FOREVERMARK, THE DIAMOND BRAND FROM THE DE BEERS GROUP OF COMPANIES IS PLEASED TO PARTNER WITH KUNDAN JEWELLERS IN MUMBAI

FOREVERMARK, THE DIAMOND BRAND FROM THE DE BEERS GROUP OF COMPANIES IS PLEASED TO PARTNER WITH KUNDAN JEWELLERS IN MUMBAI

February 1^st, 2013- Forevermark, the diamond brand from the De Beers Group of companies has partnered with Kundan Jewellers- one of the renowned jewellery house in Mumbai, known for its traditional haute couture as their retail partner. 

Actor Suhasi Dhami unveiled Forevermark Encordia collection at the Kundan store in Mumbai today. Also present on the occasion were Sachin Jain, Managing Director, Forevermark, India along with Nitin Punamiya, Director, Kundan Jewellers. On this special occasion, Forevermark unveiled their latest Encordia collection. Comprised of exquisite jewellery pieces, The Forevermark Encordia™ Collection is designed to symbolize the unique and emotional bond between two people. It is available in a range of exquisite contemporary designs including rings, bracelets, pendants and earrings.

Kundan Jewellers and Forevermark share a mutual passion for diamonds and are inspired by their beauty. Through this association, Forevermark and Kundan Jewellers will extend stunning contemporary and traditional designs to their discerning clientele.  Exquisitely designed jewellery pieces with Forevermark diamonds are sure to delight senses of ever woman.  

Forevermark only partners with authorised Forevermark jewellers such as Kundan Jewellers, who are selected not only as leaders in their field, but also as those who meet the brands particularly stringent requirements of business, social and environmental integrity.

Sachin Jain, Managing Director of Forevermark India states, “Only a few, exclusive jewellers; each passionate about creating the finest designs inspired by these exceptional diamonds are eligible to sell Forvermark diamonds. We are glad to associate with Kundan Jewellers in Mumbai as they share a mutual passion for diamonds and understand the intricacies of craftsmanship at the very core of the Forevermark Promise.”

Talking about the launch, Nitin Punamiya, Owner, Kundan Jewellers states, “We are pleased to partner with Forevermark. Forevermark diamonds are the world’s most carefully selected diamonds and come from sources committed to the highest standards. With this association we are giving our clientele access to unique Forvermark diamonds in iconic designs and settings.”

To ensure the Forevermark supply chain is deemed responsible at every stage and Forevermark’s Pipeline Integrity is maintained, each Forevermark partner like Kundan  is required to conform to the Forevermark Integrity Requirements, and is inspected by the world’s leading independent auditor, Société Générale de Surveillance (SGS).

Forevermark diamonds are the world’s most carefully selected diamonds.  Each Forevermark diamond bears a unique inscription at its heart.  This inscription is a promise that the diamond has been carefully selected to meet Forevermark’s standards of quality and integrity.  Less than one percent of the world’s diamonds are eligible to become a Forevermark diamond. 

For further information, please contact:

Devarsee Parikh- Peepul – + 91 98206 26823

Manini Mehrotra - Peepul - +91 90044 36140

Sneha Bhandari – Peepul - +91 98336 41699

Nitika Ashalpara – Actimedia - +91 9867 127 224

Notes to Editors:

About Forevermark

First piloted in Hong Kong in 2004, Forevermark offered consumers a new promise in diamonds. A promise that went beyond the traditional 4Cs to include rigid quality and integrity standards. Following this successful pilot, The De Beers Group proudly launched Forevermark in 2008 as a wholly-owned subsidiary, developed leveraging over 120 years of diamond expertise.

This 2008 launch focused on Asia, establishing Forevermark’s first markets in Hong Kong, China and Japan. 2012 saw the brand introduced to Authorised Forevermark Jewellers in the U.S.A. and India. In addition, Forevermark diamonds were, and continue to be distributed through a Special Licence Programme in Singapore, the Caribbean and Mexico, Malaysia, South Africa and the U.A.E. Today, Forevermark’s distribution exceeds 700 doors worldwide and continues to grow with the addition of new licensee markets and the expansion across existing core markets.

