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ASUS and Chennai Express announce their
Collaboration at an Exclusive Music Launch
Mumbai, 4 July, 2013: ASUS
India, a leader in the new digital era, together with UTV,
today unveiled the Transformer Book TX300 – World’s thinnest Window 8 tablet
and detachable Notebook – in association with Chennai Express at the music
launch of the film. The evening witnessed much grandeur with the presence of
Mr. Shah Rukh Khan, Mr. Rohit Shetty and Mr. Apratim Sharma – ASUS India.
Expressing
excitement on the launch of Transformer Book, Mr. Apratim Sharma - Country Product Manager - System Business Group, ASUS
India elaborated, “The ASUS Design Center starts with what
people need and want and crafts perfect solutions that are aesthetic, integrated,
intuitive and sustainable. The ASUS Transformer Book supports this belief to
the fullest and we are positive that the world’s thinnest Window 8 detachable
tablet cum notebook will stun the masses in the way it has been designed to.”
“We
are elated with the associating with UTV for Chennai Express. The ASUS
Transformer Book supports the fast pace of this film with its All-round
performance. This product unveiling will mark a new element of innovation in
the series and strengthen our commitment to the market,” he further added.
ASUS Transformer Book
The ASUS Transformer
Book is a 13.3-inch notebook with a detachable tablet which has a Full HD IPS
Touch panel and a 178 Degree viewing angle. It comes with an Intel® Core™ i5
processor for an outstanding notebook and tablet performance. Separate storage has
been provided for the notebook and tablet with a high-capacity hard drive and an Ultra-fast SSD. The ASUS Transformer
Book is available with Windows 8 Professional. The device features ASUS
SonicMaster audio with Bang & Olufsen ICEpower® for rich and detailed
sound.
Precision-Engineered
Ultra-Portability
ASUS
Transformer Book is the world’s thinnest Windows 8 tablet with a 3rd generation
Intel® Core™ i5 processor. Inspired by the beautiful Zenbook ultraportable, the
ASUS Transformer Book features a sleek profile and a precision-engineered
all-metal design with unique
spun metal finish that’s the result of a sophisticated 32-step
manufacturing process. Transformer Book is as striking as it is resilient and
is perfect proof of the ASUS spirit of persistent perfection.
High-performance
portability
Whether
used as a Windows 8 multi-touch tablet or a notebook with keyboard and
touchpad, ASUS Transformer Book always has an incredible performance on tap. The
3rd generation Intel® Core™ i5 processor seamlessly switches between
applications for effortless multi-tasking with Windows 8 apps, while Intel®
Turbo Boost Technology 2.0 delivers an automatic burst of speed whenever it’s
required. The Transformer Book lets the users Enjoy smooth HD movie playback,
responsive gaming and incredible sound quality, thanks to ASUS SonicMaster
audio technology.
Storage Options for
Two Ways of Working
With
two types of internal storage device, the ASUS Transformer Book works the way users
want to. As a tablet, the 128GB SSD means apps launch instantly for a slick and
seamless Windows 8 experience, while ASUS WebStorage ensures easy access to
secure cloud storage when travelling far and wide. Connect ASUS Transformer
Book to its notebook dock and it instantly becomes a fully functional notebook
with up to a 500GB hard drive, with exclusive ASUS high-speed bridge technology
that ensures blisteringly fast 5Gbit/s data transfer speeds.
Backlit keyboard
In
Notebook Mode, ASUS Transformer Book features a backlit keyboard with ambient
light control that automatically adjusts its brightness to suit the
surroundings, making it easy to keep on top of any productivity task.
Smart Battery
Technology
ASUS
Transformer Book has up to five hours’ battery life in full notebook mode and
up to eight hours in tablet mode. Power Up! technology extends notebook battery
life still further by disabling the dock’s hard drive and ports to leave the
keyboard and touchpad active, giving up to eight hours’ use.
More Than a Mobile
Dock
ASUS
Transformer Book has a mobile dock that’s more than just a backlit keyboard and
smart gesture touchpad. With a 500GB hard drive, two USB 3.0 ports and Gigabit
LAN, it’s a fully featured notebook with a built-in battery of its own.
No more waiting to
work
With
up to two weeks’ standby time in Notebook mode, there’s no need to waste time
waiting for ASUS Transformer Book to shut down, while two-second resume from
standby means it’s ready for action when users are.
Brilliant
High-Definition Display
ASUS
Transformer Book features a Full HD display with 1080p resolution and IPS
technology for an incredibly crisp and detailed image, with a wide 178° viewing
angle. Multi-touch support gives full fingertip control with Windows 8 too,
while Mini Display Port makes it easy to connect an HDTV for big-screen
viewing.
