· Receives recognition as ‘Best Practice in Partner Marketing’
· Plans to host WIN ’15 – a mega event for blogging world
Mumbai, 16th September 2015: BlogAdda.com the largest community of bloggers in India was accorded with a special award ‘Best Practice in Partner Marketing’ at Asian Customer Engagement Forum (ACEF) Awards Ceremony held recently. The award made BlogAdda to be ranked among some of the India’s reputed brands including, Vodafone, Samsung, Godrej Consumer Products Ltd, Dabur India, Yes Bank, Raymond, HDFC Life and Dell India.
The ACEF Award for Excellence in Marketing, Branding & CSR is organized by Customer Engagement Forum (CEF), one of Asia’s largest communities of customer engagement and advocacy professionals. The award seeks to acknowledge and encourage marketers and CSR practitioners to uncover new ways to create and sustain long-term stakeholder engagement. Blogadda won this award for its #WhatTheBlack campaign created exclusively for Colgate India.
“We are excited to receive the honours. This recognition not only indicates our expertise but also puts even more responsibility on us. This campaign brought together a combination of online influencers and bloggers from BlogAdda that created massive curiosity online. Bloggers are increasingly influencing a consumer’s decision, due to the high credibility attached to their blog posts. Bloggers being people among us generates a high relatability quotient which is what wins them an audience in the first place,” opined Mr. Nirav Sanghavi, Founder and CEO of BlogAdda.Com
“We are one of the pioneers in blogger outreach space and have been rolling out innovative campaigns. With the latest example of Colgate India, brands can take leaf of their book and aim at integrating bloggers based activities as part of their digital marketing strategy,” Nirav informed.
Commenting on other initiatives of BlogAdda Nirav said, “In order to provide a physical platform to bring together all the knowledge and learning about blogging we are hosting a mega event called WIN ’15. Along with the informative and interactive sessions, the event will have an evening of recognizing and honouring the best of the blogs that won the hearts of thousands of readers and the esteemed Jury of BlogAdda Blog Awards.
About WIN ‘15
Write. Inspire. Network (WIN ‘15) is India’s largest blogging conference and awards ceremony. This daylong event is scheduled on in Mumbai. The event will be full of several interactive sessions and workshops with the most creative minds this country has to offer. For bloggers, brands and digital media enthusiasts WIN ‘15 is going to be a place to experience everything related to blogging through workshops and sessions by giants in the field of creativity.Some of the eminent juries for ‘BlogAdda awards’ include, Greenstone Lobo, Anaggh Desai, Sonia Mackwani, Manu Prasad and Kiran Manral.
Started in 2007, BlogAdda.com has grown to become the largest community of bloggers in India. It is a platform for bloggers to connect with each other, showcase their blogs and participate in interesting activities. The Adda has given writers various avenues to introduce their blogs to a large audience and interact with their readers.
Encyclopaedia Brittanica chose to collaborate with BlogAdda for exclusive content from Indian bloggers and around 20 Indian bloggers got their blogs featured on Encyclopaedia Brittanica’s official blog, a great distinction indeed.
For two consecutive years, 2009 and 2010, BlogAdda was Official Partner of the BlogWorld and New Media Expo held in Las Vegas, making us the only official representation for Indian bloggers. BlogAdda.com ranks as one of the top 20 brands in India, and we understand the responsibility that this position brings. We strive to leverage this position for the benefit of bloggers and make a difference to society.
Under its unique 'Blogger Social Responsibility' initiative, BlogAdda and bloggers come together to collaborate to do their bit for the society. This initiative was flagged off by the unique activity #BlogToFeedAChild, and people all over the country blogged to eliminate classroom hunger in India.