This collaboration is a milestone for both FMCG brands and quick commerce platforms, enabling them to co-create on-demand food experiences for modern consumers.
National, 10th November 2025: Hellmann’s is bringing its #TastebudsApproved’ sandwiches directly to consumers through partnership with Zepto, one of India’sfastest-growing quick commerce platform. Available on Zepto Cafe for a limited time only, the collaboration serves up the perfect mix of creamy indulgence and instant convenience, letting users savour creamy sandwiches in just minutes.
Known for its creamy and delicious mayonnaise range, Hellmann’s recently launched the ‘Tastebuds Approved’ campaign, spotlighting the brand’screamy & delicious mayo through creative takes on Mumbai’s most-loved sandwiches. The partnership with Zepto first sparked online when creator Anshula Kapoor shared a reel, prompting Zepto Café to join the conversation with a playful comment, “Buy the sandwich on Zepto Café ●•´`·^v.”
Speaking about the collaboration, Priyanka Ganguly, Head – Foods & Unilever Food Solutions India, Hindustan Unilever Limited, said, “Through the #TastebudsApproved campaign, we aimed to elevate everyday sandwich with Hellmann’s signature creaminess. We recreated a range of sandwiches that bring together the best of culinary inspiration and local favourites using Hellmann’s Mayonnaise, making them accessible to today’s fast-moving consumers. Partnering with Zepto aligns perfectly with this vision, combining Hellmann’s expertise in flavour innovation with Zepto’s strength in quick commerce to deliver delicious indulgent, chef-crafted sandwiches in minutes”
Chandan Mendiratta, Chief Brand Officer, Zepto, said, “We’re excited to partner with Hellmann’s for the #TastebudsApproved campaign, bringing flavour-packed, creamy sandwiches directly to our users through Zepto Cafe. We thank our sellers for enabling this. This collaboration perfectly aligns with Zepto’s promise of instant convenience delivering indulgent experiences in just minutes. By combining Hellmann’s iconic taste with our quick commerce expertise, we’re making it easier than ever to enjoy freshly crafted sandwiches.”
Hellmann’s Tastebuds Approved Sandwiches are now available on Zepto Café for a limited time, and first-time users of Zepto Café get first special offers from the Zepto Sellers. This collaboration brings together two consumer-loved brands united by a shared passion for innovation, taste, and convenience, delivering on one simple promise: sandwiches your tastebuds approve, delivered by Zepto.
About Hindustan Unilever
Hindustan Unilever Limited (HUL) is India’s largest Fast-Moving Consumer Goods company, with a legacy of over 90 years in the country. We have over 19,000 employees and a turnover of ₹59,579 (FY 2023-24). Our wide and resilient portfolio of 50+ brands span 16 FMCG categories, which are a part of the everyday life of millions of consumers across India. In a rapidly evolving world, where digitisation and sustainability have taken centre stage, we are steadfastly progressing on our purpose-led and future-fit journey.
For more information about our brands and initiatives that help us live our purpose of making sustainable living commonplace, visit our website: https://www.hul.co.in/
About Zepto: Founded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto is on a mission to save you time — making every second count towards life's real joys. Our platform has revolutionised rapid commerce in India with cutting-edge technology and strategically optimised delivery hubs. Zepto offers an extensive range of 45,000+ products, from groceries to electronics, beauty essentials, apparels, toys and more, delivering across 60+ cities in 10 minutes*. Zepto Café extends our commitment to convenience, featuring a curated menu of over 200 fresh items.
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