Penang Convention & Exhibition Bureau Brings 17 Exhibitors from Penang on a 4-City Sales Mission to Woo the Indian Travel and Business Events Segment
Mr.Ashwin Gunasekeran CEO at the press briefing in Mumbai
India — The Penang Convention & Exhibition Bureau (PCEB) is proud to
introduce the first ever Penang Sales Mission to India with the objective of promoting
Penang as the preferred and ideal destination for corporate and association meetings,
incentives and leisure travel. The mission kicks off in Kolkata on 17 Jan, moving on to
New Delhi on 19 Jan, Mumbai on 22 Jan and Bengaluru on 24 Jan.
Led by Ashwin Gunasekeran, Chief Executive Officer of PCEB, the mission is
supported by a Penang delegation of 17 partners, including the state bureau for leisure
travel – Penang Global Tourism, hotels, destination management companies, event
experts and PCEB’s official airline partner, Malaysia Airlines.
Penang is world-class travel destination, one that is famed for its unique offerings of
an modern international island city, a UNESCO World Heritage Site, lush rainforests,
beautiful hill station, shopping galore and fabulous food. Additionally, this Northern
Malaysian state is also a rising Business Events destination. Currently, Penang is the
top ranked second-tier destination in Malaysia in the ICCA (International Congress and
In 2016, Penang recorded 1251 events with an estimated economic impact of USD
200 million. From January to September 2017, we hosted 1731 events with an
estimated economic impact of USD 230 million. This translates to a 27.7% increase in
the number of events and 7% increase for the estimated economic impact.
“India is one of the top five markets for Business Events in Penang, and over the past
year, we have received encouraging interest from event planners and conference
organisers,” says Ashwin Gunasekeran, the Chief Executive Officer of PCEB.
“This mission is joined by some of Penang’s finest offerings in the hospitality, travel
and events sectors, and will showcase the best of what Penang can offer to the Indian
market,” he added.
In each city, there will be a B2B engagement session with participating buyers from
India, media meets with the local Indian and Business Events / MICE media and local
There will be attractive lucky draw prizes to be won, including hotel stays, meeting
packages and the grand prize – a 3D2N full expense paid trip to Penang, PCEB is also
organising a Experiences Unfiltered Social Media Award for the Indian participants.