75 users will go on the Hungama Super Bus & experience the music-fest live in Goa
Mumbai, 23rd December, 2015: Electronic music lovers across the country are in for huge treat this festive season. Hungama, India’s leading on-demand digital entertainment empiricism, is all set to live stream Vh1 Supersonic on their music app - Hungama Music. Hungama Music caters to over 62 million users every month of its platform. This will be the first time that the 4 day music festival, featuring some of the best artists in the world, will be available to watch on a digital platform live from Candolim, Goa.
This December, Hungama Music App is celebrating the longest Electronic Dance Party live from VH1 Supersonic, Goa. From 27th to 30th Dec, Hungama Music App will live-steam 36 hours of Live Electronic music showcasing prominent artists like the king of house music and former superstar of Swedish House Mafia- Axwell, English electronic music duo Disclosure, American EDM artist Deoro, Canadian electro music duo Zeds Dead and the Russian-German mammoth DJ Zedd, Franky Rizardo, Don Diablo and Jon Van Pol among others.
As a token of its appreciation to its listeners, Hungama Music has also announced the #HungamaGoesSuperSonic contest for its online audience. As a part of the contest, Hungama will take over 75 fans from Mumbai, Pune and Bangalore to experience Vh1 Supersonic Live in Goa. To add to the experience, the journey will be on the Hungama Super Bus, a party bus going to the music festival, which will play EDM tracks requested by fans during its journey to Goa.
Mr. Siddhartha Roy, CEO of Hungama.com said, “Consumers associate Hungama with the best in Music and great consumer experiences driven through our large music collection and exclusive tracks. With the Vh1 Supersonic association we are extending the largest EDM festival beyond the fans just visiting Goa, by live-streaming the event for the very first time and bringing some of the best EDM artists to the users of our app. I am sure fans will enjoy viewing Vh1 Supersonic live on Hungama Music.”
Jaideep Singh – Sr. Vice President & Business Head- LIVE Viacom18 adds, “LIVE Viacom18 believe that, the future of entertainment is ‘engaged entertainment’, we engaged with our fans in a big way on digital platforms for this year’s edition of Supersonic. From getting fans to tweet the artists line-up to inviting them to send in 30 sec videos to stand a chance to host Vh1 Supersonic LIVESTREAM on Hungama Music, to short form content series which have potential to open up fiction or reality programming around music festivals and change the way we consume and experience Live Event IP's. We are excited to partner HUNGAMA for the #HungamaGoesSupersonic fan initiative, which gives fans a chance to be part of the festival.”
So, music lovers log into the Hungama Music App between 27th and 30th December, 2015 to enjoy Vh1 Supersonic live.
Hungama, India’s leading digital entertainment company that launched India’s first and largest on-demand digital entertainment storefront, www.hungama.com which has over 4 million pieces of content across genres and languages, in the form of music tracks, movies, videos and mobile content such as ringtones and wallpapers. Hungama Movies has over 7500 Bollywood, Hollywood and Regional Indian Movies available in both HD and SD. With over 62 million users, the website is accessible across all connected devices including, PC, mobile, tablets, DTH and Smart TVs. Hungama.com is a part of Hungama Digital Media Entertainment Pvt. Ltd. which is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world.
About Integrated Network Solutions
Integrated Network Solutions (INS) is a wholly owned subsidiary of Viacom18 Media Pvt. Ltd. The one-stop brand solution offers unique & impactful experiences through a revolutionary combination of multi-dimensional marketing & engagement platforms. Launched in 2013, INS provides exposure that is Insightful, Inspiring and Instant in connecting with audiences across age groups through its three multi-dimensional marketing platforms - LIVE Viacom18, BE Viacom18 and SPOTLIGHT.
LIVE Viacom18 engages with millions of consumers through impactful large format live properties such as Vh1 SUPERSONIC MTV VMAI, Nickelodeon KCA, Emerge, MTV Xtreme, and Comedy Central Chuckle Festival amongst others.
BE Viacom18 leverages the power of One Viacom18. It customizes in-programme and in-film opportunities for brands across Viacom18 channels and Motion Pictures.
SPOTLIGHT offers innovative avenues for brands to connect to audiences with the multi-faceted celebrities associated with Viacom18. It opens up enormous possibilities by creating customized content to tell a story that tugs at the heartstrings and engages every demographic.