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Wednesday, July 9, 2025
Gayatri-Ai Launches India’s First AI-Enabled Quantum Wellness Centre in Mumbai with a Star-Studded Inauguration
Tuesday, July 8, 2025
STING® TURNS UP THE VOLUME ON FAN ENGAGEMENT, IGNITING A CULTURAL FREQUENCY ACROSS INDIA
When sound becomes a signal, fandom follows. Sting® sparks a sonic race to the F1 grid — fuelled by culture, curiosity, and conversation.
(Link to view the video: https://www.instagram.com/
National, 8th July 2025: In a landscape overrun with visual noise and fleeting attention, Sting® Energy is flipping the script — using sound as a shortcut to belonging, buzz, and F1 fandom. With the latest chapter of its Sound of Sting® campaign, PepsiCo India’s high-voltage brand is amplifying a bold cultural frequency — not just creating a campaign, but igniting a movement.
Timing That Hits the Apex
Launched at a moment when Formula 1® is dominating national conversation — fuelled by the growing pop-culture buzz around racing — Sting®'s campaign lands at cultural peak velocity. With fan anticipation building ahead of every key moment, Sting® is strategically tapping into the surge — embedding itself in moments that matter most. The brand isn’t just catching attention — it’s riding the wave of a cultural crescendo.
Sonic-first. Fan-focused. Culture-fuelled.
With its landmark partnership with Formula 1®, Sting® is dialling up fan engagement through immersive, audio-first storytelling and community-driven activation. The Sound of Sting® is not just a catchy motif — it’s a sonic identity built from the roar of a real F1 engine. A sharp, high-frequency signal that now functions as both an ad trigger and a cultural cue.
“This isn’t just another campaign with a soundtrack,” said Vandita Pandey, Vice President, Marketing, International Beverages – Hydration and Energy, PepsiCo. “Sound is identity. It’s how today’s youth connect, react, and belong. By transforming the emotional jolt of an F1 engine into a signature Sting® cue, we’re not just marketing — we’re engineering experience.”
Spot the Sound, Win the Ride
In one of the campaign’s most thrilling fan activations to date, Sting® is offering fans a chance to turn up the volume — literally. The promo is simple: hear the “stinggg” sound anywhere, tag the brand sharing where you heard the Sound of Sting, and stand a chance to win tickets* to a Formula 1® Grand Prix. (*T&Cs apply.)
What makes it disruptive is this: Sting® isn’t just broadcasting sound, it’s getting fans to seek it out. The brand has seeded the sound across unexpected touchpoints — reels, influencer content, online and in-theatre advertising — and invited fans to go from passive listeners to sonic explorers.
Brilliant by Design: Discovery as the New Distribution
This leg takes the story further — from controlled brand placements to fan-driven discovery. The campaign thrives because users carry it forward, seeking it, reacting to it, and expanding its reach.
Today, culture demands participation. Sting®’s new playbook reflects this shift — moving beyond simply placing a logo on a moment to creating moments that live within culture. The brand is crafting experiences that are unexpected, interactive, and designed to travel across audiences. By tapping into youth instincts like curiosity, sharing, and play, the campaign plugs into moments that matter. Sound becomes a Trojan horse, enabling Sting® to enter conversations organically rather than interrupt them. This isn’t just about partnering with F1 — it’s about amplifying a cultural pulse that fans are eager to follow.
The campaign is also being amplified through a partnership with BookMyShow, reinforcing Sting®’s presence at the intersection of entertainment and energy.
Hijacking Attention: From Sonic Drops to Social Sparks
From influencer activations to Easter-egg audio placements, The Sound of Sting® is showing up in unexpected places — a creative entry into India's soundscape. Whether it’s a creator remixing the Sting into content or fans stumbling onto it mid-scroll, the campaign is thriving on discovery.
What makes it brilliant marketing is that the audience doesn’t just consume the content — they chase it, remix it, and build on it. That’s how The Sound of Sting® is transforming from a brand asset to a shared cultural signal.
Already, reactions have poured in: creators like Nayandeep Rakshit, Arjun Madan and Shiv Khandelvwal and more, urging followers to “listen up,” fan edits turning the sound into memes, and Sting® content lighting up reels with F1 flair.
The sound is no longer just heard — it’s shared.
About PepsiCo:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s®, Doritos®, Cheetos®, Gatorade®, Pepsi-Cola®, Mountain Dew®, Quaker®, and SodaStream®. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
Asian Paints’ Apcolite All Protek .
Spunweb Nonwoven Limited’s (SME) Initial Public Offering to open on Monday, July 14, 2025, price band set at ₹90/- to ₹96/- per Equity Share
Monday, July 7, 2025
KISNA Diamond and Gold Jewellery unveils its 82nd exclusive showroom in Sky City Mall, Borivali
Mumbai, 7th July 2025: KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, proudly announces the grand opening of its 82nd exclusive showroom at Sky City Mall, F-02, First Floor, Devipada, Western Express Highway, Borivali. This milestone reinforces KISNA’s commitment to making luxury diamond and gold jewellery more accessible across India, furthering its vision of ‘Har Ghar KISNA.’
The prestigious launch event was graced by Mr.Sanjay Upadhyay, MLA of Borivali Vidhansabha with Mr. Ghanshyam Dholakia, Founder & Managing Director of Hari Krishna Group and franchise owner Mr.Ratan Dulani & Mr.Sunil Dharmani, along with other esteemed dignitaries. To celebrate this landmark occasion, KISNA is offering flat 50% off on making charges of diamond jewellery and 20% off on making charges of gold jewellery, presenting an irresistible opportunity for residents in and around Borivali to indulge in some exquisite jewellery craftsmanship.
As KISNA’s third exclusive showroom in Mumbai, this launch represents a significant milestone in the brand’s strategic growth. Renowned for its deep-rooted appreciation of fine jewellery and artisanal excellence, Mumbai offers immense potential for expansion. The new showroom underscores KISNA’s mission to bring exceptional diamond and gold jewellery closer to customers in the region.
On the launch of the 82nd exclusive showroom, Mr. Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, said, “With the inauguration of our 82nd exclusive showroom, we are not just marking a number, we are deepening Kisna’s connection with the dreams and aspirations of millions of Indian households. Every showroom is a step forward in our mission to democratize diamonds, where world-class craftsmanship meets everyday elegance. This milestone reflects the trust our customers place in us and our commitment to making fine jewellery more accessible, meaningful, and woven into the fabric of modern Indian life.”
Parag Shah, CEO, Kisna Diamond and Gold Jewellery, said, “The opening of our 82nd exclusive showroom, which is also our largest to date, marks the accelerating momentum behind Kisna’s vision of becoming India’s most loved and trusted diamond and gold jewellery brand. We are building a strong, future-ready retail network that blends accessibility with aspiration. As we grow, our focus remains on empowering local markets, enhancing consumer experience, and delivering value through timeless design and transparent pricing.”
Mr. Sameep Pathak, CEO – Malls, Oberoi Realty Limited, said, “We are delighted to welcome Kisna to the Sky City Mall family. Known for its exceptional craftsmanship, design sensibility, and trusted legacy, Kisna aligns perfectly with our vision of curating a premium Retail environment. At Sky City Mall, our focus has always been on creating a distinctive and engaging destination by bringing together a thoughtfully selected mix of brands that appeal to today’s discerning consumers.