Celebrating
togetherness this Festive Season with unique family looks from Max
~ Balika Vadhu stars Siddharth Shukla & Toral Rasputra unveil the
new collection~
Mumbai, September27, 2013:
Max,
India’s leading international value fashion brand launched their Festive 2013 collection in a glitzy
fashion show at the Phoenix Market City Mall, Kurla today. The lead couple of Balika Vadhu, Siddharth Shukla & Toral
Rasputra unveiled the collection and joined in the celebration with great
enthusiasm.
Toral and
Siddharth shared their experience of
shopping at Max, stating, “Max is the ultimate fashion destination for the
entire family. The collection is very trendy at great prices. As always they
had the latest trends on display, be it western, ethnic or men’s wear. It was our
pleasure to have unveiled this exciting collection.”
Max festive collection is offering unique
looks and treating the entire family to fashion’s best with over 3000 designs. The
women in the family can indulge in the wide range in the ethnic & western
collections. The ethnic range is
inspired vibrant colors of Marrakesh and ornate prints to sequin embroidered
patterns that showcase India’s rich tradition of craftsmanship. The Ethnic Fusion range
offers modern kurtas and skirts in various fabrics like chiffons, knits,
gadwalls etc.The Western collection
has got a festive touch through product detailing such as Paisley motif as
inspiration, ornamental jacquard designs & stone and stud work as
embellishment.
Men’s collection is
featuring polo-necks, graphic tees with foil details, photo prints, suede
appliqué details, and Mandarin collar shirt in double cloth polka dotted fabric
add a stylish accent. Bottoms are a mixed range of classic black skin fitted
denim to colored corduroy trousers in skinny fit.
The
kids who are the little fashionistas in every family, can pick from the unique
range in kids’ wear that takes inspiration from different
activities such as sailing, varsity, cars & bikes as well as musical
themes. A mixed color palette from pastel brights to black and white monochrome
along with scattering of glitter, rhinestones and 3D bows will make these
garments must-haves for all the little girls this season
Also
commenting on the occasion, Jiten
Mahendra, Head Marketing - Max added, “Max aims at making fashion
accessible to all, offering the most stylish merchandise at great prices. We
want to fulfill the aspiration of Indian families and make every day
fashionable. This festive season “Celebrate togetherness” with over 3000
designs by creating unique looks for each member of the family.
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