Thursday, October 16, 2025

GreenSole and Jai Hind College Host ‘Sustenance 2025’ – A Movement Towards a Sustainable Future


Mumbai, October 4, 2025
GreenSole Foundation, in collaboration with Jai Hind College, successfully hosted Sustenance 2025 – Annual Sustainability Event, a landmark initiative that brought together leaders, policymakers, students, and changemakers to discuss actionable pathways towards a sustainable and equitable world. The event celebrated innovation, collaboration, and community, positioning sustainability not just as a goal but as a shared responsibility.
Founded by athletes Shriyans Bhandari and Ramesh Dhami in 2016, GreenSole Foundation upcycles discarded footwear and apparel into shoes, bags, and mats for underprivileged children. To date, the organization has donated over 8,00,000 pairs of refurbished footwear across India, established skill centers empowering women and unskilled laborers, and continues to build global partnerships with corporates and NGOs.
Speaking on the occasion, Shriyans Bhandari, Co-Founder, GreenSole Foundation, shared,
“Sustenance 2025 is not just an event, it’s a movement. It represents the collective spirit of India’s youth, corporates, and communities coming together to co-create a sustainable tomorrow. Our mission has always been simple to walk the talk for a more equitable and circular future.”
The event commenced with an inspiring keynote address by Chief Guest Shri. Suresh Prabhu, former Senior Parliamentarian and Policy Strategist, who spoke on “Sustainability & Philanthropy: Building an Equitable Future.” His keynote underscored India’s leadership role in global sustainability efforts and the power of education and youth-driven innovation in shaping the nation’s green agenda.
The first panel,moderated by Shriyans Bhandari (Co-Founder, GreenSole Foundation), featured thought leaders from diverse sectors:
Ms. Pallove Raj, Head ESG and CSR, eClerx Services Limited
Mr. Bipin Joshi, Co-Founder, Jhappi
Mr. Ranganath Totha, CEO & Founder, Fueladream
Mrs. Varsha Gupte, Associate General Manager, Worley India Services Pvt. Ltd.
Mr. Siddhartha Medhi, Sales Leader & B2B Marketing Specialist, Henkel Adhesive Pvt. Ltd.
Mrs. Meena Bhasin, Social Worker
The second panel, “Philanthropy, Policy & Global Partnerships – Driving Collective Change”, moderated by Aditya Shah (Actor and Co-Founder, Troika Entertainment; Founder, Snowball; Founding Partner, Qian Insurance Broking), included:
Mr. Pawan Muttepawar, Sustainability Manager, Govardhan Eco Village, ISKCON (Pursuing PhD, IIT Bombay)
Mr. Utkarsh Garg, Campaigns Coordinator, Celebrity and Public Relations, PETA India
Mr. Yusuf Kabir, WASH Climate Environment & Disaster Risk Reduction, UNICEF India
Dr. Rakhi Sharma, Director, AICTE Courses; Convener, Incubation Centre, E-Cell & Skill Hub (under RUSA), Jai Hind College; Mentor, Start-up India
A key highlight of Sustenance 2025 was the launch of GreenSole’s new sustainability initiative eco-friendly bins made from recycled MLP (Multilayer Plastic) waste, using 50 kg of plastic per unit. Designed with functionality and longevity in mind, each bin offers a 6-month warranty on screw fittings and a lifetime warranty on waterproofing, with dimensions of 36" x 24" x 20". This initiative underscores GreenSole’s commitment to circular design and waste reduction.
The event also saw the screening of the GreenSole documentary, showcasing the foundation’s journey, and a donation drive for students from Zilla Parishad Shala, Kumbhar Shiv, facilitated by Mr. Mohan Patil, Ambassador of GreenSole Foundation.
Furthering its impact agenda, GreenSole announced the launch of new skill centers across India in Daringbadi (Odisha), Pole (Maharashtra), Faridabad (Haryana), and Kolar (Karnataka) to create sustainable livelihoods and empower local communities through circular economy education and production.
Sustenance 2025 concluded with networking sessions and a cultural performance by Jai Hind College students, celebrating the power of youth-led change. The collaboration between GreenSole Foundation and Jai Hind College stands as a testament to the belief that sustainable progress is achieved through shared purpose, innovation, and empathy.
***

Wednesday, October 15, 2025

*After flooded social media, Yami Gautam Dhar's Performance in Article 370, baffled netizens hope “to see Yami getting a National Award”*


The recent Filmfare Awards sparked a social media buzz, with many feeling Alia Bhatt's win for Jigra didn't quite match the deserving performances of others, like Kriti Sanon in Teri Baaton Mein Aisa Uljha Jiya and Yami Gautam in Article 370. Both films garnered impressive box office numbers and IMDb ratings, making a strong case for their recognition. 

