Canon champions ASEAN spirit of togetherness at the 27th SEA Games

Canon champions ASEAN spirit of togetherness at the 27^th SEA Games

Canon to support athletes as Official Imaging and Document Solutions Sponsor at

SEA Games in Myanmar

Gurgaon, 11 October 2013 – Canon, the leader in digital imaging, today, announced its sponsorship of the 27th South-East Asian Games (SEA Games), which will be held in Myanmar in December 2013. Canon will be the SEA Games ‘Official Imaging and Document Solutions Sponsor’ working with organisers, fans and photographers to capture and communicate compelling moments during this historic event.

“Inspired by the SEA Games motto which is focused on sustainability, sportsmanship and friendship, Canon wants to champion this celebration of the culture, heritage and traditions of South-east Asia as Official Sponsor for the 2013 SEA Games”, said Mr Kensaku Konishi, President and CEO of Canon Singapore.

“Beyond fostering better relationships through sports across the region, Canon also hopes to help galvanize more support from other partners and stakeholders for the host country, by raising visibility of the promise and possibilities of Myanmar in this pivotal period of social and economic development” further added Mr. Kensaku Konishi.

The 2013 SEA Games will be hosted in Nay Pyi Daw, Yangon and Mandalay, and will feature more than 32 sports and 6,000 athletes from 11 countries including Brunei, Cambodia, Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand, Timor Leste and Vietnam. Apart from being one of the region’s most significant events in 2013, this year’s Games will also mark its return to Myanmar, a country that last hosted the biennial multi-sporting event 44 years ago in 1969.

Canon Professional Support Services Onsite

Fans who are unable to attend the Games usually experience the passion and excitement of the event through compelling and powerful photos and videos. In line with this vision, Canon will provide behind-the-scenes support at the Canon

Professional Service centre on-site to accredited professional sports photographers covering the event. Services include technical support and advice, repair and maintenance services, as well as loans of the latest Canon EOS system camera and lens equipment to ensure that photographers are able to continue shooting. In addition, Canon will also provide document management support and Business Multi Function Devices to the organizers in ensuring the smooth running of the Games.

Sports Sponsorship - Canon’s Contribution to the Community

Canon’s involvement in sports is in line with its corporate philosophy of “Kyosei” – which means "Living and working together for the common good.” Canon has extended the definition of Kyosei to mean "All people, regardless of race, religion or culture, harmoniously living and working together for the future."

Canon actively pursues “Kyosei” in the communities in which it operates. This includes the promotion of sporting activities that contribute to the well-being of the community. In this instance, Canon hopes to encourage the athletes to develop to their fullest potential and on a regional level, to promote the SEA Games and encourage the development of sports in the region. Canon is no stranger to sports sponsorship. In Singapore, it has entered into a partnership with the Singapore Bowling Federation (Singapore Bowling) and is the main sponsor of the Albirex Niigata Singapore Football Club.