Monday, March 25, 2013




Mumbai, 25th March 2013: The internationally acclaimed series of food and drink festivals, Taste Festivals, comes to India with the launch of Taste of Mumbai. The city-based food and drink festival promises to be an eclectic selection of food, drinks and restaurants to delight food lovers at Marine Drive from 22nd to 24th February 2013.

Taste Festival is a high-quality food and drink consumer event where the host city’s most prestigious restaurants and celebrated chefs serve sample-sized signature dishes to visitors in an outdoor city centre venue. The event is supported by “retail therapy” with food and drink related features and exhibitors including wineries, coffee shops, patisseries, breweries among other exciting options.

American Express is the presenting sponsor for Taste of Mumbai, which will bring together celebrated chefs like Abhijit Saha from Caperberry, Italian restaurant Diva’s Ritu Dalmia, Manu Chandra of Olive Bar & Kitchen and Vicky Ratnani to share the culinary art form and present their signature dishes. Alain Fabrègues from Australia, Jehangir Mehta from New York, Vivek Singh from London and Margot Janse from South Africa are the International Guest Chefs for the event.

“Taste Festivals are delighted to be launching in Mumbai with our partners ASK for food and our title sponsor American Express. With Taste’s international credentials we hope to deliver a truly ground-breaking experience by celebrating local and international food and drink,” Justin Clarke, CEO, Taste Festivals.

Speaking on the occasion, Shailesh Baidwan, Country Manager and Head – Consumer Cards business, American Express India, said, “At American Express we recognize that food is passion for our customers and they value new experiences to indulge this passion. Mumbai is increasingly staking its claim to become the gourmet centre of India and the Taste of Mumbai opens up a window to the world of gourmet dining from India and internationally. We are delighted to be the presenting sponsor of Taste of Mumbai.”

The festival will have an exclusive American Express VIP Lounge to let people take a break from the tasting and shopping to relax in a private lounge with a complimentary dram of Glenfiddich over a discussion with top chefs.

Arola from JW Marriott, Caperberry from Bangalore, China House from Grand Hyatt, Ellipsis,  Fire from The Park Hotel in Delhi, Impresario Handmade Restaurants, Kofuku, Koh from InterContinental, Olive Bar & Kitchen and Prego, The Westin are the restaurants participating in the festival. The two international ‘guest’ restaurants are Cinnamon Kitchen, London and Graffiti, New York.

Karen Anand, one of the Directors of ASK for food, the organizers behind the festival said, “Taste of Mumbai is a premium outdoor event where top restaurants and world-class chefs will feature and the best of food and drink can be experienced. If you’re somebody who adores food then this is an event that should be marked clearly on your calendar.”

The festival will have two sessions every day, a day session (12pm-4pm) and an evening session (6pm-10pm). The tickets will be available through BookMyShow, priced at Rs.600 for a standard ticket and Rs.2000 for a VIP pass.

Salient Features of the Festival:
·         12 top Indian and International restaurants including
·         Exciting live demos by world-class International and Indian chefs at the Fisher & Paykel Taste Theatre
·         Over 50 food and drink producers of gourmet food products, fine wines and beer and lifestyle products.

Taste Festivals have set new benchmarks for food and drink events worldwide. The Year 2012 saw 14 Taste Festivals across the world all based on the flagship event - Taste of London, recognized by TIME magazine as one of the world’s greatest food festivals. Besides London, Taste Festivals have excited, inspired and indulged over 300,000 passionate foodies across Amsterdam, Sydney, Melbourne, Milan, Dubai, Cape Town and more.

About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Present in India since 1921, American Express provides high quality payment and travel services to individuals and businesses in India. American Express products available in India include merchant services, prepaid cards, credit cards, corporate cards, loyalty services and travel. Learn more at and connect with us on


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