Indian LGBTQIA+ community, Working Women Face Protection Gaps Despite Stronger Financial Intent – Axis Max Life India Protection Quotient 7.0

Key Findings:

 

The Indian LGBTQIA+ community’s Protection Quotient at 35 - over 20 points below the digital urban average

Life insurance ownership for the cohort at 66% vs. 82% of digitally-savvy urban Indians

Working women’s protection quotient remains at 48; while working men’s protection quotient rises to 50, revealing a widening gender gap

Financial anxieties around inflation, medical emergencies, and loss of breadwinner are more acute among working women

Shift in financial planning behaviours points to an urgent need for inclusive interventions

 

New Delhi, June 12, 2025: Axis Max Life Insurance Limited (“Axis Max Life” / “Company”), in partnership with Kantar, the world’s leading marketing data and analytics company announced findings from the seventh edition of its flagship India Protection Quotient (IPQ) study. Conducted across 6,360 households in 25 urban Indian cities, IPQ 7.0 highlights critical gaps in financial preparedness among underserved communities - particularly the LGBTQIA+ segment and working women.

 

LGBTQIA+ Community: Financial Protection Lags Despite Intent

 

With a Protection Quotient score of 35 (on a scale of 0–100), the LGBTQIA+ community trails the digitally savvy urban average of 56, highlighting significant financial vulnerability. The community also reports a Knowledge Index score of 61, compared to 74 for Digitally Savvy Urban Indians (DSUI) - indicating lower awareness of life insurance. The life insurance ownership stands at 66% versus 82% (DSUI), and term ownership at 27 versus 48 among DSUI respondents. Financial security of the community has also declined, dropping from 42 in IPQ 6.0 to 39 in IPQ 7.0. Rising concerns around the untimely death of a breadwinner, medical costs, and managing household budgets have emerged as key stressors.

 

While the community has historically shown strong saving behaviour, IPQ 7.0 highlights a decline in proactive financial planning underscoring the need for focused financial education and identity-sensitive offerings.

 

Gender Divide Sharpens: Women’s Financial Confidence Stalls

 

IPQ 7.0 reveals a growing protection gap between working men and women. While working men’s Protection Quotient rose to 50 (from 47 in IPQ 6.0), working women’s remained unchanged at 48 - breaking last year’s parity. Working women report lower financial security across key life goals such as retirement, children’s education, and marriage. They also express greater concern about inflation, medical expenses, and the loss of a breadwinner - reinforcing the need for gender-responsive planning and support tools.

 

Prashant Tripathy, CEO and Managing Director, Axis Max Life said:

“The IPQ 7.0 findings bring to light a clear disparity in financial protection among underserved segments. With the LGBTQIA+ community scoring just 35 on the Protection Quotient and working women showing stagnation at 48, it is evident that intent alone is not translating into preparedness. To bridge this gap, the industry must focus on trust-building, targeted awareness, and accessibility. At Axis Max Life, we believe creating inclusive financial ecosystems that are grounded in empathy and real-world relevance becomes critical to unlocking protection for all.”

The data from IPQ 7.0 underscores the need for financial literacy and protection strategies that are inclusive and sensitive to identity, gender, and income diversity. From designing more flexible products to enhancing digital and advisory access, the industry must evolve to serve every Indian with empathy and precision. For Axis Max Life, these insights are both a call to action and a reaffirmation of its commitment to building a more financially secure and inclusive India.

 

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About India Protection Quotient

Instituted in 2019, India Protection Quotient is an annual Survey by Axis Max Life Insurance in association with Kantar aimed to understand the pulse of the Indian consumers in the financial protection space. Launched with the underlying objective to increase penetration of Term insurance as the most fundamental and economical form of life insurance, the survey aims to reveal the state of Urban Indians with regards to current financial security levels, changing savings & investment patterns, key anxieties & triggers of financial protection in a contemporary world. India Protection Quotient is a proprietary tool developed by Axis Max Life in partnership with Kantar to gauges the degree to which Indians feel protected from future uncertainties on a scale of 0 to 100. It is based on the attitudes, mental preparedness around future uncertainties, awareness, and ownership of life insurance product categories (Term, endowment and ULIP).

 

Read more at - https://www.axismaxlife.com/maxlife-ipq

 

Disclaimer: 

 

The study is conducted in top 25 Urban metro, Tier 1 and Tier 2 cities; hence, its findings are representative of metro, Tier 1 and Tier 2 cities of Urban India only. 

