~ Introduces the state’s first 5-screen “PVR ICON” and “PVR PLAYHOUSE” in the new 8-screen multiplex; crosses the milestone of 150 screens in South India~
Hyderabad, 15th February 2018: The largest Indian cinema-exhibition company PVR Ltd. reaffirmed its presence in style, launching 13 screens on a single day in Hyderabad. The combined launch includes the iconic sub-brand ‘PVR ICON’ at the Next Galleria @Hitech-City and PVR Cinemas with states’ first PLAYHOUSE @ Next Galleria in Panjagutta. These launches see PVR reach a screen count of 36 screens across 6 properties in the state of Telangana with 23 properties and 155 screens in South India.
While the busy Hitech-city will enjoy PVR ICON, the most opulent format in India, delivering a sumptuous cinema experience through its signature ambience, magnificent lobby spaces, chandeliers, classic wall art, new leather recliners and extra leg room. The Suburbs of Panjagutta will revel with the state’s first Kids special PVR PLAYHOUSE concept, a unique, child friendly theatre with aqua theme, animated wall art having a mix of frog chair rows in the front, cushioned bubble chairs at the back and mainstream seats in the middle and the in-audi water-snake slide encourages kids to be at their playful best.
On the occasion, Mr. Sanjeev Bijli, Joint Managing Director, PVR Ltd, said, “Our commitment towards the Hyderabad market can be seen through our constant endeavor to bring new and unique formats to the city. Both the properties are strategically located and stand in absolute synergy with city's brand projection as the nation's technology center. With the increasing demand of premium cinema experience in South India, we are sincerely working towards expanding our foothold. On behalf of PVR cinemas, I would like to thank the mall management for providing such strategic locations for both the multiplexes to cater the city’s audience. It indeed is an encouraging step towards strengthening our presence in the southern market.”
Combined, the newly launched cinemas have a total capacity of 2,214 seats and are spread across 66,256 sq. ft. While the 5-screens “PVR ICON” can seat 936 audiences; PVR Panjagutta is spread across a bigger area with 1278 seating capacity across 8 auditoriums. Both the multiplexes are equipped with best in-cinema technology including Dolby ATMOS digital surround sound and 4K projection system along with Next Generation 3D screens. The new theaters create an immersive and wholesome movie watching experience with recliner seats and a wide range of gourmet delicacies at differentiated concessionaires catering to the taste buds of all cinema goers.
Speaking on the occasion, Mr. Gautam Dutta, CEO, PVR Cinemas said, “We are delighted to simultaneously open our 5th & 6th property in Hyderabad and introduce the state’s first PVR ICON and PVR Playhouse. With these openings, we cross the magnanimous 150 screen mark in the southern region of the country. Both these properties present true testimony of our efforts to bring the PVR experience to this part of the country too. Given the mix of right demographics and an appetite of high-quality viewing experience, we are confident that our efforts will be appreciated. We are extremely thrilled to offer movie aficionados the finest cinematic experience in the city.”
With these launches, while PVR’s total screen count has reached to 625 screens at 134 properties in 51 cities across India; the premium screen category count stands at 36 screens of Gold Class, 07 of IMAX, 06 of 4DX, 04 of PXL and 04 of Playhouse across the country.