SKORE GOES MOBILE · Launches India’s first m-store – buy condoms from the privacy of your Mobile Phone Mumbai, April 8, 2013

SKORE GOES MOBILE

·         Launches India’s first m-store – buy condoms from the privacy of your Mobile Phone

Mumbai, April 8, 2013: SKORE condoms from the house of TTK-PDL, the pioneer and leader in the condom category, unveiled India’s first m-commerce platform for condom shopping.  The new mobile store, a first of its kind, will allow the customers to purchase condoms from their Internet-enabled mobile phones at their convenience, privacy and utmost secrecy.  The growing market for smart phones and mobile commerce is the next big game changer in the way people will interact and transact; with the new m-Store extension of their existing online e-commerce store, SKORE brings palm top convenience and privacy to a very personal and intimate product like condom. Now, with this new m-store, customers can have access to the entire range of SKORE products which includes colored, climax delay, flavored and dotted condoms. SKORE believes that its mobile service will redefine shopping experience by making it personal, safe and fast. Customers can log on to: www.m.skorecondoms.com /www.skorecondoms.com  to buy condoms the easiest way.

The SKORE m-store is optimized and adapted for the mobile platform and it is user friendly features with options to login via facebook or registering as a new customer to search, choose and order a range of condoms in just few clicks. SKORE strives to adopt innovative means and newer technology platforms to reach customers; especially the youth of the country where conventional condom purchases still entails discomfort among many buyers. As a brand advocating responsibility this new m-store initiative will make condom purchase easy and with the product delivered in discreet packaging will help the youth make a safe and healthy choice.

E-store and m-stores will also help many women make a personal choice and buy protection in their privacy and comfort of their homes of palm top mobile phones. Reaching out to the growing affluent youth population in smaller towns through the online and mobile platform will give power to the customers to make a safe choice in complete privacy.

Commenting on this new initiative of SKORE, Mr. Vishal Vyas, Sr. Marketing Manager said, “Customer empowerment is the new route to expanding and growing the market place, the increasing trend in smart phone and internet access over mobile platform is most ideally suited to our product. Reaching out to the youth market and putting a store front on their palm top empowers them to be responsible and make a safe and healthy choice. SKORE is a brand for today's young generation and we at SKORE believe that to get heard among this tribe mobile is the way to go.”

According to TechNavio's analysts forecast the Mobile Commerce market in India is expected to grow at a CAGR of 71.06 percent over the period 2012-2016. One of the key factors contributing to this market growth is the rise in mobile subscriptions.  These figures reveal there is a huge potential for condom market in India.

About TTK Protective Devices LTD (Formerly TTK-LIG LTD)

One of the largest condom manufacturers & marketers in the world, TTK PDL has been in the business since the 1950s. In India, it has pioneered the condom revolution by setting up the first manufacturing plant in 1963, installing the first electronic testing facility, launching the first non-subsidized condoms and introducing pleasure enhancing variants as well. The company also has 3 world class manufacturing facilities that have all been awarded the prestigious Total Productivity Maintenance Excellence Award – a Japanese standard for business excellence. TTK PDL also has a strong presence in the international market. From Britain, United States and Germany to France, Australia and South Africa – most major global economies have reposed their faith in TTK-LIG’s superior quality products.