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| Deepika Padukon at Tanishq IVA launch |
Partners with Race Franchise for the forthcoming action-thriller 'Race 2' to introduce a new
range of simple, sober yet sophisticated jewellery line for Indian women of today
Mumbai January 2013(by Sailesh Gandhi): Embodying the modern Indian woman and her individual taste, Tanishq, India's largest jeweller, today launched 'IVA' — a new fashion jewellery line in Gold to celebrate the true essence of feminism. Keeping the jewellery line minimalistic and yet contemporary, IVA also marks Tanishq's entry into fashion jewellery space. Tanishq has tied-up with TIPS Industries Limited, the producers of the most-awaited action-thriller 'RACE 2' wherein leading actresses Deepika Padukone, Jacqueline Fernandez and Arneesha Patel will be seen donning the IVA collection in themovie. 'RACE 2' hits the theatres on the 25th January 2013.
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| Jacqueline Fernandez for Tanishq launch of new Collection |
Flaunting the new IVA collection at the launch in Mumbai, RACE 2 star actress Deepika Padukone said, "The new range of fashion jewellery IVA, by Tanishq is contemporary, trendy and vivacious like RACE 2. IVA keeps you on the edge with its new collection, which is easy to sport and looks gorgeous on the Indian woman of today. My look in the movie is glamorous, sophisticated with on edge and the jewellery collection IVA by Tanishq suits the look beautifully and blends with my character."
Excited on Tanishq's entry into the fashion jewellery space, Sandeep Kulhalli, Vice President-Retail and Marketing at Tanishq, said, "We identified the need of the fashion seeking Indian woman, someone who creates her own rules. There is currently no product offering for this set of consumers and Tanishq seeks to address this need with the IVA fashion line. The RACE franchise is the perfect ally for IVA — scoring high on sophistication, cutting edge design, latest trends and wide/ popularappeal."
Speaking at the launch of the new jewellery line, Revathi Kant, General Manager—Design, Innovation & Development at Tanishq said, "In her quest to be simplistic yet modern, the Indian woman has come a long way. In times of visual overload she seeks for the timeless beauty and serenity of afresh aesthetic in her adornment. While the contemporary woman dabbles with several roles today, she is able standout and express herself with elegance and simplicity, wherein her accessory becomes a statement."
Further she added, "Keeping in mind today's contemporary woman, her simplistic sense of sty!e, IVA, the latest offering from Tanishq, is on effort to discover a 'Diva' in every woman. Our aesthetic and contemporary designs, unique colour combinations, blend of gemstones, innovative cuts and versatile modularity ensure that special seductive ease of accessorising which instantly exudes the charm of effortless elegance."
Available from Rs.20,000 onwards, IVA range offers a wide variety in earrings, finger rings, pendants, cuffs, neckpieces in 80 designs and is available at Tanishq stores across New Delhi, Mumhai, Bangalore, Kolkata, Pune, Ludhiana, Chandigarh, and Hyderabad.
Tanishq jewellery, from the Tata Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires.
Tanishq, India's only national jeweller offers gold and gem-set jewellery (in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently includes 143 exclusive boutiques in 81 cities, making it India's first and largest jewellery retail store chain. www.tanishq.co.in
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