Monday, May 9, 2016

fbb wants India to ‘live active’ with its new Athleisure collection

fbb, the fashion destination of Future Group, recently launched its ‘Athleisure’ collection for an active and trendy lifestyle. Athleisure is a global trend that comprises of clothes that mix fashion, and the functionality of active wear. The collection has been launched under the US brand – Champion.

The Athleisure collection by fbb has around 130 options in 38 styles for men, women and kids starting from Rs. 599/- onwards. The collection includes a wide variety of shorts, tracks, crew neck, polo, tank tops, leggings and Tees. The new range of athletic and leisure wear has utilized state of art fabric technologies to maximize comfort in all activities and in all climatic conditions. The range also comes with a moisture wicking technology that helps one dry faster as the body heat rises. This technology helps increase the rate of evaporation as the temperature rises and reduces the rate of evaporation when the person is cooler. The new range also comes with high stretchability for superior performance in all conditions.

The trend of Athleisure is bringing a cultural shift towards casual dressing, gym-to-street clothes which are becoming an official clothing category. With its ‘Live Active’ campaign, fbb aims to target the younger generation of Indians who are always on the move.

Speaking on the launch, Mr. Sadashiv Nayak, Chief Executive Officer at Future Retail Ltd. said,“We are very excited to launch Athleisure. It is a global fashion trend that has amazed the fashion industry and we are extremely proud to be one of the first ones to bring it to Indian consumers. Athleisure promises a work ‘out’ wear, taking people from zumba class to the office the coffee shop and then out for an evening party!”

About fbb
fbb, the fashion hub of India has been the face of affordable fashion destinations in India since 2008. With a mission to make India Thoda aur stylish, its philosophy reinstates the fact that it doesn’t cost much to be stylish.

From business meetings to casual resort wear, from versatile ethnics to comfortable home wear, fbb creates exclusive merchandise for its audience under its own private labels. With a wide variety to choose from, fbb has something in store for everyone.

fbb targets a youthful audience in India that wishes to stay synonymous with current trends. The brand has spread across all the metro cities, mini metros and also penetrates well in tier II cities.

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