Yami Gautam Dhar is widely regarded as one of the most talented and versatile actresses in Indian cinema. Over the years, she has delivered countless memorable performances, winning both critical acclaim and audience admiration. One such remarkable performance was in the film Article 370, where Yami brought immense depth to her character, portraying patriotism while carrying the film on her shoulders. Many felt her portrayal was truly National Award-worthy. 

Yami recently missed out on the Filmfare Award for Best Actress for her role, leaving fans and netizens disappointed. However, netizens have taken to social media to express that her performance did not just deserve the Filmfare Award, it deserves a National Award. Fans are uniting online, passionately rooting for her to receive national recognition for her stellar performance in Article 370.

A netizen wrote, "Filmfare has lost all credibility honestly #YamiGautam’s performance in #Article370 was nothing short of phenomenal! National Award ka haq banta hai for Article370… I mean jigra and then Article, there’s no comparison. I’m shocked"
https://x.com/arpispeaks/status/1978103119344001161?t=830ut1dlK-rmkUHlCfdGjw&s=08

Another wrote, "Sirf Filmfare Award nahi, har award ke liye there have been better contenders… we all lost as a community. Now my petition to see Yami getting a National Award for her class apart act in Article 370. Box office, power, acting- No other actor can do what she has done!"
https://x.com/sandeepkishore_/status/1978101544919744519?t=K08XQ63kt3FeLCf5nHNVcQ&s=19

"With the biased result of Filmfare Award, I truly wish Yami wins National Award for her powerful act in Article 370. Filmfare yes but she deserves a National Award too" Another tweet read.
https://x.com/imukuljee/status/1978101440628363727?s=46

"Alia vs Yami, there’s no debate? Out of the whole list, Alia won it? Have you seen a woman carry a film solo to 2024’s biggest success that’s Yami in Article370. She literally carried the film on her shoulder, the National Award committee, are you listening? We need her to win!" read another tweet.
https://x.com/theamrishkumar/status/1978101469443223933?t=HicMJf3QUiNxjBJ-PR8zWQ&s=08

"Yami gautam was robbed of her award. If one legacy award does that to you, what are we Cinema lovers going to ever do? It’s shameful - she deserves every award for Article 370. Hands down" wrote another user.
https://x.com/vershasingh26/status/1978101363390243318?s=46

Yami Gautam Dhar is gearing up for her next compelling project, HAQ, inspired by the Supreme Court’s landmark Shah Bano case. In the film, she plays Bano, a courageous woman who fought for justice in court after being abandoned by her husband. Sharing the screen with Emraan Hashmi, Yami is all set to bring her signature depth and intensity to this powerful role. The film is slated for a theatrical release on November 7, 2025, and fans are eagerly anticipating another stellar performance from Yami.

Tuesday, October 14, 2025

Himalaya Wellness makes an elevated beauty move with Mithila Palkar in “Unspot Your Natural Glow” Campaign



