Wrangler Flags off the True Wanderers 4.0

After a nationwide search for an adventurous pack of bikers, Wrangler has found its top ten True Wanderers and they are ready to take on the open roads and explore their freedom. Each of the True Wanderers selected from thousands of entries received, was flagged off from a Wrangler store in their city and have gone on a week-long journey on 5^th May 2015. From Mumbai, two of the ten short listed finalists are Wrangler True Wanderers, Ankit Mishra and Niraj Yadav.

Both were flagged off from the Wrangler store in Phoenix Mills. By profession, Ankit Mishra is a banker and Niraj Yadav is a software engineer. Their zeal for freedom and adventure and passion for riding certainly caught the jury’s eye. Selected by a panel of biking experts on the basis of five criteria, the Mumbai boys have been offered a ride of a lifetime by Wrangler. They will be styled in Wrangler Sun Shield range of denims and tees and Silver Shield Denims.

Each rider will create his blog onwww.truewanderers.in and update it daily during his ride with photos, videos and blogs about the day’s events and upload his road trip experiences. The rider will be riding in his respective zone and will decide his own route plan.

A panel of biking experts would declare the winner based on the quality of content generated and the experiences shared by each rider on his blog as well as number of votes a contestant gets on his blog. The winner will be gifted a Triumph Bonneville and featured in a Wrangler advertorial. Last but not the least, he/ she will be awarded the title of a Wrangler True Wanderer 4.0.To know more about the event, log on to www.truewanderers.in or Wrangler facebook page www.facebook.com/wranglerdenims.

About Wrangler

The heritage of Wrangler goes back literally a hundred years to 1904 when its original manufacturers - the Blue Bell Company was founded. Since then, Wrangler continues to inspire freedom, independence and self-reliance in its wearers. Wrangler was the first modern day five pocket jeans to be test-fitted and endorsed by real-life cowboy rodeos. The brand in India has come a long way, from a cowboy image it has today truly evolved to an “Urban Cowboy” image which is contemporary, fashionable yet rugged.  

A part of VF Corporation -the world's largest apparel company, Wrangler has found a loyal consumer base in the Indian youth that swear by this unique fashion brand. This high-fashion denim brand is available at exclusive stand-alone stores, leading apparel stores and major department stores.