  

Metro – Delhi, Kolkata, Chennai, Bangalore, Hyderabad, Mumbai 

Tier 1 – Ludhiana, Jaipur, Lucknow, Patna, Bhubaneshwar, Vizag, Ahmedabad, Bhopal, Pune 

Tier 2 – Dehradun, Moradabad, Guwahati, Bokaro, Kolhapur, Jamnagar, Raipur, Ujjain, Hubli-Dharwad, Tiruchirappalli 

IPQ 7.0 vs IPQ 6.0 data comparison is amongst 25 markets only [6 metros, 9 Tier 1 and 10 Tier]

The minimum sample to conclude any findings of the study is 270 with an error margin of +-5.964

 

The information collected through this survey and the results published are intended for general guidance and informational purposes only. Axis Max Life disclaims any liability for any loss, damage, or decisions arising from the use of this survey or the results provided.

 

About Axis Max Life Insurance Limited (http://www.axismaxlife.com)

 

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Limited, is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per annual audited financials for FY2024-25, Axis Max Life has achieved a gross written premium of INR 33,223 Cr.

Oswal Pumps Limited’s Initial Public Offering to open on Friday, June 13, 2025, price band set at ₹584/- to ₹614/- per Equity Share

Mumbai, June 10, 2025: Oswal Pumps Limited, the fastest growing vertically integrated solar pump manufacturers in India in terms of revenue growth during the last three fiscals, with our revenues growing at a CAGR of 45.07% between Fiscal 2022 and Fiscal 2024, has fixed the price band of ₹584/- to ₹614/- per Equity Share of face value ₹1/- each for its maiden initial public offer. 

The Initial Public Offering (“IPO” or “Offer”) of the Company will open on Friday, June 13, 2025, for subscription and close on Tuesday, June 17, 2025. Investors can bid for a minimum of 24 Equity Shares and in multiples of 24 Equity Shares thereafter.

The IPO is a mix of fresh issue of up to Rs 890 crore and an offer for sale up to 81,00,000 equity shares by Vivek Gupta. 

The proceeds from its fresh issuance, to extent of Rs Rs 89.86 crore for funding certain capital expenditure of the Company; Rs 272.76 crore for investment in its wholly-owned Subsidiary, Oswal Solar, in the form of equity, for funding the setting up of new manufacturing units at Karnal, Haryana; Rs 280 crore for pre-payment/ re-payment, in part or full, of certain outstanding borrowings availed by the Company; Rs 31.00 crore for investment in its wholly-owned Subsidiary, Oswal Solar, in the form of equity, for repayment/prepayment, in part or full, of certain outstanding borrowings availed by Oswal Solar; and general corporate purposes.

Oswal Pumps commenced its operations in 2003 with the manufacturing of low-speed monoblock pumps. Over the years, it expanded its operations to manufacture grid-connected high-speed monoblock pumps, grid-connected submersible pumps and electric motors.

The company manufactures solar-powered and grid-connected submersible and monoblock pumps, electric motors comprising induction and submersible motors as well as solar modules, which it sells under the ‘Oswal’ brand. It has over 22 years of experience in pumps and caters to the diverse requirements of end-users in the agricultural sector for irrigating fields; the residential sector for maintaining gardens and fountains, extracting water, supplying water to overhead tanks and cleaning households and small establishments; commercial premises; and industries. 

Oswal Pumps started supplying pumps to players participating and providing Turnkey Solar Pumping Systems under the PM Kusum Scheme, including Tata Power Solar Systems Limited. 

As of December 31, 2024, it had executed orders for 38,132 Turnkey Solar pumping Systems directly under the PM Kusum Scheme for several states such as Haryana, Rajasthan, Uttar Pradesh and Maharashtra. It also supplied pumps to certain vendors empanelled under the Mukhyamantri Saur Krushi Pump Yojana launched by the Government of Maharashtra in 2019. 

The company operate a manufacturing facility located at Karnal, Haryana, which is one of India’s largest single-site facilities for manufacturing pumps, covering a total land area of 41,076 square meters as of December 31, 2024. (Source: 1Lattice Report). It also operates a manufacturing facility through its wholly-owned Subsidiary Oswal Solar Structure Private Limited for manufacturing solar modules for its Turnkey Solar Pumping Systems. Its annual installed capacity was 570 megawatts (“MW”) for solar modules. The company has an extensive network of 925 distributors as of December 31, 2024. 

Oswal Pumps' revenue from operations increased by 97.01% from ₹385.04 crore in Fiscal 2023 to ₹758.57 crore in Fiscal 2024, primarily due to an increase in the revenue from total sale of products. Profit for the year was ₹ 34.19 crore in Fiscal 2023 compared to ₹ 97.66 crore in Fiscal 2024.

For the nine months ended December 31, 2024, revenue from operations stood at Rs 1,065.67 crore and Profit after tax stood at Rs 216.71 crore.

IIFL Capital Services Limited, Axis Capital Limited, CLSA India Private Limited, JM Financial Limited, and Nuvama Wealth Management Limited are the book-running lead managers, and MUFG Intime India Private Limited is the registrar of the issue.