~Nature meets science in a powerful skincare promise for the modern woman~
National, 13 September 2025 — Himalaya Wellness elevates its foray into beauty with Himalaya Turmeric Range’s striking new campaign ahead of International Turmeric Day celebrated on 8th October. Featuring actor and youth icon Mithila Palkar, the campaign marks the elevation of Himalaya’s Turmeric Range, a collection that blends time-tested natural ingredients fortified with cutting-edge science to deliver authentic, radiant skin; thus redefining skincare for the modern Indian woman.
With the key message “Unspot Your Natural Glow,” the campaign speaks directly to the aspirations of today’s women — those who seek not artificial perfection, but a glow that’s real, rooted in self-confidence and self-care. Himalaya’s Turmeric range, featuring a gentle facewash, a potent serum, and a dark spot clearing cream, is designed to address one of the most common skincare concerns: dark spots and uneven skin tone. But more than that, it promises to reveal your natural beauty, powered by organically sourced turmeric, niacinamide, and glycolic acid.
Studies show that 80% of Indian women experience uneven skin tone and dark spots. Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness said, “this range is our answer to that need — a fusion of nature and science that not only clears dark spots but reveals the skin’s natural glow.”
The campaign’s visual storytelling is equally compelling. Set in a golden-hour natural setting lit by fireflies — a metaphor for glowing skin — the brand film captures the confidence that comes with embracing one’s natural beauty. Mithila Palkar, known for her versatile, charismatic personality and authenticity, brings the message to life.
“I truly connect with the idea of celebrating your natural skin,” said Mithila Palkar. “In a world obsessed with filters and perfection, Himalaya’s message feels refreshing and empowering.”
Ragini Hariharan, Marketing Director – Beauty & Personal Care, added, “This campaign is a celebration of the modern woman — discerning, confident, and looking for skincare that aligns with her values. Turmeric has always been a hero in Indian skincare, and by combining it with niacinamide and glycolic acid, we’re offering results that are both effective and trustworthy.”
Abhishek Ashat, General Manager – Face Care Category, Himalaya Wellness, added, “With the Unspot your Natural Glow campaign, the Himalaya Turmeric range addresses one of the most common skin concerns — dark spots. By blending organically sourced turmeric with niacinamide and glycolic acid, we’ve created a clinically tested formula that clears dark spots and reveals natural glow, staying true to Himalaya’s promise of effective, nature-backed skincare.”
The campaign is being rolled out across digital platforms, retail touchpoints, and festive outdoor activations, creating a 360° brand presence that resonates with consumers during the celebratory season. The brand is also doing an influencer-led activation on International Turmeric Day celebrated on 8 October wherein influencers around the country speak about the benefits of the golden root in skin care. 
With this launch, Himalaya Wellness isn’t just entering the beauty category — it’s redefining it. The Turmeric Range is more than skincare; it’s a movement toward authenticity, confidence, and nature-powered beauty.
DVC Link - https://www.youtube.com/watch?v=F06w3vVfejE 

Friday, October 10, 2025

AnantRang 2025: India’s First Cultural Festival on Mental Health Redefines the Conversation Around Well-being



 

Mumbai, 10 October 2025: On World Mental Health Day, Mumbai witnessed a transformative celebration of mind and culture as the Welspun Foundation hosted the first edition of Mental Health festival called AnantRang at Sahara Star. AnantRang is our country’s first-ever cultural festival dedicated to mental health was inaugurated by legendary poet and lyricist Javed Akhtar and Apex members of Welspun World, setting the tone for a day that blended art, dialogue, and lived experience to reimagine how India talks about mental health.

 

AnantRang brought together over 600 participants, including artists, educators, psychologists, policy experts and creators, to offer them a first-of-its-kind platform to explore mental health as both a personal and cultural journey.

 

Unlike conventional summits that focus primarily on clinical and policy gaps, AnantRang approached mental health through a cultural lens based in science; examining how India’s stories, families, workplaces, and creative traditions shape emotional well-being.

 

“Much of India’s mental health coverage still circles around stigma, ignorance, or infrastructure gaps,” said Deepak Kashyap, President & Chief Culture Officer, Welspun Group. “With AnantRang, we wanted to shift the narrative to see mental health not just as a personal or medical concern, but as a cultural priority that defines how we live, work, raise families, and care for one another. The festival centered around evidence-based communication of the science and culture of psychology”


Themes That Defined the Day

 

Across eight curated sessions, AnantRang examined mental health from multiple perspectives, highlighting how culture, identity, and emotion shape India’s collective psyche.

 

Poetry, Perspective and the Mind, led by Javed Akhtar and moderated by Deepak Kashyap, explored how poetry and storytelling help reclaim personal narratives, turning words into instruments of resilience and self-discovery. On the role of literature, Mr. Akhtar said, “reading good literature creates empathy. Through literature, one encounters different characters, circumstances, and perspectives, all of which help readers understand others better and develop empathy.”

 

· Lights, Camera, Mental Health with Tanuja Chandra, Ghazal Dhaliwal, and Sumona Chakravarti examined how cinema can move beyond stereotypes to build empathy through storytelling.

 

· Mind the Policy Gap: Mental Health in India brought together Adv. Asim Sarode, Vishwajeet Deshmukh, Swapnil Pange, and Rupa Chaubal to discuss how law, policy, and clinical practice can collaborate for accessible, humane mental health care.

 

· Beyond Good Vibes: The Cost of Toxic Positivity with Dr. Anjali Chhabria, Ishant Kumar, and Saleha Yohann challenged the culture of relentless optimism that often silences pain and hinders healing.

 

· Beyond 377: Queer Mental Health in India, featuring Prince Manvendra Singh Gohil, Zainab Patel, Shruti Chakravarty, and Anish Gawande, spotlighted post-377 challenges through personal stories of identity, acceptance, and resilience.

  

· Parenting in Modern India with Dr. Samindara Sawant and Snigdha Mishra reflected on raising emotionally resilient children in an increasingly complex world.