The Forevermark Inscription – The Proof of our Promise

Using highly advanced, proprietary technology, developed by the De Beers Group, each Forevermark diamond is inscribed with an icon and individual number as proof of the promise that it has met Forevermark’s standards of beauty, rarity and responsibility.  The Forevermark inscription is placed on the table facet of a Forevermark diamond and is invisible to the naked eye. The miniscule inscription found on Forevermark diamonds is only 1/20th of a micron deep (one 5000th of a human hair), and can be seen using a special Forevermark viewer found in only Authorised Forevermark Jewellers.

Forevermark – Design and Innovation

The Forevermark Design and Innovation Centre based in Milan is a centre of excellence that uses market insight and jewellery expertise to develop exclusive jewellery designs with Forevermark diamonds at their core. Its main function is to provide Forevermark Diamantaires and Jewellers with inspirational designs which showcase a Forevermark diamond’s true beauty and brilliance. The designs reflect market trends and provide Forevermark partners with further means to stimulate consumer demand.

The Forevermark Setting™

The brand’s timeless signature setting that allows in the maximum amount of light bringing to life each Forevermark diamond mounted in this fashion. It has a unique four-pronged mount and secret piercing, inspired by the shape of the Forevermark icon – a reminder of the promise of beauty, rarity and responsible sourcing at the heart of every Forevermark diamond.  Alongside the classic solitaire ring, the Forevermark Setting™ is also available in stunning stud earrings, wedding and trilogy rings as well as beautiful pendants. 

About Kundan Jewellers – The Company

Started by visionary Kundnmalji Punamiya, Kundan Jewellers began their humble journey in 1938. Today the third generation of the family is setting new benchmarks with their vision, bedazzling designs and exemplary craftsmanship. With the sheer dedication of Late Shri Suresh Punamiya and Nitin Punamiya, Kundan Jewellers launched their third retail store in 2011.

Kundan’s goodwill has grown stronger each day because of their personal interaction with clients, transparent business policy, stringent quality norms and amazing craftsmanship. Kundan Jewellers has leading brands like FOREVERMARK, ORO Platinum, Kama Love Bands and Ishtaa to cater to the design needs of their clientele.

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BIOGRAPHY

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Annexure

Forevermark Encordia™ Collection

The Encordia™ Collection was inspired by the ancient Greek knot of Herakles, often referred to over the centuries as the ‘love knot’ – the harder you pull on the knot the tighter the bond and connection. The Encordia collection includes rings, pendants, earrings and bracelets, each with an elegant knot crafted in a sleek loop of gold, platinum or pavé representing the enduring bond between people which is sealed by a beautiful Forevermark diamond that holds the knot in place, keeping it always secure.

Forevermark Millemoi™ Collection

The collection celebrates the individuality and diversity of every modern woman’s life and personality. The name Millemoi™ stems from the Italian word ‘mille’ meaning thousand and the French word ‘moi’ meaning me; evoking the  multiple depths and layers that make up a woman’s unique story. Comprised of exquisite jewellery pieces with joyful hoops, jostling bands, sensuous fringes and tassels, they are all connected and intertwined, presenting a wealth of experiences, memories and emotions in an abundance of femininity. At the core of each design, a beautiful Forevermark diamond holds the differing bands together, representing the unique sparkle inherent to each modern woman.

Forevermark – Debuts on the Red Carpet

A magnificent Forevermark diamond Sautoir designed by L’Wren Scott was worn by Nicole Kidman to The Academy Awards in 2008, since  then Forevermark diamonds have continued to grace Red Carpets around the world, appearing on a diverse selection of talented women praised for their beauty, talent and poise. Celebrities that have worn Forevermark diamonds on the Red Carpet include actresses Gwyneth Paltrow, Jessica Alba, Michelle Williams, tennis champion Li Na as well as Grammy award-winner Alicia Keys. In addition, Joely Richardson and Uma Thurman have worn Forevermark Encordia™ earrings and Carey Mulligan also chose Forevermark for her debut appearance at the Oscars.  Supermodels Natalia Vodionova and Helena Christensen have also graced glamorous events wearing Forevermark diamonds.

