Friday, April 26, 2013

Sovereignty beyond Words: The new BMW 7 Series launched in India.


25 April 2013

Sovereignty beyond Words: The new BMW 7 Series launched in India.

BMW Plant Chennai to locally produce the new BMW 7 Series.
Convincing, Responsible, Forward-looking: The new BMW 7 Series embodies unmatched luxurious comfort, sporting elegance and refined powertrain technology.
Mumbai. The flagship of the BMW brand, the new BMW 7 Series was launched during an exclusive event in Mumbai.
The new BMW 7 Series is available in diesel and petrol variants at all BMW dealerships across India and the deliveries will start from 1 May 2013 onwards.
The BMW 730Ld will be locally produced at the BMW Plant Chennai in a diesel variant. The BMW 740Li, BMW 750Li and the BMW 760Li will be imported as CBU (Completely Built-Up Units) in petrol variants.
Mr. Philipp von Sahr, President, BMW Group India said, “For seven decades, the flagship from BMW has stunned the world through highest level of style and contemporary luxury with maximum driving dynamics. It represents the best we have to offer. The new BMW 7 Series makes a compelling individual statement convincing you not only with its high-quality, exclusive character, but also with its functionality. It achieves something extraordinary: you enjoy being a passenger as much as a driver.”
The inner strength of the new BMW 7 Series is expressed in its design, inventiveness and power delivery. It’s demonstrated by unconditional comfort and safety. By typical sportiness. By outstanding efficiency. And it all combines to establish the uniquely commanding stature and natural leadership position of the new BMW 7 Series.

The new BMW 7 Series is available in diesel and petrol variants and the all India ex-showroom prices are as follows –
BMW 730Ld : INR 92,90,000
BMW 740Li : INR 1,12,70,000
BMW 750Li : INR 1,29,10,000
BMW 760Li : INR 1,73,00,000
Price prevailing at the time of delivery will be applicable. Delivery will be made ‘ex-showroom’. Ex-showroom price excludes Road tax, RTO statutory taxes / fees, insurance and Octroi (if applicable). Prices / options subject to change without prior notice.
The new BMW 7 Series is available in Alpine White as non-metallic paintwork and in the following ten metallic paintworks: Black Sapphire, Cashmere Silver, Glacier Silver, Havanna, Imperial Blue Brilliant Effect, Midnight Blue, Milano Beige, Sophisto Grey II Brilliant Effect, Space Grey and Mineral White. The standard Dakota and exclusive Nappa leather upholstery is available in Barrique Red, Black, Ivory White, Oyster, Saddle Brown light and Veneto Beige colour combinations. Interior trims offered are Fine-wood trim Burr Walnut with inlays, Fine-wood trim Ash Grain Anthracite, Fine-wood trim Fineline high-gloss and Fine-wood trim Polar Grain Light high-gloss.
“The most successful 7 Series ever, the fifth generation of the BMW 7 Series is prepared for the second phase of its life. This is the most extensive overhaul a BMW model has ever seen. As the benchmark in the luxury segment, it now boasts considerably enhanced product substance that provides unmatched levels of luxury, comfort and technology,” said Mr. Philipp von Sahr, President, BMW Group India.
The new BMW 7 Series.
The new BMW 7 Series is a true head-turner – in its totality and in every detail. Anyone approaching it from the front will be immediately captivated by its elegance. The BMW double kidney grille emphasises the natural presence of the vehicle and the expressive apron underlines the exclusive character. Particularly striking are the new Adaptive full-LED headlights which combine safety with exquisite design. They are also a perfect example of the beauty of cutting-edge light technology. For improved visibility, the indicators are integrated into the wing mirrors.
The interior of the new BMW 7 Series is an expression of individuality with the flawlessly executed design, wealth of equipment, top-class materials, quality workmanship and outstanding practicality. The cockpit is angled towards the driver and puts all the important controls within easy reach to provide a sense of personal control and comfort. As soon as the doors close, not a sound disturbs the atmosphere of complete rest and relaxation, while the generously roomy seating provides ideal conditions for blissful travel. Ambient lighting transforms the mood of the interior with its individual colour.
The new BMW 7 Series is one of the most advanced cars of its time and inextricably combines pioneering technology with the highest levels of comfort. The next generation of BMW iDrive (the on-board Driver Information System); and the BMW Navigation Professional (integrated Global Positioning System - GPS) with hard drive storage and 25.9 cm high-resolution display are standard on the new BMW 7 Series. The rear seat entertainment package brings the world of BMW ConnectedDrive to the back seats with two newly designed 23.3 cm colour screens and a personal iDrive Controller.
The locally produced BMW 730Ld has one of the most smooth-running, light, efficient and responsive engines in its class. It has a BMW TwinPower Turbo six-cylinder in-line diesel engine combining CommonRail direct injection and a turbocharger with variable turbine geometry that delivers more power (190kW / 258hp) than the previous model. The BMW 730Ld produces a maximum torque of 560 Nm at 1,500 rpm and accelerates from 0 – 100 km/hr in 6.2 seconds to a top speed of 250 km/hr.
The new eight-speed automatic transmission with Cruise Control performs smooth, almost imperceptible gear shifts. At any time, in any gear, the transmission collaborates perfectly with the engine, enabling it to develop its full power and efficiency.
Using the Driving Experience Control switch, the driver is able to choose between different driving modes to suit the driving conditions (ECO PRO, Comfort, Sport and Sport+). In addition, Dynamic Damper Control adapts the shock absorber characteristics and adjusts to suit both the road condition and driving style.
Safety also plays an important role in the new BMW 7 Series. The Active Protection system recognizes the collision risks and immediately tightens the front seat belts, closes the windows and the sunroof to significantly reduce injury risk. Exclusively available only in the new BMW 7 Series, the Attention Assist function recognises if the driver is increasingly distracted or tired and issues a notification via the Control Display, suggesting they take a break. The driver can then look up suitable nearby rest stops.
With BMW EfficientDynamics, the new BMW 7 Series is equipped with most comprehensive technology packages to reduce fuel consumption and increase driving dynamics – such as Intelligent Lightweight Construction, Auto Start-Stop, ECO PRO mode, Brake-Energy Regeneration, 50:50 Weight Distribution and many other innovative technologies.
The new BMW 7 Series has a comprehensive range of luxury features such as an individual cool box, generously sized folding tables integrated in the backrest of the front seats and massage function in rear seat backrests. The automatic air conditioning with air re-circulation filter, fogging and solar sensors, regulates temperature, air flow, air distribution and air layering separately to four zones.

