Tuesday, January 29, 2013

Manish Chaturvedi launches calendar in association with VEMB Lifestyle

ORIENT publication

Manish Chaturvedi launches calendar in association with VEMB Lifestyle

Calendar features Sara Loren- Actress of Murder 3

Mumbai, January 27, 2013: Manish Chaturvedi- an independent fashion photographer launches ‘Manish Chaturvedi Calendar 2013’ in Mumbai today amidst much fanfare. The calendar has been launched in association with premier fashion brand VEMB Lifestyle Private Limited. Manish Chaturvedi’s theme for the annual calendar is to project women as the driving force of Indian society’.  The calendar launch saw eminent bollywood personalities likeVindu Dara Singh, Dina Singh who were present at the launch. Also present were model Nikola Markovic and model turned actress Jasmine May from London. Anastasiia Vygovska from Ukraine is the lead model in who has been featured in the calendar.
“This time around, we thought of having a different theme where the new age woman is not merely a catalyst or a woman of substance, but is a driving force in the Indian society. Women have come on par with men in all walks of life and this was the rationale behind the photo shoot this year. The pictures have been beautifully shot with the same line of thought, explained Manish Chaturvedi.”
On this occasion, Punit Agarwal, Managing Director, VEMB Lifestyle, said, “We are happy to associate with Manish Chaturvedi for the second time in a row as each year he has come up with a very innovative theme. His sense of style, concept and fusion of various objects makes his photographs more appealing. Besides that, working with Sara Loren was an absolute pleasure.”

About VEMB Lifestyle Private Limited:

VEMB Lifestyle Private Limited was formed in 2003 with the intention of taking the rich family legacy (of 37 years) in the field of hand embroidery to the next level. Right from inception, the company’s philosophy was to become a valuable partner to all its customers through innovation, unmatched quality and craftsmanship. This is evident from the fact that till today VEMB Lifestyle Pvt. Ltd. (VLPL) has resisted the temptation to go en mass and remained a niche player despite having expanded its portfolio. The VLPL presents its collection Bi–annually namely Spring–Summer and Autumn–Winter internationally as well as in the domestic market under the brand name VEMB.

VEMB Lifetsyle Pvt. Ltd. focuses on hand embroidery and beading. In fact so passionate is VLPL about hand embroidery that it has worked on surfaces like leather and even cardboard besides just fabrics to create designs that are lapped up world over.

Inspired by the response from the world of international fashion VEMB Lifestyle Pvt. Ltd. ventured into Garmenting in 2005. With this venture, VLPL was able to offer the global fashion houses top quality merchandise for their brands. This was the first non embroidery foray of VLPL as the garments were not necessarily embroidered garments.

The next foray for VEMB Lifestyle Pvt. Ltd. was organized retail with the formation of a separate division - VEMB Lifestyles in 2007. Through this initiative, the company aims to launch some of the best international brands in India for the discerning Indian customer. The first in line was the Marc Cain store in Mumbai. Marc Cain is a German High Fashion women’s wear brand. It truly embodies the spirit of a women and VEMB Lifestyle Pvt. Ltd. is proud to be associated with Marc Cain as its favored franchise in India & UAE.


The latest addition to VEMB Lifestyle Pvt. Ltd. is VEMB Fabrics (retail initiative)The first store was launched in 2008. The stores offers a range of low to high end fashion fabrics. The merchandise comprises of embroidered as well as non embroidered fabrics. International and domestic fabrics are offered at the store to help create either fusion, traditional or western garments for the Indian customer.

About Manish Chaturvedi:

Hailing from a background of Commercial Arts, Manish realized his passion for photography while learning the finer nuances of painting, sketching, drawing and advertising. Now the passion has turned into a full-time profession which has now become the language of his life. He connects with the various elements involved in photography such as concept, environment, costume, styling, atmosphere, lights make-up and models and translated this jointly into a picture which creates the right impact.

Manish has worked for a fashion magazine and has worked on some renowned brands like Graveria, Big Jam, Chromosome and Sahara Amby Valley. He has completed his graduation in Advertising and Design from College of Arts, Lucknow University.

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