 

· Gut Feelings, led by Arati Kedia, showcased how body-based therapies like dance and psychodrama help release emotions that words cannot express.


A Platform for Cultural Healing

The event also featured an uplifting Kathak dance performance by Shanaya Rathore, whose graceful storytelling through movement energized the audience while embodying the concept of healing through movement. Through music, poetry, films, and workshops, AnantRang fostered open dialogue and community-driven healing, reinforcing the evidence-based role of culture and creative expression in improving mental well-being. Following its success, the Welspun Foundation plans to make AnantRang an annual platform that brings together voices from across disciplines to mainstream mental health through art, culture, and dialogue.

ABU JANI SANDEEP KHOSLA + STARBUCKS INDIA COME TOGETHER TO UNVEIL A SPECIAL GIFT BOX FOR DIWALI




Where heritage meets everyday rituals in a festive celebration of coffee and couture
National, 10th October 2025: This festive season, Starbucks India and iconic designer duo Abu Jani Sandeep Khosla have come together in a rare confluence of coffee culture and couture, unveiling a special Diwali gift box that is equal parts artistry, indulgence, and celebration.
Created to mark Diwali, the festival of light, joy, and togetherness, the collaboration captures the essence of Starbucks, a welcoming “third place” for all festivities, a space that fosters connection, community, and shared celebration. For many, Starbucks has become humari special jagah , a place where moments turn into memories over coffee. Over the years, Starbucks globally has collaborated with some of the most iconic names in fashion and design to bring style and storytelling into India’s thriving coffee culture. With this collaboration, Starbucks India carries forward that tradition, offering customers a uniquely Indian way to experience the festive season.
Inside the gift box are two thoughtfully curated pieces that bring together taste, touch, and scent:
Ivory Mug with Gilded Detailing: A canvas designed to narrate the story of this compelling collaboration, this couture-inspired mug embodies the richness of India’s cultural and natural heritage. Its intricate design flows across architectural motifs, flora, fauna, and the peacock - a recurring symbol in the Abu Jani Sandeep Khosla universe. Beyond its functionality, this piece is a tactile work of art, turning every coffee sip into an elevated personal ritual.
The ‘Mehbooba’ Candle: A cherished piece by Abu Jani Sandeep Khosla, this luxury scented candle is an aromatic delight blending the romance of a rose garden with the rich intensity of Arabic oud. Warm, mysterious, and evocative, ‘Mehbooba’ is sure to create an atmosphere of intimate festive indulgence, perfectly complementing the season of celebration.
Starbucks® Diwali Blend: Sourced from the lush hills of Karnataka, a festive limited-edition with warm, nutty, and subtly spiced notes, crafted to capture the glow of Diwali and the joy of togetherness
Classic French Press: Designed for timeless simplicity, slow, meaningful brewing this press turns every brew into a mindful ritual, inviting you to savor coffee at its purest
Speaking about the collaboration, Sushant Dash, ceo, TATA Starbucks, said: “At Starbucks, we believe in celebrating moments that matter – of connection, warmth, and shared tradition. Diwali is one such occasion, and through our collaboration with Abu Jani Sandeep Khosla, we are honoring the festival in a way that is both timeless and deeply rooted in Indian culture. Our stores have always been a special jagah – an inviting, and familiar space where people gather to share joy over coffee, and this gift box is an extension of that spirit. It brings together the craftsmanship of design and the indulgence of ritual, making this festive season even more special for our customers.”
Commenting on the partnership, Abu Jani and Sandeep Khosla said: “The AJSK x Starbucks hamper is a sensory delight of couture-inspired aesthetics, a luxury scented candle and delicious coffee enveloped in one joyous offering. It is a box full of absolute indulgence.”
Available for a limited time, the AJSK x Starbucks collection invites you to carry a piece of festive artistry with every cup you enjoy. 

***
About Tata Starbucks Private Limited:
Starbucks entered the Indian market in October 2012 through a 50/50 Joint Venture with Tata Consumer Products Limited and currently operates more than 487 stores in India across 80 cities, Agra, Ahmedabad, Ajmer, Alibaug, Amritsar, Anand, Aurangabad, Bangalore, Bhatinda, Bhopal, Bhubaneswar, Calicut, Chandigarh, Chennai, Dehradun, Faridabad, Gandhinagar, Ghaziabad, Goa, Guntur, Gurgaon, Guwahati, Gwalior Haridwar, Hyderabad, Coimbatore, Indore, Jaipur, Jalandhar, Jodhpur, Kanpur, Kochi, Kolhapur, Kolkata, Lonavala, Lucknow, Ludhiana, Mangalore, Meerut, Mumbai, Mussoorie, Mysore, Nagpur, Nashik, New Delhi, Noida, Pathankot, Patiala, Pondicherry, Pune, Raipur, Siliguri, Sonipat, Surat, Thrissur, Trivandrum, Udaipur, Vadodara, Vapi, Varanasi, Vijayawada, Varanasi and Vizag are cities in India. through a network of over 4,305passionate partners (employees). Starbucks stores are operated by the joint venture, Tata Starbucks Private Limited, and branded as Starbucks Coffee - A TATA Alliance.
For press queries, contact- 

