TASTE
OF MUMBAI 2013: A WORLCLASS
CELEBRATION OF GREAT TASTE!
Mumbai, 25th
March 2013: The internationally acclaimed series of
food and drink festivals, Taste
Festivals, comes to India with the launch
of Taste of Mumbai. The city-based
food and drink festival promises to be an eclectic selection of food, drinks and
restaurants to delight food lovers at Marine Drive from 22nd to 24th
February 2013.
Taste Festival is a high-quality food and drink consumer
event where the host city’s most prestigious restaurants and celebrated chefs
serve sample-sized signature dishes to visitors in an outdoor city centre
venue. The event is supported by “retail therapy” with food and drink related
features and exhibitors including wineries, coffee shops, patisseries,
breweries among other exciting options.
American Express is the presenting sponsor for Taste of Mumbai, which will bring
together celebrated chefs like Abhijit Saha from Caperberry, Italian restaurant
Diva’s Ritu Dalmia, Manu Chandra of Olive Bar & Kitchen and Vicky Ratnani to
share the culinary art form and present their signature dishes. Alain Fabrègues
from Australia, Jehangir Mehta from New York, Vivek Singh from London and
Margot Janse from South Africa are the International
Guest Chefs for the event.
“Taste
Festivals are delighted to be launching in Mumbai with our partners ASK for
food and our title sponsor American Express. With Taste’s international
credentials we hope to deliver a truly ground-breaking experience by celebrating
local and international food and drink,” Justin
Clarke, CEO, Taste Festivals.
Speaking on the occasion, Shailesh
Baidwan, Country Manager and Head – Consumer Cards business, American Express
India, said, “At American Express we
recognize that food is passion for our customers and they value new experiences
to indulge this passion. Mumbai is increasingly staking its claim to become the
gourmet centre of India and the Taste of
Mumbai opens up a window to the world of gourmet dining from India and
internationally. We are delighted to be the presenting sponsor of Taste of
Mumbai.”
The festival will have an
exclusive American Express VIP Lounge
to let people take a break from the tasting and shopping to relax in a private
lounge with a complimentary dram of Glenfiddich over a discussion with top
chefs.
Arola from JW Marriott, Caperberry
from Bangalore, China House from Grand Hyatt, Ellipsis, Fire from The Park Hotel in Delhi, Impresario
Handmade Restaurants, Kofuku, Koh from InterContinental, Olive Bar &
Kitchen and Prego, The Westin are the restaurants participating
in the festival. The two international
‘guest’ restaurants are Cinnamon
Kitchen, London and Graffiti, New York.
Karen Anand, one of
the Directors of ASK for food, the organizers
behind the festival said, “Taste of Mumbai is a premium outdoor event where top
restaurants and world-class chefs will feature and the best of food and drink
can be experienced. If you’re somebody who adores food then this
is an event that should be marked clearly on your calendar.”
The festival will have two sessions every day, a day session
(12pm-4pm) and an evening session (6pm-10pm). The tickets will be available through
BookMyShow, priced at Rs.600 for a standard ticket and Rs.2000 for a VIP pass.
Salient Features of the Festival:
·
12 top Indian and International
restaurants including
·
Exciting live demos by world-class
International and Indian chefs at the Fisher & Paykel Taste Theatre
·
Over 50 food and drink producers of
gourmet food products, fine wines and beer and lifestyle products.
Taste Festivals have set new
benchmarks for food and drink events worldwide. The Year 2012 saw 14 Taste
Festivals across the world all based on the flagship event - Taste of London, recognized
by TIME magazine as one of the world’s greatest food festivals. Besides London, Taste
Festivals have excited,
inspired and indulged over 300,000 passionate foodies across Amsterdam, Sydney,
Melbourne, Milan, Dubai, Cape Town and more.
About American Express
American
Express is a global services company, providing customers with access to
products, insights and experiences that enrich lives and build business
success. Present in India since 1921, American Express provides high quality
payment and travel services to individuals and businesses in India. American
Express products available in India include merchant services, prepaid cards,
credit cards, corporate cards, loyalty services and travel. Learn more at www.americanexpress.co.in and connect
with us on www.facebook.com/americanexpressindia
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