BMW ConnectedDrive.
Convenience, Infotainment and Safety.
BMW ConnectedDrive is BMW’s key area of innovation which is comprised of innovative products and technologies for connecting drivers, passengers and the vehicle with the outside world.
Unique in segment is the next generation of BMW iDrive (the on-board Driver Information System) with 25.9 cm high-resolution display featuring BMW Apps, BMW Live, BMW Radio Professional and the top-of-the-range navigation system.
BMW Navigation Professional (integrated Global Positioning System - GPS) is extremely easy to operate and guides the driver quickly to desired destination. The destination can be conveniently entered using the iDrive. BMW Navigation Professional calculates the best route and guides step by step to the destination. A digital map of the area can be viewed with a zoom function on the high-resolution display. The new-generation Navigation System Professional in the BMW 7 Series includes features such as Full 3D menu displays, interactive map functions (PIE menu) and dedicated 3D graphics card.
The optional BMW full-colour Head-up Display projects driving information via a multi-coloured TFT display directly into the driver’s field of vision. With a constant view of the road and traffic conditions, driving becomes even safer.
The Park Distance Control along with the Rear-View Camera makes for effortless parking. An image of the area behind your vehicle shown in the Rear-View Camera enables secure orientation when reverse parking at lower speeds. An acoustic warning signal lets you know how close you are to the car or object in front or behind. Parking guidelines and obstacle markings make reverse parking more convenient than ever before.

Surround View offers the driver a view of the area around the car when manoeuvring. This is achieved by combining the input from 5 independent cameras to provide a bird’s eye perspective of the BMW in the Control Display.
Multifunction instrument display (Only available on BMW 750Li and BMW 760Li) for the first time allows driver to choose the visual and graphic appearance of information in the instrument display according to the driving mode via the Driving Experience button. Comfort mode is the standard display, 1ECO PRO is selected for efficient driving and Sport has a new speed and rpm indicator.
Taking road safety to the next level, the optional *BMW Night Vision system with Pedestrian Recognition enables the driver to see people, animals and anything else on or along the vehicle path even if they are located outside of the area illuminated by the headlights. An additional level of safety is provided by Dynamic Light Spot which directly illuminates the pedestrian who is potentially on a collision course with the vehicle through high-performance LED light.