Midwest Limited Sets IPO Price Band at Rs 1,014–1,065 to Raise Rs 451 Crore



Hyderabad, October 10, 2025 – Quartz processor Midwest Limited, India’s largest producer of Black Galaxy and Absolute Black granite, has fixed a price band of Rs 1,014–1,065 per share for its upcoming initial public offering (IPO) to raise Rs 451 crore. 
With over four decades in the natural stone industry, the company has expanded beyond granite into quartz processing through its Phase I plant, catering to the engineered stone and solar glass segments. It is further diversifying into heavy mineral sands exploration (titanium feedstock yielding materials such as rutile and ilmenite) as well as the processing of rare earth elements (REEs).  
The IPO will open for subscription on October 15 and close on October 17, with the anchor book opening on October 14, and the shares proposed to list on October 24.
The IPO consists of a fresh issue of Rs 250 crore and an offer for sale of Rs 201 crore. From the fresh issue, Rs 130.3 crore will go towards Phase II expansion of its quartz facility under subsidiary Midwest Neostone, Rs 25.7 crore for electric dump trucks, and Rs 3.2 crore for solar energy integration at select mines. Additionally, Rs 56.2 crore will be used to repay borrowings, with the remainder earmarked for general corporate purposes. As of June 2025, consolidated borrowings stood at Rs 270.1 crore.

DAM Capital Advisors, Motilal Oswal Investment Advisors, and Intensive Fiscal Services are the book-running lead managers, and KFin Technologies is the registrar.
Midwest Limited operates 16 granite mines across Telangana and Andhra Pradesh, producing premium Black Galaxy—found exclusively in a single village in Andhra Pradesh—and Absolute Black granite, both widely used in global real estate projects. Between FY 2023 and FY 2025, the company recorded a CAGR of 11.63% in revenue, 38.47% in EBITDA, and 40.53% in PAT. For FY 2025, net profit rose 33% to Rs 133.3 crore, while revenue grew to Rs 626.2 crore.

Crompton Becomes the First Lighting Company with a Complete GreenPro Certified Solution Range





Mumbai, October 09th , 2025 – Crompton Greaves Consumer Electricals Ltd. (CGCEL), one of India’s leading consumer electrical companies, has achieved yet another sustainability milestone. The company’s Entire B2B Lighting Product Range has been awarded the prestigious CII GreenPro Certification (Type-1 Ecolabel) at the GreenPro Summit India 2025. This makes Crompton the first lighting company with a complete GreenPro Certified Solution Range.

This recognition comes just a year after Crompton received its first GreenPro Ecolabel certification for its ceiling fans, underscoring the company’s commitment to driving environmental responsibility across product categories.

The GreenPro Ecolabel Certification is a prestigious recognition that validates a product’s environmental performance across its entire life cycle—from raw material sourcing and manufacturing processes, to energy efficiency during use, and responsible disposal or recycling at the end of life. In India, the certification is promoted by the Confederation of Indian Industry (CII) and is accredited by the Global Ecolabelling Network (GEN), ensuring it meets globally harmonized ecolabelling standards.

By securing this certification for its professional lighting range, Crompton demonstrates its commitment to offering genuinely sustainable solutions for the building materials, manufacturing, and infrastructure sectors.

Crompton’s Entire B2B Lighting Range is engineered to combine reliability, performance, and energy efficiency with sustainable practices. With GreenPro certified solutions spanning indoor, industrial, outdoor, solar, and high-mast lighting categories, Crompton is now uniquely positioned to support businesses and institutions in meeting their green building and sustainability goals.

Commenting on the achievement, Mr Promeet Ghosh, MD & CEO, said: “At Crompton, sustainability is at the core of our innovation. We are proud to be the first lighting company in India to achieve a complete GreenPro Certified Solution Range. This recognition adds to our growing list of sustainability accolades, including the earlier certification for our ceiling fan model, and affirms our commitment to global sustainable development goals and responsible practices. It reinforces our dedication to delivering high-performance, reliable products while making a meaningful impact on people as well as the planet. Together, these milestones reflect Crompton’s journey toward building a greener and more sustainable future for India.”