The Offer is being made through the book-building process, wherein not more than 50% of the net offer shall be available for allocation on a proportionate basis to qualified institutional buyers, not less than 15% of the offer shall be available for allocation to non-institutional bidders, and not less than 35% of the offer shall be available for allocation to retail individual bidders.

Notes for Reference: 

Issue Size of the IPO based on the upper and lower end of the price band

Fresh Issue    

OFS (81,00,000 equity shares)

Total 

Lower Band (@Rs 584)

Rs 890 crore

Rs 473.04 crore

Rs 1,363.04 crore

Upper Band (@Rs 614)

Rs 890 crore

Rs 497.34 crore

Rs 1,387.34 crore

Flipkart’s flagship Glam Up Fest 2025 witnessed unmatched scale with 6,000+ creators, 100+ brands, and 1 billion+ impressions

● Flipkart launched the Beauty Glam Up Report in partnership with NielsenIQ, showcasing the dynamic shift in the beauty and personal care category in India

● Guest appearances included prominent celebrities Tamannaah Bhatia, Tara Sutaria, Wamiqa Gabbi, and influencers such as Ankush Bahuguna, amongst others

● The festival spotlighted emerging trends like K-beauty, fragrance layering, and ingredient-first skincare

● Iconic brands, including HUL, PnG, Minimalist, Honasa, McCaffiene, Himalaya, Bella Vita, and more, showcased new launches and hero products

● Flipkart showcased immersive technology, including AI skin diagnostics, Virtual Try-On, and Live Commerce, to elevate discovery and shopping

Mumbai - June 9, 2025: Flipkart, India’s homegrown e-commerce marketplace, hosted the third edition of its flagship Glam Up Fest 2025 on June 6 and 7 at NESCO, Goregaon, Mumbai. As one of India’s largest beauty experiences, this two-day celebration brought together 6,000+ influencers and creators, 100+ top beauty and grooming brands, and some of the country’s most loved celebrities, reinforcing Flipkart’s role in enabling and driving the e-commerce beauty space.

The flagship Glam Up Fest 2025 stood out for its focus on Korean beauty (K-beauty) trends, exclusive brand launches, and celebrity-led beauty moments. Glam Up Fest 2025 featured celebrities such as Tamannaah Bhatia, Tara Sutaria, Wamiqa Gabbi, and India’s leading beauty influencer such as Ankush Bahuguna, who joined the immersive beauty celebration through curated sessions, product launches, and on-ground interactions with fans and creators.

During the Fest, Flipkart also announced the inaugural Glam Up Annual Beauty Trends Report at the flagship Glam Up Fest 2025, offering exclusive insights into the fast-evolving beauty preferences of Indian consumers.

Iconic global and homegrown brands, including HUL, PnG, Minimalist, Honasa, Himalaya, McCaffiene, and Bella Vita, showcased their most-loved collections and new launches through curated booths, product trials, and exclusive previews. From AI-powered skin diagnostics to virtual try-on and live video commerce, Flipkart brought innovation and interactivity to the centre stage, redefining how beauty is discovered and shopped in India. 

Manjari Singhal, Head of Business, FMCG and General Merchandise, Flipkart, said, “India’s beauty landscape is in the midst of a vibrant transformation, and GenZ is leading the charge. Our flagship Glam Up Fest 2025 is a celebration of this shift, bringing together beauty-forward consumers, trendsetting creators, and top brands in an immersive digital-first experience. As part of the fest, the Glam Up Sale from June 6 to June 10 will offer curated collections, exclusive product drops, and limited-time deals across makeup, skincare, fragrances, and more. With this, Flipkart continues to strengthen its commitment to building an inclusive, high-engagement beauty ecosystem for the modern Indian shopper.”

About the Flipkart Group

The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Cleartrip, and super. money. 

Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India's digital commerce revolution. With a registered user base of more than 500 million, Flipkart's marketplace offers over 150 million products across 80+ categories. Today, there are over 1.4 million sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has created thousands of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs. Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy Returns, and UPI. These customer-centric innovations focus on enhancing digital payment offerings for all customers while making online shopping more accessible and affordable for millions of Indians. 

 For more information, please write to media@flipkart.com

CREDAI-MCHI backs India’s first career conclave for architects — WOArchitect Career Conclave 2025 to shape the future of the profession

Mumbai…June 6, 2025… For the first time in India, the architecture community is set to experience a groundbreaking initiative dedicated solely to shaping, guiding, and empowering careers in architecture. The WOArchitect Career Conclave (WCC) 2025, scheduled for Saturday, 14th June 2025 at NESCO, Mumbai, is poised to be a landmark event that redefines the professional landscape for architects, students, educators, and industry stakeholders alike. Adding gravitas to the occasion, the conclave will be inaugurated by Chief Guest Shri Narayan Rane, Member of Parliament and former Union Cabinet Minister.

