Falguni Peacock, NanditaMahtani, Abu Jani and SandeepKhosla,
AmitAggarwal, NamrataJoshipura,Shantanu Nikhil, Nikhil Thampi and Shehla Khan
contributing,all key elements will impress their own unique and innate
qualities onto Grey Goose Style Du Jour to
curate the most fashionable ensembles featuring upcoming global trends, cuisine
and tipple in an evening of sparkling glamour.
Trends that inspire the trendsetters will be unveiled at the Grey
Goose Style Du Jour at Four Seasons on
10th December 2013.
About GREY GOOSE vodka
Every step in the making of GREY GOOSE is focused on creating extraordinary
vodka. GREY GOOSE is made in France from the finest soft winter wheat – the
same wheat used to make delicious French breads and pastries – and pure spring
water sourced from deep beneath the limestone hills of the Grande Champagne
region. It’s here that the most respected spirit makers hold the centuries-old
title of Maître de Chai (Cellar Master). GREY GOOSE Maître de Chai François
Thibault oversees the making of GREY GOOSE vodka to ensure that wherever it is
served GREY GOOSE lives up to its reputation for exceptional taste. GREY GOOSE
is smooth and round with a gentle sweetness that fills the mouth; a hint of
almond is followed by a long, satisfying finish. GREY GOOSE vodka is also
available in three flavours: GREY GOOSE L’Orange, GREY GOOSE Le Citron and GREY
GOOSE La Poire.
Grey Goose Style Du Jour ’13
Trend
Note
Style
Du Jour (STYLE OF TODAY) is the avant-garde property
created by Grey Goose. Style
Du Jour brings together three leading
fashion and lifestyle magazines i.e. Elle, Harper’s Bazaar and Nobelesse in
collaboration with Grey Goose to create a unique
style spectacle.
Every magazine is showcasing 5 new
cutting edge looks that will dominate the ramp in Spring-Summer ’14. For
the trends, each ensemble is carefully styled by associated
publications that feature some of the biggest names in fashion with the
creative genius of designers including Rohit Gandhi + Rahul Khanna, Shane and
Falguni Peacock, Nandita Mahtani, Abu Jani and SandeepKhosla, Amit Aggarwal,
Namrata Joshipura, Shantanu Nikhil, Nikhil Thampi, and Shehla Khan.
·
Punk: Originating in the
70's punk has been influenced the fashion world tremendously and continues to
do so. Punk, as a style statement was all about chaos, anarchy and rebellion
with an intention to shock, provoke and confront, all while being comfortable
in your own skin. Dominating this look are styles such as studded jackets,
skinny jeans, leather pants, torn and tattered tees, bondage trousers that is united
by fiercely independent spirit of customization or so to say DO-IT-YOURSELF
style.
·
True Blue: Blue is the hot
color of Grey Goose and of the season. 24 shades of blue to choose from, the
favorite color of the season steals the show. Versatile and stylish, blue can
be seen in the runway in the form of Jackets, trousers, Business suits, shirts,
shorts to name some of the styles. Seen sported by celebs and fashion lovers
all across, Blue rules the fashion world.
·
Androgyny-His is Hers: Derived from the
Greek words, Aner and gyne meaning man and woman respectively. Androgyny as a
trend attempts to blur the gender lines and merges masculine style with
feminine sophistication to create a fashion statement that is both relaxed and
refined. Styles under androgyny are such as boyfriend jackets, boyfriend jeans
and pant suits.
·
Film Noir: Extending from the
early 40's to the late 50's, the period of Film Noir resurfaces and takes the
fashion world by storm. This trend is all about elegant and classy and
impeccable tailoring, luxurious fabrics, be it terms of power suits or gowns.
The looks that come to mind are femme fatale with cinched waist and knee high
leather boots and perfectly tailored skirts and jackets and beautiful women in
flowing gowns.
·
Midas Touch: From runway to red
carpet and street fashion, gold is a trend that is in demand as a serious
fashion trend. Gold in jackets, dresses, shirts as well as accessories is
making a tremendous impact among the fashion lovers making it one of favorite
trends this season.
About Noblesse
Noblesse combines affluence with an innovative way of
life rendering a culture that creates new values and sympathies. We
see ourselves as a medium of awareness and aspiration, bringing
world-class luxury to Indian shores. A premier force in Korea,
this luxury handbook now boasts of a presence in China as well as
through digital media. New values and a global leadership are at the
heart of our project. At Noblesse, the consumer takes precedence. Our
prized cover pages feature the most sought after brands and products that
at first glance, establishing a direct influence on the reader. Our
streamlined and carefully chosen readership community makes for a
discerning audience and it is in these connoisseurs, that our roster of
prestigious brands meets their match. Our commitment to controlled,
private circulation ensures that the sentiment of luxury stays firmly
within the realms of those who understand it best.
About ELLE
ELLE is the world's largest-selling fashion magazine,
with 44 international editions, 6.3 million copies and over 21 million readers.
The country's first fashion magazine, ELLE was launched in India in 1996, and
celebrates 17 years in 2013. It is a mix of fashion, beauty, culture and
lifestyle, with a nationwide circulation of over 90,000 copies. ELLE India
strongly supports the cause of breast cancer awareness and has initiated the
'Carnival for a cause' & 'Wear Pink to Work' campaigns.
The ELLE DNA:
ELLE encourages readers to develop an individual style, and
to have fun with fashion
ELLE presents bold, intelligent and sharp points of view
ELLE is about giving you the best of all worlds: From luxury
to high street, red-carpet glamour to casual chic, contemporary to classic
style
About Harper’s Bazaar
For over 140 years, Harper’s
Bazaar has been a beacon of style, elegance, and inspiration for women the
world over. Harper’s Bazaar India appeals to the sensibility of the
sophisticated, elegant, global Indian woman. The finest and the most exclusive
fashion, international trends with an Indian perspective, cutting-edge
photography, and a spotlight on personal style-each issue is a visual
extravaganza where fabulous fashion comes alive.
Grey Goose Cocktails Release
Nitin
Tewari for Grey Goose Style Du Jour
Grey Goose Style Du Jour presents to you the
‘Style inspired cocktails’ specially created by Nitin Tewari, Trade Ambassador
Grey Goose India for the most stylish occasion of the season. Each
cocktail is mixologist’s imagination of 5 big upcoming style trends in the
current world. From a bow & red gown feel for the Film Noir Cocktail to the
touch of gold in Midas Touch, these Grey Goose cocktails will take you for a
theatrical journey through the most fascinating world of fashion and style.
Grey Goose Cocktails
Grey Goose True Blue
Grey Goose with Blue Curacao and lemon juice for
a perfect true blue refreshing experience
Grey Goose Film Noir
Grey Goose vodka served with infused flavors of
cinnamon and berry is the mixologist’s imagination of Red Gowns and Tuxedo’s
from the stylish filmy parties
Grey Goose Punk
Grey Goose vodka with
a punch of great and bitter citrus knock of grapefruit juice depicts the
rebellious and chaotic Punk style statement
Grey Goose Midas Touch
A Caribbean mix of Grey Goose vodka martini with
coconut and banana essences along with the gold flakes to add the Midas touch
to your drink
Grey Goose His is Hers
Simplest and elegant mix of Grey Goose vodka with
a slice of lime to suit your sour palette
Grey Goose Hers is His
Grey Goose vodka with a blend of cranberry juice
and a slice of orange for a perfect blend of sweet and sour
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