Superior Sound
Quality
Developed
with the audio experts at Bang & Olufsen ICEpower®, ASUS SonicMaster
technology delivers outstanding cinematic sound quality. Four speakers in
Notebook mode give an immersive listening experience and MaxxAudio provides
fully customizable EQ control for perfect results with movies, music and games.
Audio recording is crystal-clear too, thanks to a high quality array mic that
filters background noise.
High-Quality Cameras
With
a front 720p HD and a rear
5-megapixel camera, ASUS Transformer Book is perfectly equipped for
capturing high-quality images. Users can enjoy crystal-clear face-to-face video
chat with family and friends, and simply tap the screen to take a photo.
Stay-Safe Power
Supply
Accidentally
tripping over a plugged-in notebook power lead risks damage to the lead, the
notebook — and, worst of all, the user. Transformer Book solves this problem
with a clever power lead that doesn’t plug into a socket, but snaps onto it
magnetically. A firm tug is enough to break the connection safely, so there’s
no risk of dragging Transformer Book off a desk by snagging its power lead, or
having it snatched from your hands if you pick it up when still plugged in.
Availability and Pricing
The ASUS Transformer
Book™ will be available in India at an MRP of Rs. 91,999/- across select ASUS authorized retail outlets starting
second week of July 2013.
Specifications
|
Model Name
|
Display
|
CPU
|
VGA
|
RAM
|
Hard Disk Drive
|
Operating System
|
|
Transformer Book
TX300CA
|
13.3" Full HD
IPS Touch Panel
|
Intel 3rdGen
i5-3337U
(1.7G,3M)
|
Intel HD 4000
|
4GB DDR3
1600
On board
|
500GB 5400rpm
+
128GB SSD
|
Win 8
Professional
|
|
WLAN
|
Bluetooth
|
Webcam
|
Battery
|
Accessory
|
USB 3.0
|
MRP
|
|
802.11 b/g/n
|
Bluetooth 4.0
|
Front: HD Camera
+
Rear: 5M Camera
|
2CL 500MAH
+
2CL 3120MAH
|
Sleeve
|
2
|
Rs. 91,999/-
|
*
Specifications, content, prices and product availability may vary by region and
resell channel and
are subject to change without notice. Actual performance may vary depending on
applications, usage, environment and other factors.
**
Actual battery
life may vary depending on operating conditions, and the
specific hardware and software used.
30-word summary
The
ASUS Transformer Book is World's First Detachable notebook-cum-tablet with 13.3-inch
Full HD IPS display. It runs on Windows 8 Pro and an Intel® Core™ i5 processor
for outstanding performance.
60-word summary
The
ASUS Transformer Book is World's First Detachable notebook cum tablet. It
features a 13.3 inch Full HD IPS display that has multi touch and 178-degree
wide viewing angles. It runs on Windows 8 Pro and an Intel® Core™ i5 processor
for outstanding notebook and tablet performance. It has ASUS SonicMaster audio
with Bang & Olufsen ICEpower® for incredible sound.
100-word summary
The ASUS Transformer Book is World's First
Detachable notebook cum tablet. It features a 13.3 inch Full HD IPS display
that has multi touch and 178-degree wide viewing angles. It runs on Windows 8
Pro and an Intel® Core™ i5 processor for outstanding notebook and tablet
performance. The device sports a front 720p HD and rear 5-megapixel camera to perfectly capture high-quality images
and video chats. It has ASUS SonicMaster audio with Bang & Olufsen
ICEpower® for incredible sound. For storage, Transformer Book comes with separate
500GB high-capacity hard drive on notebook and 128GB ultra-fast SSD on tablet
mode.
###
About ASUS
ASUS
is a worldwide top-three consumer notebook vendor and maker of the world’s
best-selling, most award-winning, motherboards. A leading enterprise in the new
digital era, ASUS designs and manufactures products that perfectly meet the
needs of today’s digital home and office, with a broad portfolio that includes
motherboards, graphics cards, optical drives, displays, desktop and all-in-one
PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions,
networking devices, tablets and smartphones. Driven by innovation and committed
to quality, ASUS won 4,168 awards in 2012 and is widely credited with
revolutionizing the PC industry with its Eee PC™. ASUS has more
than 12,500 employees around the globe with a world-class R&D team
of 3,800 engineers. Company revenue for 2011 was
approximately US$11.9 billion and as of September 2012, the brand is
estimated to be worth US$1.662 billion.
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