In a significant endorsement of its vision and impact, CREDAI-MCHI, the apex body of the real estate industry in MMR, has lent its full support to WCC 2025. The collaboration reflects CREDAI-MCHI’s commitment to nurturing future-ready professionals and fostering stronger linkages between architecture and real estate development.

Keval Valambhia, COO, CREDAI-MCHI, remarked, “The WOArchitect Career Conclave is a much-needed intervention for the architectural ecosystem in India. At CREDAI-MCHI, we believe that empowering architects with career clarity, industry insights, and growth pathways is vital to building a resilient, innovative built environment. This is not just an event—it’s a turning point for how we align education, employment, and entrepreneurship in architecture.”

Conceptualized by visionary architects and WOArchitect co-founders Ar. Milind Surve and Ar. Snehal Jagdale Surve—Directors at Alternate Angle and Alternate Angle Academy—WCC 2025 emerges as a timely and transformative response to a critical gap in the architectural landscape. While design excellence is central to architectural education, structured platforms that spotlight career trajectories, interdisciplinary opportunities, and strategic professional growth have remained scarce. WCC 2025 aims to change that with a power-packed, one-day immersive experience combining expert-led career guidance, job opportunities, higher education pathways, and dynamic industry networking.

“The idea for this conclave stemmed from a simple yet profound insight — architects in India often don’t have access to structured career guidance,” said  Ar. Milind Surve, Co-Founder of WOArchitect. “We envisioned a platform that not only showcases possibilities but empowers architects to make confident, well-informed decisions about their future. Whether you're just starting out, navigating mid-career transitions, or exploring allied fields, WCC is where ideas, inspiration, and opportunities meet.”

Spanning an engaging full-day agenda from 10:00 AM to 7:00 PM, the conclave will feature keynote addresses, expert-led seminars, dynamic panel discussions, a full-fledged job fair with walk-in interviews, and a higher education showcase spotlighting leading institutions. Attendees will gain invaluable insights from renowned speakers, including Ar. Amol Shimpi MRICS, Co-Founder, SAS Investments, Ar. Hrishikesh Phadke, Partner, Newarch LLP, Ar. Rupali Gupte, Founder, Copperpod Architecture Paths and Ar. Amita Gore, Partner, PGAG Architects. Together, they will share diverse perspectives across critical domains such as 

technology, research, education, legal frameworks, entrepreneurship, and architectural management.

Emphasizing the distinctive vision behind the conclave, Ar. Snehal Jagdale Surve said, “This isn’t just an event — it’s a movement. For far too long, architects have had to navigate career crossroads in isolation, with limited visibility beyond traditional practice. WCC is our collective call to shift that narrative. We’re creating a holistic ecosystem that fosters lifelong learning, continuous upskilling, and the exploration of unconventional yet rewarding career paths. The response from the architectural community has been overwhelmingly positive — and deeply affirming.”

WOArchitect, the platform behind the conclave, already serves over 15,000 members through its online ecosystem that includes career tests, e-learning programs, job boards, and entrepreneurial resources. With WCC 2025, WOArchitect takes a major step forward in creating a real-world space for interaction, inspiration, and industry integration. WCC 2025 is open to architects, students, employers, institutions, and anyone invested in the future of architectural practice and education. 

To register and learn more, visit www.woarchitect.com/wcc2025

UniMax World unveils new logo, signalling a purpose-led growth phase with ₹500 Cr topline in the Navi Mumbai real estate sector

Mumbai, June 5, 2025 — UniMax World, a new-age real estate enterprise known for building thoughtful living spaces, today unveiled its refreshed brand identity and logo—a visual representation of its journey, values, and vision for the future. The announcement was made at a press conference held in Navi Mumbai, where the leadership shared UniMax’s impressive growth story, strategic roadmap, and commitment to sustainable, community-centric development. 

Founded in 2016, UniMax World has rapidly emerged as a key player in Navi Mumbai’s real estate landscape, delivering residential, commercial, and industrial projects across high-potential micro-markets like Taloja, Neral, and Dombivli. UniMax World has established a solid foundation with over 1.45 lakh sq. ft. of constructed space across projects like UniMax Pride, Happy Home, and UniMax Harmony. The company is now entering a high-growth phase with ambitious upcoming developments. Backed by a growing land bank expanding from 10.5 acres in FY24- 25 to 35 acres by FY26- 27, UniMax projects a topline of Rs.500 crore in FY26. These numbers reflect UniMax World’s strategic intent to scale thoughtfully while delivering lasting value through design, innovation, and community-driven spaces. The company’s focus on sustainability, digital integration, and customer-centricity continues to be the cornerstone of its growth strategy.