Crompton’s lighting solutions are designed to deliver superior illumination while ensuring energy efficiency, helping reduce power consumption and support sustainable living. The company’s commitment to sustainability is evident through its eco-friendly innovations and projects:-

Energy Efficiency: Products designed to reduce power use while ensuring high performance.
Smart Solutions: Expansion of connected and sensor-based lighting for efficient usage.
Durability: Long-lasting products that lower waste and replacement cycles.
Renewable Adoption: Solar-powered and eco-friendly LED solutions for public infrastructure.
Green Innovation: New ranges in solar, tunnel, sports, and industrial lighting.

The CII GreenPro Certification is a significant milestone for Crompton as it continues to lead in sustainable practices in the consumer products sector.

The Confederation of Indian Industry (CII) is committed to cultivating an environment that facilitates India’s development by working alongside industry, government, and civil society through advisory and consultative processes. 

The Ecolabel Certificate is awarded to products that demonstrate strong environmental performance across their entire life cycle. Each product undergoes a comprehensive assessment covering raw materials, manufacturing processes, performance during use, and end-of-life disposal or recycling. This holistic evaluation ensures the product’s true sustainability. The certification was officially presented at the GreenPro Summit India 2025, where Crompton was recognized among the leaders of India’s sustainability community.



Thursday, October 9, 2025

Hellmann’s and Edelman India launch a disruptive integrated ‘Tastebuds Approved’ Campaign for Sandwich Lovers



National, 8th October 2025: Nothing kills sandwich joy faster than dry bread. Hellmann’s latest integrated brand campaign, ‘Dry bread gone, creaminess on!’ flips the script with a movement led by a pair of outspoken ‘Taste Buds.’ On a mission to call out dryness celebrate creaminess, and make sandwiches irresistible, the campaign is designed as a cultural moment that feels fresh, local, and deeply relatable. The PR leg of the campaign led by Edelman India campaign brings together social-first disruption, influencer-led storytelling, an experiential event, and bold food visuals. 
The earned-first campaign kicks off with internet favourite Anshula Kapoor and comedian Aaditya Kulshreshth (a.k.a. Kullu) stepping into their new roles as real-life ‘Taste Buds.’ Both creators swapped out their Instagram profile pictures for quirky Tastebud icons and even rewrote their bios to match, instantly sparking curiosity and chatter online. Fans soon discovered the duo were on a playful mission to hunt down India’s creamiest sandwiches.
The campaign story expands into the first-ever Hellmann’s Sandwich Social, a fun, flavour-packed experience that celebrates sandwiches done right. Designed as a space for true sandwich lovers, it shows how a creamy dollop of Hellmann’s Mayonnaise transforms any ordinary bite into something crave-worthy.
Earlier in August 2025, a 30-second film by Ogilvy India introduced animated Tastebuds with their verdict: “Dry Bread Gone, Creaminess On.” But the story doesn’t stop there - the campaign keeps audiences engaged far beyond, creating conversation across multiple touchpoints.
Priyanka Ganguly, Head, Foods & Unilever Food Solutions India at Hindustan Unilever, said:
“At Hellmann’s, our vision has always been to inspire people to bring out the best in their food and make every meal more delicious. With this campaign, we’ve found a playful, culturally relevant way to bring that promise to life for Indian consumers. The ‘Tastebuds’ embody the voice of every foodie who knows a sandwich should never be dry or ordinary. Hellmann’s creamy mayonnaise is the hero that elevates a basic bite into a delicious, indulgent experience.”
Ashutosh Munshi, Lead Advisor – Integrated Marketing and Communications, Edelman India, added:
“We set out to spark a movement, not just a campaign - one that creates desire at scale for creamy sandwiches, made possible only by Hellmann’s. By giving tastebuds a voice through creators and cultural experiences, we’ve turned Hellmann’s into more than a product story; it’s become a playful cultural icon that audiences want to engage with at every touchpoint.”
With humour, personality, and irresistible food storytelling at its core, the campaign invites everyone to bid adieu to dry bread and switch on the creaminess with Hellmann’s Mayonnaise.
Link to the campaign film: https://www.youtube.com/watch?v=IBmHmrv_wPQ
___________________________________________________
About Hindustan Unilever   
Hindustan Unilever Limited (HUL) is India’s largest Fast-Moving Consumer Goods company, with a legacy of over 90 years in the country. We have over 19,000 employees and a turnover of ₹59,579 (FY 2023-24).  Our wide and resilient portfolio of 50+ brands span 16 FMCG categories, which are a part of the everyday life of millions of consumers across India. In a rapidly evolving world, where digitisation and sustainability have taken centre stage, we are steadfastly progressing on our purpose-led and future-fit journey. 
For more information about our brands and initiatives that help us live our purpose of making sustainable living commonplace, visit our website:  https://www.hul.co.in/ 