The Forevermark Diamond Institute – World-Class Grading

In addition to the promise that Forevermark diamonds offer, Authorised Forevermark Jewellers are able to supply a Forevermark Diamond Grading Report to their customers. This provides an accurate blueprint of the qualities - cut, colour, clarity and caratage of each Forevermark diamond. Expert gemmologists at The Forevermark Diamond Institute in Antwerp assess each diamond according to strict criteria and the highest standards of integrity and accuracy, personally approving each exclusive passport sized Forevermark Diamond Grading Report with meticulous attention to detail.

The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine.

For more information and to find your nearest Forevermark Jeweller offering Forevermark Grading Reports go to www.forevermark.com

Timeline

§  2004 – Forevermark piloted in Hong Kong

§  2006-07 – Forevermark piloted in China, India and Japan

§  2008 – Forevermark launched in Hong Kong, China and Japan

§  2008 – The Forevermark Diamond Institute offers grading for Forevermark diamonds

§  2008 – The Forevermark Setting™ is revealed

§  2009 – The Forevermark Precious Collection™ is unveiled in Hong Kong, China and Japan

§  2009 – The launch of Forevermark’s first retail collection: The Forevermark Encordia™ Collection

§  2010 – Forevermark launched in Singapore and Mexico and the Caribbean as the first licensee markets

§  2011 – Forevermark launched in India, the U.S.A. and Malaysia

§  2011 – The launch of the Forevermark Millemoi™ Collection

§  2012 – Forevermark launched in South Africa and the U.A.E

A KNOTOF LOVE -    INTRODUCING THE forevermark ENCORDIA™ COLLECTION

Whether it’s the memory of love, love that has stood the test of time, or the rush of young love, Valentine’s Day reminds us to celebrate love. To help you express your love and those tender feelings, Forevermark, the diamond brand from the De Beers group of companies is delighted to introduce The Forevermark Encordia™ Collection.  This unique collection is comprised of exquisite rings, bracelets, pendants and earrings, designed to symbolize the unique and emotional bond between two people.

The Forevermark Encordia™ Collection is inspired by the ancient Greek knot of Herakles, often referred to over the centuries as the ‘love knot’. This knot symbolizes the strongest of bonds. 

An elegant knot crafted in a sleek and smooth loop of gold or platinum, represents the enduring bond between people which is sealed by a beautiful Forevermark diamond that holds the knot in place, keeping it always secure.

Whether a bond of love, loyalty or friendship yours will always be a bond that is personal and unique, just as each Forevermark diamond is unique. Each carefully selected Forevermark diamond is inscribed with an individual identification number which identifies it to be yours forever.

The Forevermark Encordia™ Collection is available at authorized Forevermark Jewellers.

For further information, please contact:

Devarsee Parikh- Peepul – + 91 9820626823

Manini Mehrotra - Peepul - +91 9004436140

Sneha Bhandari – Peepul - +91 9833641699

About Forevermark

About Forevermark – The Inscription

Less than one percent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and a unique identification number. Highly advanced, proprietary technology is used to inscribe the icon and unique identification number on the table facet of a Forevermark diamond.  Invisible to the naked eye, the actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorised Forevermark Jewellers. It is confirmed by leading gemological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.

About The Forevermark Diamond Grading Report

Authorised Forevermark Jewellers are able to provide a Forevermark Diamond Grading Report. It is an accurate blueprint of the qualities (Cut, Colour, Clarity and Caratage) that make each and every Forevermark diamond one of a kind. The Forevermark Diamond Grading Report also features the unique identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine

About Forevermark – The Brand

Forevermark is a diamond brand which comes from the De Beers family of companies. Forevermark diamonds are carefully selected and come from sources committed to the highest standards; are beautifully crafted by a select group of diamantaires; and are exclusively available in select jewellers. 

About Forevermark – The Company

Forevermark is a separately managed division within the De Beers family of companies.  The division’s main mission is to build and develop the Forevermark diamond brand.  Forevermark also holds responsibility within the De Beers family of companies for driving diamond demand in key markets and maintaining consumer confidence in diamonds.