The new UniMax logo reflects the company’s evolution from a promising startup to a purpose-driven brand that balances progress with people, design with impact, and innovation with trust. The new logo draws from the company’s brand essence—“Thoughtfully Yours”—symbolising care, craftsmanship, and community. It blends clean design with purposeful form, representing the company’s commitment to enriching everyday life through spaces that are not only built well, but lived well.

“Our new identity is not just about design—it’s about direction. It captures our belief that real estate should do more than just function—it should foster joy, build trust, and enrich lives,” said Mr. Israil Shaikh, Founder & Managing Director of UniMax World. “As we continue to scale, our focus remains on thoughtful urban solutions, integrity-led execution, and staying deeply connected to the needs of our customers and communities.”

Israil further added that, “At UniMax, our vision is to be more than just a developer—we aim to be enablers of meaningful lifestyles. With our upcoming launches in Dombivli and Karjat, we’re not just creating housing, we’re building holistic ecosystems that integrate affordability, sustainability, and connectivity. Our growth is rooted in a deep understanding of evolving urban aspirations, and we’re committed to shaping spaces that reflect care, purpose, and long-term value.”

“Our growth has been built on clarity of purpose and strong financial governance,” said Mr. Salim Desai, Director, UniMax World. “We are entering an exciting phase of consolidation and expansion. Navi Mumbai continues to offer immense opportunity, and UniMax is well-positioned to lead with quality, compliance, and long-term value creation.”

At UniMax World, the philosophy of creating joyful spaces and happy communities lies at the heart of every decision. Guided by the core belief that real estate should not just be built but thoughtfully crafted, the company is deeply committed to enriching lives through purpose-driven design, sustainable technologies, and ethical practices. The tagline “Thoughtfully Yours” encapsulates this commitment—whether it’s for customers, employees, or stakeholders—ensuring every project is aligned with joy, care, and long-term value. From vibrant neighbourhoods to integrated living experiences, UniMax World continues to build more than homes—it builds happiness and a sense of belonging.

अमर, अकबर आणि अँथनी येणार भेटीला

मनोरंजन आणि मस्तीचे जबरदस्त पॅकेज ‘ऑल इज वेल’ २७ जूनला चित्रपटगृहात

 

‘तीन तिघाडा काम बिघाडा’ अशी एक म्हण आपल्याकडे प्रचलित आहे. आता मात्र ‘खूब जमेगा रंग, जब मिल बैठेंगे तीन यार संग’ असं म्हणत प्रियदर्शन जाधव, अभिनय बेर्डे आणि रोहित हळदीकर यांच्या दोस्तीची दुनियादारी पहायला मिळणार आहे. वाणीश्री फिल्म प्रॉडक्शन्स या चित्रपट निर्मिती संस्थेच्या आगामी ‘ऑल इज वेल’ या मराठी चित्रपटात अमर, अकबर आणि अँथनी नावाच्या तीन मित्रांच्या मैत्रीची धमाल गोष्ट पहायला मिळणार आहे.

मनोरंजन आणि मस्तीचे जबरदस्त पॅकेज असलेल्या ‘ऑल इज वेल’ चित्रपटाचे दिग्दर्शन योगेश जाधव तर लेखन प्रियदर्शन जाधव यांचे आहे. या चित्रपटाचे निर्माते अमोद मुचंडीकर, वाणी हालप्पनवर आहेत. सहनिर्माते मल्लेश सोमनाथ मरुचे, विनायक पट्टणशेट्टी आहेत. येत्या २७ जूनला ‘ऑल इज वेल’ चित्रपट प्रेक्षकांच्या भेटीला येणार आहे.

प्रियदर्शन जाधव, अभिनय बेर्डे, रोहित हळदीकर हे जबरदस्त त्रिकुट ‘ऑल इज वेल’ या चित्रपटाच्या निमित्ताने पहिल्यांदाच एकत्र आले असून तिघांसोबत या चित्रपटात सयाजी शिंदे, अभिजीत चव्हाण, नक्षत्रा मेढेकर, सायली फाटक, माधव वझे, अजय जाधव, अमायरा गोस्वामी, दिशा काटकर आदि कलाकारांच्या भूमिका आहेत. पोटापाण्याच्या शोधात मुंबईत आलेल्या अमर,अकबर आणि अँथनी या तिघांच्या आयुष्यात एका अनपेक्षित घटनेने कशी खळबळ उडते? याची धमाल गोष्ट ‘ऑल इज वेल’ या चित्रपटातून पहायला मिळणार आहे. आणि ही उलथापालथ निस्तरताना त्यांची मैत्री कशी खुलते, हे मजेशीर पद्धतीने सांगण्याचा प्रयत्न दिग्दर्शक योगेश जाधव यांनी या चित्रपटामधून केला आहे.

