IAA Leadership Awards at Grand Hyatt Mumbai

To honour individuals in the fields of Marketing, Advertising and Media

Mumbai 2nd Jan 2013 : (By Lokesh Shastri) The International Advertising Association’s (IAA) India chapter has announced the establishment of the IAA Leadership Awards to honour individuals in the fields of Marketing, Advertising and Media, who have made enormous professional contributions and delivered business success to their companies. These Awards will be given annually and the first such award function is scheduled on 2nd February 2013 in Mumbai. Shri Manish Tewari, Union Minister of State (independent charge) of Information and Broadcasting has kindly consented to be the Chief Guest. It is expected that over 500 senior marketing, advertising and media professionals will attend the Awards function.

The IAA Leadership Awards celebrates the individual’s innovative thinking and performance excellence that lead to outstanding success of the product/brand. The Awards also indirectly seeks to acknowledge the fact th! at the disciplines of marketing, advertising and media have to come together for brand’s success, by having all three functional disciplines honoured simultaneously.

To ensure that the recipients’ of the awards are determined in a fair and just manner and to ensure the process is seen as transparent, IAA has appointed the experienced marketing research company A C Nielsen to execute the nomination and voting process. Further Ernst & Young has been appointed to conduct audit and validate the entire process. The winners will be decided in a two-stage selection process; the first stage will include nominations and shortlisting by seasoned marketing, media and advertising professionals; and the second stage will be the final selection of winners by a voting process among the shortlisted nominees, by respective senior industry peers.

COLORS has been roped in as presenting sponsor for the IAA Leadership Awards.

The Categories are as below:

Sr	Category
1	Marketer of the Year – FMCG – Food & Beverages
2	Marketer of the Year – FMCG – Personal care
3	Marketer of the Year – Consumer Durables
4	Marketer of the Year – Travel & Hospitality
5	Marketer of the Year – Auto – 2 wheelers
6	Marketer of the Year – Auto – passenger vehicles
7	Marketer of the Year – Auto – Commercial vehicles
8	Marketer of the Year – Telecom Products & Services
9	Marketer of the Year – Banking
10	Marketer of the Year – Insurance
11	Marketer of the Year – Media and Entertainment
12	Marketer of the Year – Household Products and Maintenance
13	Best CEO (in Categories 1-12)
14	Media Agency Head of the year
15	Creative Agency Head of the year
16	News Anchor of the Year
17	Editor of the year
18	Media Person of the Year
19	Hall of Fame
20	Brand Endorser of the year – Male
21	Brand Endorser of the year – Female