Dulux Velvet Touch unveils new brand campaign - ‘Fashion trends for walls’
Launches a new TVC featuring Farhan Akhtar
Unveils ‘Celebrations’ – a signature wall-décor collection
designed by Manish Malhotra
Dulux, from the house of AkzoNobel; the world’s largest paints and coatings company unveiled its latest Dulux Velvet Touch collection – ‘Fashion trends for walls’ via a brand campaign that celebrates the stylized expression of elegance. The announcement was made at a gala event in Mumbai today.
The Dulux Velvet Touch marketing campaign includes:
ü
A 45-second TVC featuring the Dulux Velvet Touch Brand Ambassador - Farhan Akhtar, which airs today
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Print advertisement
featuring creative partner – ace fashion designer – Manish Malhotra who
has especially designed a signature wall décor collection themed around
‘Celebrations’
ü
Cross-country outdoor activation
ü
Digital communication across social media platforms, and
ü
A limited edition
coffee table book that bespeaks the transformative power of colour –
leveraging its innate ability to elevate home decor
The current Dulux Velvet Touch campaign will be largely led by television. It will be further supported by outdoor and BTL (below-the-line) activities in certain regions, and also via digital media - Facebook, Twitter, and YouTube.
Photo caption: (L-R) Rajiv Rajgopal, Director – Sales & Marketing, Decorative Paints, Akzo Nobel India, Farhan Akhtar, Brand Ambassador, Dulux Velvet Touch, Manish Bhatia, General Manager – Marketing, Decorative Paints, Akzo Nobel India and Creative Partner for Dulux Velvet Touch, Manish Malhotra at the unveiling of Dulux Velvet Touch’s new brand campaign - ‘Fashion trends for walls’
About Akzo Nobel India
Present
in India for over 100 years and a significant player in the Paints
industry. Over the years, it witnessed
sustained expansion, growth and transformation. In 2008, Akzo Nobel N.V.
became owner of the entire equity share capital of Imperial Chemical
Industries Ltd., by virtue of which the Company became a member of the
AkzoNobel Group. Akzo Nobel India manufactures
and markets paints, coatings and specialty chemicals. In 2012, three
AkzoNobel Group companies in India, namely, Akzo Nobel Car Refinishes
India Private Limited, Akzo Nobel Chemicals (India) Limited, Akzo Nobel
Coatings India Private Limited got merged with
Akzo Nobel India Limited, thereby expanding the Company’s presence in a
wide range of coatings covering Decorative, Powder, Marine &
Protective, Automotive & Aerospace, Coil & Specialty Plastics.
Dulux
is its most popular brand of its Decorative coatings business while the
Performance Coatings business provides
solutions to many industries and sectors including automotive, consumer
electronics, power, aviation, shipping & leisure craft,
construction, oil & gas, water & waste water, food &
beverages, etc. Its chemicals business in India sells more than 30
products
grouped under organic peroxides, metal alkyls and Polymer
additives to pharmaceutical companies, polymer producers,
composite & rubber industry. Every year we try and introduce new
products in India to further strengthen our position as an innovative
specialty chemicals company.
With
employee strength of close to 1,800, Akzo Nobel India has manufacturing
sites, offices and distribution
network spread across the country. All its five manufacturing facilities
have an ISO 14001 certification for environmental management system.
Its commitment to Health, Safety, Environment & Security
(HSE&S) has been amongst the best in class globally, with
due care being taken to protect the people and the environment.
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