चित्रपटाचे कार्यकारी निर्माते संजय ठुबे आहेत. पटकथा, संवाद प्रियदर्शन जाधव यांनी लिहिले आहेत. संगीत चिनार-महेश, अर्जुन जन्या यांचे आहे. छायांकन मयुरेश जोशी तर संकलन अथश्री ठुबे यांचे आहे. नृत्यदिग्दर्शक राजेश बिडवे तर साहसदृश्ये अजय ठाकूर पठाणीया यांची आहेत. वेशभूषा कीर्ती जंगम तर रंगभूषा अतुल शिधये यांनी केली आहे. गीतकार मंदार चोळकर आहेत. गायक रोहित राऊत, गायिका अपेक्षा दांडेकर यांनी ‘ऑल इज वेल’ चित्रपटातील गाणी गायली आहेत.

प्रियदर्शन, अभिनय, रोहित हे जबरदस्त त्रिकुट २७ जूनला ‘ऑल इज वेल’ म्हणत चित्रपटगृहात धुडगूस घालायला सज्ज होत आहेत.

Flipkart to Host Glam Up Fest 2025, Reinforcing Its Position as India’s Go-To Destination for Beauty Commerce and Leadership in K-Beauty

 

One of India’s biggest beauty fests will spotlight iconic brand launches, K-beauty products, celebrity and influencer sessions, live tutorials, and immersive brand experiences

Set to take place on 6th and 7th June at NESCO, Mumbai, the fest will bring together top brands, Gen Z creators, with a spotlight on Korean beauty trends

Some of the key brands participating include HUL, PnG, Minimalist, Honasa, McCaffiene, Himalaya, Bella Vita, and many more

From 6th to 10th June, Flipkart’s in-app Glam Up Sale will offer shoppers nationwide exclusive access to limited-time deals, new launches, and curated beauty picks

 

National, May 30, 2025: Flipkart is set to host the third edition of India’s biggest beauty and lifestyle event, Glam Up Fest 2025, on June 6th and 7th at NESCO, Goregaon, Mumbai. The event will span for two days, bringing 100+ leading beauty, grooming, and K-beauty brands, alongside 6,000+ influencers and creators from across the country. Designed as a high-energy celebration of beauty, innovation, and content, Glam Up Fest 2025 reinforces Flipkart’s leadership in K-Beauty, featuring immersive brand experiences, tech-led product discovery, and exclusive consumer activations.

 

Attendees can look forward to a thoughtfully curated mix of brand launches, the best K-beauty products, celebrity and influencer-led sessions, alongside live tutorials and immersive brand zones designed for beauty enthusiasts and professionals. With a strong focus on innovation, the event will spotlight Flipkart’s technology-led solutions, including AI-powered skin diagnostics, Virtual Try-On, and Live Video Commerce, that are transforming how consumers discover, engage with, and purchase beauty products.

 

Manjari Singhal, Head of Business, FMCG and General Merchandise, Flipkart, said, “With the third edition of India`s biggest beauty event, Glam Up Fest 2025, we are shaping how beauty is discovered, experienced, and shopped in India. We are committed to creating a seamless, immersive experience where technology, trust, and aspiration come together. This event reflects our vision and ongoing commitment to making beauty more accessible, bringing the latest trends, including K-beauty, and engaging experiences closer to millions of customers in a more discoverable and delightful way.”

 

The expanded two-day event, Glam Up Fest 2025 enables deeper storytelling, stronger brand-consumer engagement, and a more personalized experience across every touchpoint. The event is expected to attract strong interest from consumers, creators, and media alike, further reinforcing Flipkart’s leadership in the beauty space. The event will be followed by an exclusive in-app Glam Up Sale from 06th June to 10th June, offering limited-time deals, product drops, and curated beauty collections for Flipkart shoppers nationwide.

 

About the Flipkart Group

The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Cleartrip and super.money.

Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India's digital commerce revolution. With a registered user base of more than 500 million, Flipkart's marketplace offers over 150 million products across 80+ categories. Today, there are over 1.4 million sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has created thousands of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs. Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy Returns, and UPI. These customer-centric innovations focus on enhancing digital payment offerings for all customers while making online shopping more accessible and affordable for millions of Indians.