Wednesday, October 8, 2025

खादी और ग्रामोद्योग आयोगसूक्ष्म, लघु व मध्यम उद्यम मंत्रालय, भारत सरकार



प्रधानमंत्री श्री नरेंद्र मोदी के 'हर घर स्वदेशी, घर-घर स्वदेशी’ दृष्टिकोण के अनुरूप, मुंबई स्थित केवीआईसी मुख्यालय परिसर में 'खादी फेस्ट-2025' का भव्य शुभारंभ।
31 अक्टूबर तक चलने वाले ‘खादी फेस्ट-2025’ का उद्घाटन अध्यक्ष केवीआईसी श्री मनोज कुमार के करकमलों से किया गया।
38 खादी संस्थाएं, 41 पीएमईजीपी इकाइयां, 4 स्फूर्ति क्लस्टर और 3 ग्रामोद्योग इकाइयां अपने उत्पाद प्रदर्शित कर रही हैं।
अध्यक्ष केवीआईसी ने कहा कि प्रधानमंत्री श्री नरेंद्र मोदी के स्वदेशी मंत्र से प्रेरित ‘खादी’ आत्मनिर्भर और विकसित भारत की पहचान बन गयी है।
 
खादी और ग्रामोद्योग आयोग (केवीआईसी), सूक्ष्म, लघु एवं मध्यम उद्यम मंत्रालय, भारत सरकार के अध्यक्ष श्री मनोज कुमार ने बुधवार को मुंबई स्थित केवीआईसी मुख्यालय परिसर में खादी फेस्ट-2025 का उद्घाटन किया। इस अवसर पर खादी उत्पादों पर 20% और ग्रामोद्योग उत्पादों पर 10% की विशेष छूट दी गई है। यह आयोजन 31 अक्टूबर 2025 तक चलेगा। खादी फेस्ट-2025 में प्रधानमंत्री श्री नरेंद्र मोदी के दृष्टिकोण के अनुरूप ‘हर घर स्वदेशी, घर-घर स्वदेशी’ तथा ‘गर्व से कहो यह स्वदेशी है’ के संदेश को आगे बढ़ाते हुए खादी और ग्रामोद्योग उत्पादों की विविध प्रदर्शनी, वर्कशॉप और लाइव डेमो आयोजित किए गए हैं, ताकि आम जनता को स्वदेशी उत्पाद अपनाने के लिए प्रोत्साहित किया जा सके। कार्यक्रम में केवीआईसी की मुख्य कार्यकारी अधिकारी (सीईओ) सुश्री रूपराशि, संयुक्त सीईओ, सीवीओ, उप मुख्य कार्यकारी अधिकारीगण समेत केवीआईसी के वरिष्ठ अधिकारी और कर्मचारी तथा खादी संस्थाओं के प्रतिनिधि, पीएमईजीपी, ग्रामोद्योग विकास तथा स्फूर्ति योजना से जुड़े कारीगर और उद्यमी उपस्थित रहे।  
खादी फेस्ट-2025 में 75 स्टॉलों पर 86 प्रतिभागी देश के विभिन्न राज्यों से पहुंचे हैं। इसमें 38 खादी संस्थाएं, 41 पीएमईजीपी इकाइयां, 4 स्फूर्ति क्लस्टर और 3 ग्रामोद्योग इकाइयां अपने उत्पाद प्रदर्शित कर रही हैं। प्रदर्शनी में पश्चिम बंगाल की खादी सिल्क व मलमल, गुजरात की पाटोला, कर्नाटक व ओडिशा की सिल्क खादी, तमिलनाडु की कांचीवरम, बिहार व महाराष्ट्र की सिल्क फैब्रिक, उत्तर प्रदेश व राजस्थान की सूती खादी के साथ ही, राजस्थान की पॉटरी, पुणे का हनी, मुंबई के लेदर प्रोडक्ट्स, बेंगलुरु व दिल्ली की अगरबत्ती और आयुर्वेदिक उत्पाद विशेष आकर्षण का केंद्र हैं।
कार्यक्रम के दौरान अध्यक्ष श्री मनोज कुमार ने राष्ट्रपिता महात्मा गांधी को नमन करते हुए कहा कि पूज्य बापू ने खादी को आत्मनिर्भरता और स्वावलंबन का प्रतीक बनाया था, वहीं प्रधानमंत्री श्री नरेंद्र मोदी ने ‘मन की बात’ के माध्यम से खादी को घर-घर तक पहुंचाकर ‘स्वदेशी से समृद्धि’ का माध्यम बना दिया है। उन्होंने आगे कहा कि प्रधानमंत्री के नेतृत्व में ‘वोकल फॉर लोकल’, ‘मेक इन इंडिया’ और ‘हर घर स्वदेशी, घर-घर स्वदेशी’ जैसे अभियानों ने खादी को राष्ट्रीय गर्व और वैश्विक पहचान दी है। प्रधानमंत्री जी की अपील ‘गर्व से कहो यह स्वदेशी है’, आज स्वदेशी जन जागरण का मंत्र बन चुकी है। उन्होंने बताया कि प्रधानमंत्री जी के स्वदेशी संकल्प के परिणामस्वरूप खादी-ग्रामोद्योग का उत्पादन 27 हजार करोड़ रुपये से बढ़कर 1 लाख 16 हजार करोड़ रुपये, और बिक्री 33 हजार करोड़ रुपये से बढ़कर 1 लाख 70 हजार करोड़ रुपये तक पहुंच गई है। प्रधानमंत्री रोजगार सृजन कार्यक्रम (PMEGP) के अंतर्गत अब तक 10 लाख से अधिक परियोजनाएं स्थापित हुई हैं, जिनसे 90 लाख से अधिक रोजगार सृजित हुए हैं।
श्री मनोज कुमार ने कहा, “सेवा और स्वदेशी, यही नये भारत की ताकत है, यही विकसित भारत @2047 की आधारशिला है। प्रधानमंत्री जी के नेतृत्व में खादी अब केवल वस्त्र नहीं, बल्कि भारत की आत्मा और अस्मिता का प्रतीक बन गई है।” उन्होंने सभी देशवासियों से अपील की कि वे अपने जीवन में स्वदेशी वस्त्र और उत्पाद अपनाएं और स्वदेशी अभियान को जनांदोलन बनाएं। उन्होंने सभी प्रतिभागियों को शुभकामनाएं दीं कि वे इस आयोजन को ऐतिहासिक सफलता प्रदान करें। 

