RAY BAN ANNOUNCES NEVER HIDE SOUNDS 2013

 

 

RAY BAN ANNOUNCES NEVER HIDE SOUNDS 2013

Upcoming folk band ‘Parvaaz’ gives rejuvenating performance with folksinger Raghu Dixit at Hard Rock Café on Saturday, 16^th Nov 2013

Mumbai,  November 17 ,2013 : Ray-Ban ‘Never Hide Sounds’, the nationwide hunt for the best bands in the country with their fourth leg in the city of Dreams- Mumbai. Parvaaz the upcoming blues/psychedelic rock folk band ‘’ along with Raghu Dixit entertained the crowds with their enthralling folk music at Hard Rock Café on Saturday, 16^th Nov 2013

“Ray-Ban Never Hide Sounds 2013” is an extension of Ray-Ban’s ‘Envision Campaign’ which celebrates the Never Hide spirit: the boldness to be yourself and freely express your beliefs and personality. This year “Ray-Ban Never Hide Sounds 2013” in association with MTV will witness selected bands from various genres, perform across cities such as Delhi, Mumbai, Kolkata, Hyderabad and Bangalore.

‘Parvaaz’ -The Bangalore based rock band music can be described as a tasteful blend of blues, elements of rock and the experience of psyche Delia through Kashmiri and Urdu lyrics. The songs explore abstract experiences, ideas and also traditional literature through Kashmiri and Urdu poetry. The Band’s first EP “BEHOSH” was released in July 2012 to become the top selling artist/ album on “OK LISTEN! The track BEHOSH topped the charts on India’s leading music website NH7.  Parvaaz is currently working on a full length studio album. A single- “Khufiya Dastaan” was released recently to promote the upcoming album.

The band was mentored by Raghu Dixit, a renowned folk singer. The Raghu Dixit Project, founded by Raghu Dixit (Kannada) is an open house for musicians and artistes from different genres to come together, collaborate and create a dynamic sound and expression. He was a gold medalist in Masters in Microbiology and a proficient Indian Classical Dancer (Vidwat in Bharatanatyam). As the founder-front man of his band Antaragni for more than eight years, Raghu’s singing style is inserting Indian ethnic folk, Sufi and classical phrases cleverly into his songs.

Talking about the event, Shirley Gong, Ray-Ban Business Manager, Emerging Markets said, “Ray-Ban Never Hide Sounds is taking the next step forward, and we are very excited to announce Edition III in 2013. This year we set out to search the most unique and talented voices around the country and believe that the latest edition is sure to reach greater heights”.

After the city events the grand event will take place in Mumbai on November 30^th, 2013. The selected bands through Ray-Ban Never Hide Sounds get an opportunity to perform with the renowned mentors and feature in an exclusive TV series on MTV.

Luxottica Group S.p.A.

Luxottica Group is a leader in premium, luxury and sports eyewear with approximately 7,000 optical and sun retail stores in North America, Asia-Pacific, China, South Africa, Latin America and Europe, and a strong, well-balanced brand portfolio. House brands include Ray-Ban, the world’s most famous sun eyewear brand, Oakley, Vogue Eyewear, Persol, Oliver Peoples, Alain Mikli and Arnette, while licensed brands include Giorgio Armani, Bvlgari, Burberry, Chanel, Coach, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Starck Eyes,Tiffany and Versace. In addition to a global wholesale network involving 130 different countries, the Group manages leading retail chains in major markets, including LensCrafters Pearle Vision and ILORI in North America, OPSM and Laubman & Pank in Asia-Pacific, LensCrafters in China, GMO in Latin America and Sunglass Hut worldwide. The Group’s product are designed and manufactured at its six manufacturing plants in Italy, two wholly owned plants in the People’s Republic of China, one plant in Brazil and one plant in the United States devoted to the production of sports eyewear. In 2012, Luxottica Group posted net sales of more than €7.0 billion. Additional information on the Group is available at www.luxottica.com.