FlipkartMinutes’latestcampaigndishesoutqualityfreshvegetables at just ₹9/-, with a dash of cinematic nostalgia-

ThecampaignhighlightsFlipkartMinutes’uniqueofferofdeliveringqualityfresh vegetables to customers’ doorsteps at just ₹9/-

- ThefilmusesnostalgichumourinspiredbytheBollywoodMovie3Idiotstoreinforceits core value propositions of affordability, convenience and speed

Bengaluru,28May2025:Flipkart,India’shomegrowne-commercemarketplace,todaylaunched a new television campaign for Flipkart Minutes across TV and digital platforms. The campaign spotlightsqualityfreshvegetablesstartingatjust₹9/-,broughttolifethroughaplayfulfilminspired by the beloved Bollywood movie, 3 Idiots. Tapping into everyday household concerns like rising grocerybillsandtimecrunches,thefilmcaptureshowFlipkartMinutesmakesiteasierthanever togetqualityfreshvegetablesdeliveredfast,startingatjust₹9/-,bringingunmatchablevalueand convenience.

ConceptualisedbyLeoBurnett,theaddraws inspiration from the timeless classic movie 3 Idiots, reimagining Raju Rastogi’s family in a quintessential Indian household, where Raju’smother angrilystirs vegetablesonthe stove, expressing concern over inflation and lamenting the rising costs of everyday vegetables. ‘Bhindi 100 rupaye kilo ho gayi!’ and ‘Aur pyaaz ka toh puchho hi mat!’ Just then,a gustofwind blows a FlipkartMinutes flyerontothedoor,announcingfarm-fresh

vegetables at just ₹9. Raju`s father looks towards the flyer, attempting to communicate the number 9 sign using his fingers. It eventually lands on her face mid-rant, cutting her off. As she readstheflyer,disbeliefgiveswaytoelation.ShequicklyplacesanorderontheFlipkartMinutes appandreceivesadoorstepdeliveryoffreshvegetablesinminutes.Thefilmconcludeswiththe homefilled withjoy(andfreshvegetables), asthecouple sharesa lightheartedmoment, sniffing mangoesandonions.Thevoiceoversignsoffwithacheerfulpromise:‘VeggiesatRs9/-delivered in 10 minutes!’

KabeerBiswas,VicePresident,FlipkartMinutes,commentedonthecampaign,“WithFlipkart Minutes, we are making daily essentials convenient. This campaign brings to life the most essential needs of our customers - Value, Quality and Convenience at affordable prices. Fresh vegetables at Rs 9/- delivered in minutes is a reflection of our promise to reimagine everyday convenience.Backedbyarobusttech-enabledsupplychainandclosecollaborationwithFarmer ProducerOrganisations,we’reabletocreateaseamlessfarm-to-consumerexperience.Through afamiliarstoryandrelatablemoments,weaimtoconnectwithourcustomersinawaythat’sboth meaningful and reassuring.”

Built on a simple premise, the campaign delivers a clear message that everyday essentials can bemadeavailableinminuteswithoutcompromisingonquality.Withqualityfreshvegetablesat

₹9/-anddeliveryinminutes,thecampaignstrikestherightchordofIndianconsumerswhodesire value, convenience, and speed to fulfill their need for daily essentials.

Youcanwatchthecampaignfilmhere:https://www.youtube.com/watch?v=09VFlMPZWmY

The ad film will roll out across key television channels and digital platforms starting on 28May, targeting urban and metro audiences. Besides English, the ad film will also be available in other languages, includingKannada, Hindi,Bengali, andGujarati,toensurebroadreachandresonance among customers across geographies.

Flipkart Minutes leverages Flipkart’s deep supply chain capabilities, tech-driven efficiency, and unmatchedconsumertrusttoofferaseamlessandreliablegroceryexperience.Positionedasthe go-to destination for daily needs, Flipkart Minutes is solving for speed, value, and quality for everyday essentials for millions of households.

The Sound of Speed: Sting Energy®, a PepsiCo Energy Drink, Hits the Track with Formula 1®

 

World-Renowned DJ and Producer, Armin van Buuren discovers The Sound of Sting, joined by 2025 F2 Monaco Grand Prix winner Kush Maini and 2009 F1 World Champion Jenson Button — who confirms what fans across the globe are already hearing.

 

Link: https://www.instagram.com/reel/DKJrKwHtnQZ/?igsh=MTc1MHpjOXRndzY2dQ==

 

National, May 27, 2025 – Sting Energy®, a PepsiCo electrifying energy drink, has officially entered the fast-paced world of Formula 1® as its Official Energy Drink Partner. This official partnership, sparked by authentic fan curiosity even before the official reveal, began as a viral sound-driven moment and has since grown into a dynamic collaboration — racing from the track to screens worldwide.

In a sport like Formula 1, where fans obsess over every detail, Sting Energy tapped into the most iconic and visceral element of the experience: sound. On May 23, 2025, world-renowned DJ and producer Armin van Buuren posted a video unveiling a surprising discovery – the sound of “Stinggg” echoing through the roar of an F1 engine. While isolating audio layers from a race recording, Armin noticed an uncanny resemblance between the engine’s pitch and the sonic builds in his music. The post piqued global curiosity, as fans, creators, and even F1 icons joined the conversation. And with that, Sting Energy surfaced. Not as a familiar face in Formula 1, but as a bold new force ready to make its mark.

