Penang Convention & Exhibition Bureau ( Malaysia ) Brings 17 Exhibitors from Penang on a 4-City Sales Mission to Woo the Indian Travel and Business Events Segment

Kolkata, India — The Penang Convention & Exhibition Bureau (PCEB) is proud to

introduce the first ever Penang Sales Mission to India with the objective of promoting

Penang as the preferred and ideal destination for corporate and association

meetings, incentives and leisure travel. 

The 4-city Sales Mission kicked off from Kolkatta to Delhi, then Mumbai & Bengaluru.

The mission led by Ashwin Gunasekeran, Chief Executive Officer of PCEB, the mission is supported by a Penang delegation of 17 partners, including the state bureau for

leisure travel – Penang Global Tourism, hotels, destination management companies,

event experts and PCEB’s official airline partner, Malaysia Airlines.

Penang is world-class travel destination, one that is famed for its unique offerings of

an modern international island city, a UNESCO World Heritage Site, lush rainforests,

beautiful hill station, shopping galore and fabulous food. Additionally, this Northern

Malaysian state is also a rising Business Events destination. Currently, Penang is the

top ranked second-tier destination in Malaysia in the ICCA (International Congress

and Convention Association).

In 2016, Penang recorded 1251 events with an estimated economic impact of USD

200 million. From January to September 2017, we hosted 1731 events with an

estimated economic impact of USD 230 million. This translates to a 27.7% increase

in the number of events and 7% increase for the estimated economic impact.

“India is one of the top five markets for Business Events in Penang, and over the

past year, we have received encouraging interest from event planners and

conference organisers,” says Ashwin Gunasekeran, the Chief Executive Officer of

PCEB.

“This mission is joined by some of Penang’s finest offerings in the hospitality, travel

and events sectors, and will showcase the best of what Penang can offer to the

Indian market,” he added.

Ashwin Gunasekeran, the Chief Executive Officer of PCEB boasted that the youth from India loves to explore Penang especially for street food & heritage architecture.