BMW EfficientDynamics.
Less Emissions, More Driving Pleasure.
The BMW Group is the most successful premium manufacturer in the automobile industry. The modern world is changing and a changing world constantly demands new ideas. BMW Group is prepared for these significant changes and one of them is to safeguard individual mobility with EfficientDynamics . BMW EfficientDynamics is the world’s most innovative package for reducing fuel consumption and emissions while simultaneously increasing Sheer Driving Pleasure unique to BMW.
The new ECO PRO mode supports an extra-efficient and economy-conscious driving style and allows average fuel consumption to be reduced by up to 20%, with a corresponding increase in driving range.
The Auto Start/Stop function makes sure that fuel is only used when the vehicle is actually moving. Whilst waiting at traffic lights , the engine shuts itself off automatically. It switches on again in a split second once the driver takes his foot off of the brake pedal or moves the steering wheel. Depending on the amount of ‘downtime’, the automatic switching off of the engine in urban traffic can save up to 6% fuel.
The BMW TwinPower Turbo significantly reduces the fuel consumption of petrol and diesel engines – while at the same time raising power output across a wide range of engine speeds.
The close spacing of gear ratios in the 8-Speed Automatic Transmission enables maximum use of the optimum rev range, significantly lowering fuel consumption and enhancing shift comfort.
Brake Energy Regeneration: As soon as the driver takes his/her foot off the accelerator, the car’s redundant kinetic energy is transformed into storable electrical energy. The battery is thus charged ‘for free’. The result: Less engine power is needed to feed the battery which saves fuel. So while fuel consumption is cut by up to 3%, the engine’s entire potential is at the same time made available for the acceleration.
Thanks to the wide-ranging and detailed Aerodynamics optimisation, BMW vehicles have an outstanding drag coefficient. This includes measures such as large scale under floor panelling and the Air Curtains in the front apron, which significantly reduce air resistance around the front wheels.
Electronic Power Steering: The electromechanical steering only operates during the actual steering process. When driving straight ahead, or at a constant steering angle, the electric motor does not consume any energy which helps in fuel saving of up to 3%.
Well-balanced weight distribution is the basis for neutral self-steering properties, high agility and good traction even with heavy loads. The ideal 50:50 Weight Distribution between the front and rear axles makes the vehicle superbly agile. The extended front axle and short overhangs permit the typical BMW rear drive – the optimal requirement for perfect vehicle balance.
Extreme body-shell rigidity and low weight: This is the principle behind BMW’s Light Weight Construction. This has been achieved through the use of high-strength multi-phase steels, high-strength hot-moulded steels, aluminium and special polycarbonate glass. The lesser a vehicle weighs, the lesser energy is needed to move it. Result: higher fuel economy, more agility.
Run-Flat tyres remain functional even after a complete loss of pressure. Hence, a spare tyre is no longer required, reducing vehicle weight, enhancing performance, increasing safety and reducing fuel consumption.

BMW Group in India

With its three brands, BMW, MINI and Rolls-Royce, the BMW Group has its sight set firmly on the premium sector of the Indian automobile market. Along with its automotive concerns, the BMW Group's activities in India comprise the marketing of motorcycles, as well as financial services for its premium clientele.
Headquartered in Gurgaon (National Capital Region), BMW India is a 100% subsidiary of the BMW Group.
Till date, BMW Group has invested 1.8 billion Indian Rupees. The wide range of BMW activities in India include the establishment of a manufacturing plant in Chennai, a parts warehouse in Mumbai and development of a dealer organisation across major metropolitan centres of the country.
The BMW Plant Chennai produces the BMW 3 Series, the BMW 5 Series, the BMW 7 Series, the BMW X1, the BMW X3 and the MINI Countryman. In 2013, the BMW Plant Chennai will also produce the BMW 1 Series. The BMW Plant Chennai has the capacity to manufacture 11,000 units per year on a double shift basis.
The total number of employees at BMW India is 650. More than 1,200 additional jobs have been created in the dealer and service network.
BMW India is the pioneer in bringing luxurious dealerships to India. BMW India has set a decisive course by setting up BMW dealerships of international standards across the country. BMW India has also set very high standards in service quality and customer care.
Currently, BMW India has 34 sales outlets in the Indian market; BMW Studio (New Delhi), Deutsche Motoren (Mathura Road, New Delhi), Deutsche Motoren (West Delhi), Bird Automotive (Vasant Kunj, New Delhi), Bird Automotive (Gurgaon), Bird Automotive (Ambience Mall, Gurgaon), Deutsche Motoren (Faridabad), Navnit Motors (Juhu, Mumbai), Navnit Motors (Malad, Mumbai), Infinity Cars (South Mumbai), Infinity Cars (Nariman Point, Mumbai), Navnit

Philipp von Sahr

2 Feb. 1958 Born in Kyllburg, Germany
1979 - 1981 Commercial apprenticeship in Industrial Sales with BMW AG, Munich
1981 – 1986 Master of Business Administration, University of Munich
Internships at BMW Group in South Africa, UK and USA
1987 - 1991 Sales and Net Domestic Planning, BMW AG
1991 - 1995 Business Planning, BMW AG
1996 Sales Manager
1997 - 2000 Director, BMW Branch Offenbach
2000 - 2001 General Sales Manager, BMW Branch Frankfurt
2002 - 2004 Director, BMW Group Norway
2004 - 2008 Head of BMW Branch Frankfurt
2008 - 2009 Head of Sales, BMW Group Germany
2009 - 2012 President, BMW Group Belux (Belgium and Luxemburg)
1 Oct. 2012 President, BMW Group India

If you have any queries, please contact:
BMW Group India
Abhay Dange, Director, Press and Corporate Affairs
Cell: +91 99 104 81013 Tel: + 91 124 4566 600 Fax: + 91 124 4566 612 Email:
Priyanka Juyal, Press and Corporate Affairs
Cell: +91 99 715 53331 Tel: + 91 124 4566 608 Fax: + 91 124 4566 612 Email:

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