Joining the wave of excitement were Formula 1 legend Jenson Button and 2025 F2 Monaco Grand Prix winner Kush Maini, who amplified the moment with energized reactions – captivated by the sonic connection between Sting Energy and the roar of Formula 1. Their involvement added credibility to what many had dismissed as coincidence, showing it was something much more deliberate.

Without any official announcement or clear branding, people started to wonder quietly: could Sting Energy have been part of Formula 1 all along? The frenzy reached its peak at the Monaco Grand Prix, where F1 fans and influencers from around the world were seen recording the races – reacting in real-time as Sting Energy’s now unmistakable sonic signature revealed itself within the raw, high-octane roar of the track.

Making the discovery, world renowned DJ and record producer, Armin van Buuren said, "As a longtime F1 fan, I was revisiting some engine sounds in the studio when one frequency stood out, it almost sounded like ‘Sting.’ At first, I thought it was a coincidence, but the more I listened, the more melodic it became. It’s a great reminder that inspiration can come from the most unexpected places – even a car racing down the track."

Jenson Button, 2009 F1 World Champion driver added, “I’ve spent my entire life around Formula 1 – from the garage to the podium, and everywhere in between – and I thought I’d experienced every nuance the sport had to offer. But, when Armin played that engine clip and pointed out what he heard, I was genuinely surprised. I played it back and... There it was. ‘Sting.’ Clear as day. It’s strange, but also kind of brilliant – how something so familiar can hide in plain sight for so long. Once you hear it, you can’t ignore it.”

Commenting on the roar, Vandita Pandey, VP Marketing at PepsiCo, International Beverages, Energy, said, “Sometimes the most powerful brand moments aren’t manufactured – they’re discovered. This wasn’t just about launching a campaign; it was about listening to culture and amplifying what fans already felt. This partnership is more than regular sponsorship, it’s sonic alignment. Sting Energy didn’t just join Formula 1, it revealed it had always been there, embedded in the thrill, hidden in the sound; and now, the world knows. The brand officially takes its place on track with a future of vigorous fan experiences ahead.”

Jonny Haworth, Director of Commercial Partnerships, Formula 1, said, “Formula 1 has always been about more than just speed - it’s about emotion, energy, and the sensory experience that comes with every race. This partnership with Sting Energy taps into that energy in a fresh, creative way. It’s a celebration of the power of sound, and how culture and sport continue to collide in exciting new ways.”

With this partnership, Sting Energy will now supercharge fan experiences across 21 races– through immersive brand experiences, co-branded products, on-pack promotions, and digital storytelling.

Breaking away from the traditional sponsorship route, Sting Energy approached this collaboration in a way only it can – by tapping into the power of sound. In a sport where audio is emotion, physics, and adrenaline all at once, Sting Energy transformed a shared sensory experience into an unmissable brand moment. As part of the partnership, Sting Energy will now supercharge fan experiences across 21 races - through immersive brand activations, co-branded products, on-pack promotions, and digital storytelling.

PepsiCo, today, announced the groundbreaking multi-year global partnership with Sting Energy as the Official Energy Drink of Formula 1.

Is There a Secret Sound in F1 Engines? The Internet Can’t Keep Calm!

Click here to view the video - Instagram post

The internet’s got a new favorite mystery—and it roars. On Friday, May 23rd, Armin van Buuren posted a now-viral video on Instagram that’s got music and motorsport fans alike doing a double take. In the clip, Armin is seen listening to the powerful rev of a Formula 1 engine when he catches something… unusual.

According to the DJ, there's a sharp, screech-like sound buried within the growl. He excitedly claims it sounds like it’s saying “Stiiiiiiing!” And once he says it, you can’t help but hear it too. The video has since exploded online, with thousands of comments debating whether it’s real, imagined, or some kind of mechanical coincidence.

Content creators such as Sejal Kumar, Yuvraj Dua, Jatin Sapru, and Jensen Button amongst others also joined the global frenzy with their own hilarious and curious reactions. The original video itself garnered significant attention from viewers, sparking a wave of intrigue and excitement. Comments poured in, with users saying things like, “Anyone else feel like this is leading to something wild?” and “Okay but why is this so convincing? Mind = Blown.”

Some think it’s just a trick of the ear. Others believe Armin has actually uncovered a new sonic signature in F1 engines. Regardless of the truth, everyone seems to agree—it’s oddly addictive. Fans are reposting, remixing, and reacting nonstop.

One thing’s clear: Armin didn’t just post a video; he started a viral sound hunt. And whether it’s genius or just good timing, everyone’s listening in.

So—do you hear the “Stiiiiiiing?” Or are your ears playing tricks on you?

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