The startup’s ‘Har Bike Pe Bike Free’ saw a tremendous response of over 10000 registrations
Key Highlights:
- CredR’s ‘Har Bike Pe Bike Free’ offer received over 10000 pre-registrations
- CredR’s website received over 50000 views/hits during the exclusive preview offer which lasted only for 12 hours on 6th November
- The hash tag #EkSeBhaleDo trended nationally through the day on Twitter and Facebook
- 500 bikes were transacted on their platform within 2 days
Mumbai, 10th November 2015: India’s most trusted, verified used vehicles marketplace, CredR received a phenomenal response for its ‘Har Bike Pe Bike Free’ campaign during ‘The Big Bike Festival’. It generated sales of over 500 bikes, and saw 10000+ pre-registrations across Mumbai, Pune, Hyderabad, Bengaluru and Delhi in just four days.
The Big Bike festival was introduced by CredR to mark the sale of their 10,000 bike sales milestone achieved since its inception in February. The campaign was valid on the entire range of used bikes inspected by auto experts and listed on CredR.com. Customers were presented with an opportunity to have an exclusive preview and reserve the bikes of their choice by pre-registering before 6th November. The preview received an overwhelming response from its customers with more than 4000 people still in the waitlist.
CredR also engaged its followers on social Media platforms like Facebook and Twitter through a hashtag #EkSeBhaleDo that was trending nationally, followed by other marketing initiatives through radio and roadshows across 5 cities.
On the success of the festival, Mr. Sumit Chhazed, Co-Founder, CredR expressed,”We have seen a tremendous response from buyers across cities. With this offer, we were able to create a paradigm shift in this market where barely anyone transacts online. Our success arises from the fact that we were able to reach and sell to even those buyers who never come online. This has boosted our confidence immensely. The offer spiralled like wildfire with 90% of our traffic coming organically. We had loads of buyers who brought back more buyers after experiencing our services. We witnessed great traction and traffic from our audience in Bengaluru and Hyderabad but Mumbai lead the race with the maximum reservations and transactions.”
He continues, “For all those users who could not avail the offer in this three day window, we are extending The Big Bike Festival with yet another unique offering, Ab Har Bike Pe Petrol Free. This offer will give more patrons a chance to avail of our services in this festive season.”
Mr. Taikhoom Jodiawala, a buyer from Mumbai, shared his views on his overall experience, “It was truly a Diwali bonus for me. We wait for festive season to make such purchases but CredR presented the offer which was just irresistible. I have gifted the second bike to my dad and made his Diwali even more special with CredR. I reserved and transacted both my bikes within 24 hours as the service was very prompt and agile.”
CredR always strives to provide its customers with the best bikes at utmost convenience. It had geared up for this festive season with a wide range of inventory - with more than 4000 quality bikes for its customers to choose from.
CredR provides a one-click solution for the sale and purchase of pre-owned bikes, using its proprietary rating algorithm to provide high quality vehicles at best prices. CredR seeks to improve the overall used vehicle transaction process, to benefit the entire ecosystem. Its rich analytics and vehicle rating features help buyers and sellers realize the best prices, minimise friction, and expedite transactions.
About CredR
CredR is an online marketplace for buying and selling of pre-owned automobiles with easy clicks. It was established in 2015 by Nikhil Jain, Nittin Mittal and Sumit Chhazed, graduates from IIT Bombay. It has been launched with a vision of providing the ‘Ultimate User Experience’. It connects buyers and sellers to ensure genuine, transparent and convenient transactions. CredR's offerings are designed keeping in mind the existing needs as well as the growing needs of the customers. The innovative strategy is that the service is rapid, convenient and importantly reliable.
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