Bayer launches Mateno® More – a next-generation wheat herbicide for Indian farmers




New Delhi | 7th October 2025 – Bayer, a global enterprise with core competencies in the life science fields of agriculture and healthcare, announced the launch of Mateno® More, a breakthrough herbicide designed to empower wheat farmers in India with superior weed control. Formulated with three powerful active ingredients from distinct modes of action, Mateno® More is the first-of-its-kind three-way mixture in India, offering unmatched efficacy against tough and resistant weeds, including Phalaris minor, Rumex, and Chenopodium. 
India is the second-largest wheat-producing country in the world. However, farmers in major wheat-growing areas have faced increased difficulty maintaining their yield levels due to outbreaks of Phalaris which has developed resistance to many conventional herbicides.  Offering a new mode of action compared to currently available solutions on the market, Mateno® More is specifically engineered for Indian farming conditions, where resistance management is a growing concern, particularly in wheat-growing regions like Punjab, Haryana, and Uttar Pradesh. By absorbing through roots and shoots, Mateno More ensures extended persistence, keeping fields clean and green for longer. It also offers long-lasting protection, reducing the need for repeated sprays—helping farmers save on time, input costs, and labour. 
Speaking on the launch, Mohan Babu, Cluster Commercial Lead, Crop Science Division, Bayer in India, Bangladesh & Sri Lanka said, “With Mateno® More, we are not just introducing a new herbicide, we are reinforcing our commitment to strengthening India’s food security and enabling farmers to overcome evolving challenges in wheat production. This launch underscores Bayer’s role as a partner in driving innovation, resilience, and long-term sustainability in Indian agriculture.”
As a pre-emergent herbicide, it is designed for use within the first three days after wheat sowing, ensuring weeds are controlled before they can sprout and impact crop development. This approach delivers prolonged protection and fosters healthier wheat growth, ultimately improving overall yields.
Mateno® More will be available in 800 ML pack size. 
About Bayer
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. In line with its mission, “Health for all, Hunger for none,” the company’s products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to driving sustainable development and generating a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2024, the Group employed around 93,000 people and had sales of 46.6 billion euros. R&D expenses amounted to 6.2 billion euros. For more information, go to www.bayer.com.